Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does Bolding Text Have Any Impact on SEO?
-
Someone told me it does but I thought that was old school way of thinking. Any thoughts?
-
Far as I know - no value at all for serps....but for searchers perhaps...depends on whether it might be a transactional query or a instructional one etc etc....
-
There are some pretty good resources right here on Moz Christopher:
- http://moz.com/blog/topic-modeling-semantic-connectivity-whiteboard-friday (whiteboard Friday)
- http://moz.com/blog/semantic-seo-questions (blog)
- http://moz.com/webinars/semantic-seo-for-the-people (webinar)
- http://www.slideshare.net/MatthewBrownPDX/strings-to-things-the-move-to-semantic-seo-mozcon-2013 (Mozcon slide presentation)
-
Hello Christopher,
Bolding in and of itself confers no technical SEO advantage. However, it does have a "soft" SEO impact in that it can make content more accessible and readable from a user perspective. This might make it more likely to be shared, linked to, or otherwise cited, improving your potential reach and therefore helping with positive ranking signals to Google.
Dry, basic text can make a reader bored and increase Bounce Rate.
However, well-cited, original content with proper emphasis on relevant topics and words can make all the difference when it comes to user reception.
See the difference? Google will too, over time.
Hope this helps!
Rob
-
I doubt it has direct impact on SEO but I have seen Amazon use all capitals in their product headers for the keywords. I don't know if this is dynamically generated but to give you an example it can be something like:
16oz. boxing 134895tp BOXING GLOVES for GIRLS
My guess is the reason they do this is to make the keywords stand out on the SERP and increase their CTR but if it had direct impact to SEO everyone would be bolding and caps-locking.
-
Good response Jamie. Any places to learn about the advanced topic modelling and semantic markup that you to refer to?
-
Hi
If it benefits the reader go for it!
If it doesn't i wouldn't bother!
-
I would not say it has massive impact, plus bolding keywords is a bit of an old school practice, but there is still some benefit / value I believe to using it, although does make content look unsightly if over used.
It's also worth mentioning that this tag **is redundant and has been for many years, you would need to use the following tag Keyword. Be careful to how much you use it and how perfect you make the SEO you do not want to get penalized for over optimisation. **
**Its best to think about this when writing content anyway
Focus content beyond basic keyword density and take into consideration advanced topic modelling - synonyms and close variants; keyword usage and intent; and semantic mark-up
Regards,**
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Implications of using Images for Article Titles
Hi guys! New to Moz Pro. I just recently completed an online course with Moz... I have a client who is writing some new content for their site, and we are approaching it with SEO in mind. I was wondering about using an image with text on it as the article title, instead of an actual "text on the page" title. Wondering if that's going to "cost" us anything, SEO wise. I guess we could use alt-text/title/description fields to make sure the keywords are crawlable for our article title but do they have less "weight" than a standard title? How does that work? Hope my question makes sense. Article header attached mB0PXsA.jpg
On-Page Optimization | Jul 10, 2019, 12:44 PM | JakeWarren1 -
Will shortening down the amount of text on my pages affect it's SEO performance?
My website has several pages with a lot of text that becomes pretty boring. I'm looking at shortening down the amount of copy on each page but then within the updated, shortened copy, integrating more target keywords naturally. Will shortening down the current copy have a negative effect on my SEO performance?
On-Page Optimization | Jun 21, 2017, 4:34 PM | Liquid20150 -
Using Escaped Fragments with SEO
Our e-commerce platform is in the process of changing to what we call app based stores (essentially running in a browser as single page web-app) With these new stores they are being built in HTML 5 and using escaped fragments.
On-Page Optimization | Apr 8, 2014, 12:14 PM | marketing_zoovy.com
Currently merchants are usually running 2 stores until we launch to app site at 100%. My questions are really concerning the app stores which right now show on a subdomain but will essentially take over the primary domain. Here is an example:
app.tikimater.com and app.sportsworld.com Since I am not a developer, I'm really having a hard time understanding the escaped fragments. I'm using this but https://developers.google.com/webmasters/ajax-crawling/docs/getting-started I'm not sure what my actual urls should look like and what the canonical should be set to. Right now they have been removed but previously they had http:app.tikimaster.com#!v=1 Also, and how I should be setting up my meta information for Google so 1) pages are indexed timely 2) pages are indexed with the correct information. I am still setting the meta titles and descriptions but in some instances Google uses other info. With the new platform we are moving away from on page content (written paragraphs) but category pages would have related products embedded. Should I still be pushing to have some type of intro text, since it would solely be for SEO and not the shoppers experience. All product pages have content (product description etc) Thank you for any advice0 -
SEO Optimizing in UMBRACO
Hi there, I am planning to use UMBRACO to manage my existing website, so my question to Seomozzers out there is what should I be aware of, how safe is it to have UMBRACO in terms of SEO. By using this software, would it be possible to get a positive or negative impact on my keyword rankings? Thanks!
On-Page Optimization | Mar 25, 2013, 11:46 AM | matti_wilson0 -
Do you think using accordion text can hurt SEO?
I have a lot of text for my home page. My plan is to a J Query Plugin for accordion text. Does anyone think that this can hurt SEO efforts?
On-Page Optimization | Jan 7, 2016, 8:31 AM | DTOSI1 -
SEO for spanish website
Hi, A client has given us the site http://www.comtranslations.com/Home.html for optimization. He wants to optimize only the spanish part ( the link is on the top right ). By clicking on the link Espanol, the url opened is - http://www.comtranslations.com/Principal.html. He wants seo for this website for spanish keywords. The keywords are - Traducción
On-Page Optimization | Apr 24, 2015, 4:36 AM | seoug_2005
Traductor
traducir español inglés
traducción My question is how do we go about this ? Shall we purchase a software that translates spanish to english ? Thanks0 -
How do Maximize WordPress with 2 SEO Plugins
I have 2 WordPress SEO Plugins, Yoast and All-in-One SEO. I have tried like heck to make them work together, but every time I crawl my site here, I get multiple error messages. My question is, how can I tweak the title settings to avoid having multiple meta desctiptions, titles etc.
On-Page Optimization | Jun 20, 2011, 1:06 AM | TheSportsDaddy0 -
How long should anchor text be? Best practice for anchor text length?
site: http://www.cerritosnissan.com/index.htm On the bottom of this homepage there is an seo content area, basically right under where it says "orange county nissan" welcomes you. The internal links in this area are very long and I'm wondering why they would do this - is there any benefit to making anchor text longer? The longer the anchor text, the less each part of that anchor text passes link juice. For example, for a page about their reviews, the anchor text of the link is "See what Cerritos Nissan customers have to say about their experience at this great Orange County Nissan Dealership.". If I would have done this the anchor text would be "Cerritos Nissan Reviews" or just plain "reviews" as the anchor text. Why would they be using such long keywords as anchor text?
On-Page Optimization | Jun 1, 2011, 2:30 AM | qlkasdjfw
0