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How to handle individual page redirects on Wix?
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I switched from one domain to another because I wanted a domain that had our company name so it was more brand-y. However, the old domain had better DA/PA. Originally I set up a global 301 from the old to the new, but now I'm finding that I actually need to set up individual 301's from each URL of the old site, or at least from each page.
However, I am using Wix so it looks like I can't always do URL-URL 301's, although I can redirect any URL to a page on the new website. The problem is that, in some cases, the content on the new site is different (or, for example, I can only link a particular blog post on the old site back to the new site's blog's main page). How closely do URLS/pages need to resemble each other for link juice to be transferred? Also, should I try to set up all these redirects manually or bite the bullet and go back to using the old domain?
The problem is that I did a lot of beginner SEO junk for the new domain, like submitting to a few higher-quality directories, and getting our website on various industry resource sites, etc. I'd need to re-do this entirely if I go back to the old page. What do you think?
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I don't know of any rule that says the content has to be close to or resemble the original content. I've used both url to url and many to one url methods of redirecting pages, depending on what I'm trying to accomplish. If you CAN go url to url, I would, simply from a usability standpoint. If I am clicking on a link in the SERPS for "old link", I am expecting the content on "new link" to at resemble the content I'm expecting. If not, you will get higher bounce rates etc. I'd go for url to url for this reason alone.
In the circumstances where you can't do this, such as limitations WIX has on url to url 301 redirects, then you would go to the main page or section page. Remember, the intent of the redirect is to tell Google the content moved and that it has a new home. Again, no rule that I can cite on this, but we all know Google likes what people like.
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