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  4. Coming soon SEO

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Coming soon SEO

Technical SEO
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  • bigrat95
    bigrat95 last edited by Mar 18, 2015, 5:35 PM

    Hi,

    I was wondering what is the best practice to redirect all the links juice by redirecting all the pages of your website to a coming soon page.

    The coming soon page will point to the domain.com, not to a subfolder.

    Should I move the entire website to a subfolder and redirect this folder to the coming soon page?

    Thanks

    1 Reply Last reply Reply Quote 0
    • DirkC
      DirkC last edited by Mar 19, 2015, 2:45 PM Mar 19, 2015, 2:45 PM

      Hi Olivier,

      The question that Matt is answering is quite specific - is a "coming soon" page bad for new domains as Google seems to prioritize new domains. The answer is "no" for this situation.

      The situation of your friend is quite different - he has an existing site which is generating some traffic. Unless your "coming soon page" is extremely interesting & rich in content, it will not rank for any keyword - basically you're reducing your site to a one page site, so bounce rate will inevitably be very high.

      If you want to proceed, you just have to put up a redirect rule that is redirecting all url's to the index page of your site (which would then be the "coming soon" page).

      rgds

      Dirk

      1 Reply Last reply Reply Quote 2
      • bigrat95
        bigrat95 last edited by Mar 19, 2015, 2:26 PM Mar 19, 2015, 2:14 PM

        Hi, first of all thanks for your awnser. My question here is not about if a coming soon page is great for seo... Has you can see on the video attached, a well optimized coming soon page can be a good thing, matt cutt said's it..

        Second of all, my friend website is really badly  seo optimized but certain page still drive a smaller amount of traffic.

        He dosent want to invest time and money on it so he want a well optimized coming soon page seo optimized to start ranking for some keywords temporary till the new site will be ready.

        R9JvBLjLrUI

        1 Reply Last reply Reply Quote 0
        • Christy-Correll
          Christy-Correll Staff last edited by Mar 19, 2015, 2:07 PM Mar 19, 2015, 2:07 PM

          Hi Oliver, did you see Dirk's question? We'd love to help, we just need a little more information about why you are interested in throwing up a coming soon page for an existing site. Please clarify. Thanks!

          Christy

          1 Reply Last reply Reply Quote 0
          • Alick300
            Alick300 last edited by Mar 19, 2015, 3:04 AM Mar 19, 2015, 3:04 AM

            Fully agree with Dirk.

            1 Reply Last reply Reply Quote 0
            • DirkC
              DirkC last edited by Mar 18, 2015, 7:04 PM Mar 18, 2015, 7:04 PM

              Hi,

              Why would you do that for? A coming soon page has no value for visitors, and as a result no value for search engines.

              If you're going to create a new site, I would first launch the new site and then redirect the old pages to the new ones.

              rgds

              Dirk

              1 Reply Last reply Reply Quote 5
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