Facebook: reaching audience who have liked / shared my content
-
Hi,
I am new to social, so the question might be a bit beginner. If I put a like / share / recommend button on my site, or maybe a comment box, how can I reach audiences at a later time, who have interacted with my plugins (liked/shared/commented)?
Paid ads would be one solution, but for now I am interested in organic (free) targeting. So if people who share my content do not become fans at the same time, how can I engage them in new updates about my page?
Thanks for thoughts.
-
Depending on the individual's Facebook profile security settings and their own engagement reach, if they like a page -- not your Facebook page -- it will show in their friends feed, but it's likely not going to be a crazy amount of promotion.
-
It's impossible to reach out to multiple people who specifically just liked a post/picture. The best thing to do is remind FB users to Like the page NOT JUST the post. It may seem like begging or unsavoury and "spammy" looking but it works.
"Don't forget to LIKE OUR PAGE for more like this" would do fine.
-
Sorry, but likes on a page don't mean much. Facebook isn't an RSS feed, it's a social platform, updates won't always show up on people's walls. There's a viral/discussion curation factor there and it's hard to tell what will show up and what won't. "Likes" are the new "view counters" people put on the bottom of their pages in the 90's. They don't mean a thing.
-
Thanks Highland,
Actually my biggest concern is if I can reach people who like my post, not my page. Can I build on people who like a post or are they a one time "resource" for spreading the word about that one actual post?
-
One strategy is to use Facebook as your page, like other, related or interesting pages and interact with them as your page.
Use Facebook as Page: http://i.imgur.com/C5i9swe.png
From there search for pages and groups, go to "Home" to see updates from others: http://i.imgur.com/JITjrv4.pngOtherwise, keep updating, asking people to like, and interacting with anyone who shows up.
-
If you've gotten them to like your page then anytime you post something on FB, that will show up in their feed (and this costs you nothing). Unfortunately FB came up with this long after the "Like" mechanism so they couldn't name it something less confusing, like Twitter's Follow option even though it works the same way. Liking a post is liking a post. Liking a page is to follow their feed (unless you edit your feed).
Paying for ads on FB means that, quite often, what other people in your orbit on FB like will influence what ads you see. So I'll see a Paid news feed item that notes that "Friend A, Friend B, and Friend C Like Brand X". And that's how FB extends your reach. Ads will also appear in your target demographic feeds as well (whether or not their friends have liked it), but that social element is smart because tying it to social activity increases responses.
Using FB for product comments is also another way to engage people socially.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Better converting facebook
Where can I help get my business marketing bounce rate from 95% Down?
Social Media | | SEOgrandmaster0 -
Social Media / Articles
Hi Mozzers, I have a couple of questions regarding starting out into social media with an e-commerce website. Most of my experience lies in niche content where a social media following is more natural. Having completed most of the site audit (at least the planning). Its time to begin planning the next move into writing articles on the blog and heading out into social media to facilitate link building whilst i finish off creating the last of the updated website content. I have plenty of subjects I can think to write about and many keywords to target with articles on the website. But I could do with some advice linking this into social media. We have youtube, google+, facebook and twitter accounts but all of them are inactive bar profile information and have almost no following. We sell technical measurement equipment across a selection of niches. My plan is as follows so far, 1. Write 5-10 amazing new articles across the selection of products
Social Media | | ATP
2. Link to them all on each social media platform to begin populating each with content
3. Populate the website homepage with links to all our social media accounts to encourage following
3b. Include adverts stating discount codes etc can be obtained by following us on social media a little unsure where to progress from this point, I have no budget available at the moment, but may be able to obtain some if I can achieve some results without. As always thanks for your time.1 -
SaaS to manage Several Google Places/G+ accounts
Hi, how are you? I have a client that is a company that has aproximately 30 franchises. For each franchise, I created a Google Places (now My Business) profile, and then for each profile I have a G+ profile. The problem is that I need a SaaS or a software that allows me to post in each of those profiles automaticaly, like Hootsuite (when I enter with the account I have registered the Places profiles, it catches the G+ profile of that person, not the GPlaces accounts). Do you know any? Thanks!
Social Media | | arielbortz0 -
How to change Facebook username and pagename for a large company?
Greetings, I've been tasked with investigating how to change our Facebook pagename and username. Problem is we have a huge number of followers - over 1,000,000. From my research it appears you have to submit a change request to FB and hope they accept it as you can only make these changes once. In addition, the change appears to be more challenging if you have more than 200 likes. And there is no guarantee that FB will accommodate your change request. I have been unable to contact a human being at FB. SEOMoz Staff 😉 - May I ask how you effectively changed your page name and username? What was your process? Kind regards, Eric Darby
Social Media | | Eric_Lifescript0 -
How should I structure my facebook like buttons?
I have a facebook like button on my homepage. Currently, it points to my facebook page, so every time someone likes this button they are liking my facebook page. Is this how it should be structured? Do the likes count towards my home page? Is there a way that a like can simultaneously like my facebook page AND my website? Which is best for search metrics? Thanks for your responses.
Social Media | | MarloSchneider0 -
"Likes" on a photo gallery
From my understanding its best to get likes on a website rather then from within the Facebook page for SEO purposes. What is better to set up a photo gallery with a like button on each image so that every URL gets liked separately for each image or having a like button for the entire gallery. 10 likes on one page or 1 like on 10 pages?
Social Media | | SEODinosaur0 -
Facebook Account Architectures (Pages, Groups, etc)
I'm looking for help with how to setup/manage a community on Facebook. Here is the scenario: You have a bike store owner. Out of the store he also organizes different biking training groups, for people who want to be able to meet certain personal goals. These groups like to interact with the other members inside their groups, but not across groups. Does the following architecture make sense? The business would have 1 Company Page. Then for for various different training groups, the company admin would create Facebook 'Groups' which allow for interaction amongst members that way. Does that make sense? Or is there a smarter way to do this? It seems like this isn't very unified, because there could be a bunch of different groups. Is there a way to set this up inside the business' page itself? Any other thoughts?
Social Media | | brianspatterson0 -
ShopTab Facebook App - Duplicate Content Issue?
Hello I've been trialling an app for Facebook called Shoptab where you can add a shopfront to your Facebook page and then users can browse through the items and when they click buy or more info they are linked through to the main site. The app displays the product, title, description etc so I was wondering if we would run the risk of duplicate content issues by loading our inventory to this app? OR would Google see the hyperlink through to the original item and no damage done? It would be very easy to add our whole inventory to this app. Thanks
Social Media | | simplesimonseo0