Better converting facebook
-
Where can I help get my business marketing bounce rate from 95% Down?
-
If it's the bounce rate and not the website or landing page visits, then it's your content. You need to rewrite or reword your content so it's more engaging and interesting. Structure it so the most important, interesting information is in the first paragraph, but leaving them wanting more. You should also be making sure that each one of your Facebook posts accurately describes what's on the page. If you feel like you have to jazz up the description on Facebook, chances are the copy itself won't keep anyone's attention.
-
Facebook is tricky. You might try a few things that we have found useful.
- Change your Facebook post type mix. On the insight page, you can see what your mix is and they offer data on other post types.
- I think the book Jab Jab Jab Right Hook by Gary Vaynerchuck is great. Basically, give, give, give, ask. Don't try to drive traffic and goal conversion on EVERY SINGLE Facebook post.
- Don't send traffic to front page. You might try a squeeze page or direct to a page you are talking about. In general, the user should find what they clicked to find. If users click to see funny kitty pics, they better see funny kitty pics.
Just a couple ideas. Hope this helps.
-
Ah no problem at all.
What I would suggest, is having a look at the following articles:
http://sproutsocial.com/insights/facebook-advertising-guide/
https://adespresso.com/academy/guides/facebook-ads-beginner/
http://www.wordstream.com/blog/ws/2014/01/30/facebook-advertising-tipsEach will give you some valuable information and you can take it from there.
-Andy
-
Yes, sorry.
-
Hi,
Are you talking about Facebook advertising?
-Andy
-
I know there is more I can do with the audience targeting
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook Reach on Post Just Spiked!
Yesterday I put a post with a photo on our company Facebook page Normally our reach on a post is 500-600 out of a list of 77,000 followers. However, since posting this one yesterday afternoon, our reach has hit almost 9,000! The only thing different with this post vs. any others we've done is that I put a text link for the company name back to the same Facebook page that the post was put on. I didn't intend to do this, it's just that when I started typing in our company name, Facebook suggested making it a link, so I thought, why not? I'm thinking somehow that made it appear in more people's timelines than usual. We posted it the same time in the day as every other post, and this was the only thing unique about it. Any thoughts?
Social Media | | GenesisToday0 -
What is better in a twitter account
Hello is better comparing active twitters account the one that has more followers or the one that has more social authority and why an account with more followers 900 has 68 authority and another with 700 has 80 authority thanks
Social Media | | maestrosonrisas0 -
Facebook Likes, Google +1s tactic - is this a good idea
Hello, For our eCommerce site, we're considering doing the following: When people call in to place an order by phone, we take their order and tell them while we have them on the phone that if they click the Facebook Like button and Google +1 button on our site's home page, we'll knock $3 off their total. We would just show them where the buttons are and refresh our screen to make sure the count went up by one like and one +1 when the customer said that they pressed the buttons. Then, we would continue with their phone order and just knock off $3.00 I may not do this just because it may be grey hat, but it seems 100% safe forever. If you recommend against doing this, can you think of any 100% white hat way to do the same thing? Thanks.
Social Media | | BobGW0 -
Facebook Promoted posts
I have been promoting posts on our Facebook page with some good results. Am I aable to determine the Day /time the post is promoted? As ideally we want to be promoting the post when people are awake? Thanks for your help
Social Media | | Hardley1111 -
Explanation of Facebook referral paths in Google Analytics
In the past month I have seen a huge increase in the visits + conversions from Facebook (which is obviously great). However, from Google Analytics it appears that most of my visits are not coming from my brand page. Is there an explanation of what these referral paths mean? Top Facebook referral paths: / /l.php /home.php /ajax/emu/end.php /brand - much less visits than above URLs
Social Media | | theLotter1 -
Facebook: How do you post to a brand's page, as your own brand page?
Eg, if you are an administrator of "Funco" which has a FB page, how do you post on the wall of "Followerwonk" as "Funco", not your personal FB account?
Social Media | | sftravel0 -
Does anyone know of a good place where I can make or have an iframe hosted for a page tab on Facebook?
I just want a simple place that will host an image for the tab. I don't want it to look cheap or tacky (obviously) Any suggestions?
Social Media | | hwade0 -
Facebook Reach from 1,200 to less than 20 in 24 hours?
I created ad #1 in facebook ran it for a marked time frame. Target audience 1200. Reached 248. Created ad #2. Wanted to test it against ad #1 for same audience, but now Facebook says the target audience is less than 20 people. Huh? Facebook can't be loosing people that fast. Why would this happen? Is it simply a glitch?
Social Media | | Thos0030