Better converting facebook
-
Where can I help get my business marketing bounce rate from 95% Down?
-
If it's the bounce rate and not the website or landing page visits, then it's your content. You need to rewrite or reword your content so it's more engaging and interesting. Structure it so the most important, interesting information is in the first paragraph, but leaving them wanting more. You should also be making sure that each one of your Facebook posts accurately describes what's on the page. If you feel like you have to jazz up the description on Facebook, chances are the copy itself won't keep anyone's attention.
-
Facebook is tricky. You might try a few things that we have found useful.
- Change your Facebook post type mix. On the insight page, you can see what your mix is and they offer data on other post types.
- I think the book Jab Jab Jab Right Hook by Gary Vaynerchuck is great. Basically, give, give, give, ask. Don't try to drive traffic and goal conversion on EVERY SINGLE Facebook post.
- Don't send traffic to front page. You might try a squeeze page or direct to a page you are talking about. In general, the user should find what they clicked to find. If users click to see funny kitty pics, they better see funny kitty pics.
Just a couple ideas. Hope this helps.
-
Ah no problem at all.
What I would suggest, is having a look at the following articles:
http://sproutsocial.com/insights/facebook-advertising-guide/
https://adespresso.com/academy/guides/facebook-ads-beginner/
http://www.wordstream.com/blog/ws/2014/01/30/facebook-advertising-tipsEach will give you some valuable information and you can take it from there.
-Andy
-
Yes, sorry.
-
Hi,
Are you talking about Facebook advertising?
-Andy
-
I know there is more I can do with the audience targeting
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will Facebook traffic hurt our SEO? Should we put our blog on the core domain or sub domain?
We are concerned that social traffic could hurt our SEO. What do you think... Our average time on site from organic search traffic is 7 minutes. Facebook traffic has an average time on site of 1 minute. Both traffic sources are going to different pages. If we generate 3 times as much traffic from Facebook as we do from google this will pull down our overall average time on site and engagement levels big time. Should we put our blog on the core domain or a subdomain? Right now we are holding back on promoting on facebook because we are concerned it could hurt our SEO, what do you think? Should we try to get as much traffic as possible from Facebook even though the engagement is much lower? Should we put our blog which is generating the low engagement traffic from facebook on the core domain or a subdomain?
Social Media | | rvshare0 -
Facebook shares/likes not showing correctly
Hi guys, I've been running searches on Opensiteexplorer for our site www(dot)mobileunlocked(dot)com and am seeing Facebook shares as 21 and 0 Likes. However, we have 2857 people who have liked our page on Facebook. I'm concerned that the search engines also aren't seeing our relationship with our true number so is there anything I can do to make sure this is being picked up? Thanks.
Social Media | | purpleindigo0 -
Facebook Fan Page Name Question
I know this is a silly question. But i cant find good advice on the topic anywhere. I have a company fan page with 3,500 fans. However, there were some serious changes to the company name, and i dont want to start a new fan page, because of the current fans. Any ideas on this topic? Regards!
Social Media | | JesusD0 -
Facebook Like Button or Like Box
Hi, A client has a FB like button on their website but is frustrated that those "likes" are disconnected from their company FB page. It is possible that they could change their website like button, to a like box, which will then mean people are liking their FB page and give them a greater opportunity for on-going engagement through FB. However, from an SEO perspective is it better for them to attract likes & potential sharing of their website content rather than their FB content? Thanks.
Social Media | | bjalc20110 -
How to migrate "friends" to likes on a new facebook corporate account
Hi, My client, which is a university department, used a regular facebook page to manage some 800 friend on a personal Facebook page. How would you go about convincing the friends to switch to "likees" on a new corporate account? Is holding a giveaway my best bet? Any other ideas? Thanks!
Social Media | | michalseo0 -
What is my user id on facebook
can someone please help I have being trying to find my user id on facebook for days now & i keeo coming up with so many diff answer 😞 I understnad my username is /glenbobquinn but because i have a user name my id is not easilty accessible Then people say hover over your profile pic and it should be in the bottom left of the screen this is what comes up https://www.facebook.com/media/set/?set=a.1416315126608.2054849.1194488854&type=1 So can anyone please tell me my **user id ** Thank you kindly
Social Media | | Socialdude0 -
Facebook business page
Hello Can you help me. I'm starting out in SEO and sometimes I think I miss the Elephant in the room. I have tried and tried to find our via 'Google' or 'Seomoz' articles the answer to this question. How does 'Google Panda' link a facebook business page to it's actual business website if the url is not identical eg 'www.setteeherts.co.uk' 2 'www.facebook.com/settee-herts'? As no one is talking about this I'm assuming I am missing the elephant. If you can see it can you point it out gently? ta!
Social Media | | catherine-2793880 -
Does it make sense to have one facebook/twitter account for multiple websites?
If you have several different websites with related themes, does it make sense to just have a facebook or twitter page for the company to make managing the account more manageable?
Social Media | | thappe0