Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Soft 404's on a 301 Redirect...Why?
-
So we launched a site about a month ago. Our old site had an extensive library of health content that went away with the relaunch. We redirected this entire section of the site to the new education materials, but we've yet to see this reflected in the index or in GWT. In fact, we're getting close to 500 soft 404's in GWT. Our development team confirmed for me that the 301 redirect is configured correctly.
Is it just a waiting game at this point or is there something I might be missing?
Any help is appreciated. Thanks!
-
Mememax, thank you. I did not know this.
Have you tried the Custom 404 Widget?
-
Yes that happened to me a couple of years ago too.
If you're redirecting a lot of different content to the exact same generic page (like a section/category homepage) google will consider that the page is like a container, not the location where that exact content was moved. A clear signal for them would be that they can't find any portion of the old content.
Here you can read some guidance from google regarding returning 404s. It seems that mask 404 witha 301 is not the way to go anymore, just limit that to pages with backlinks pointing there, because if not you can just return 404 and delete those pages from google index (you don't want google to waste your crawl budget on those pages).
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 redirect from dynamic url to static page
Hi, i want to redirect from this old link http://www.g-store.gr/product_info.php?products_id=1735/ to this one https://www.g-store.gr/golf-toualetas.html I have done several attempts but with no result. I anyone can help i will appreciate. My website runs in an Apache server with cpanel. Thank you
Technical SEO | | alstam0 -
If I'm using a compressed sitemap (sitemap.xml.gz) that's the URL that gets submitted to webmaster tools, correct?
I just want to verify that if a compressed sitemap file is being used, then the URL that gets submitted to Google, Bing, etc and the URL that's used in the robots.txt indicates that it's a compressed file. For example, "sitemap.xml.gz" -- thanks!
Technical SEO | | jgresalfi0 -
301 redirects delay in picking up
Hi I have been involved in the redesign/development of a website which has up until now had a lot of international traffic. On day of migration I uploaded all the 301 redirects to the website (wordpress) using Simple 301 redirect plugin. I tested a number of them and they appeared to be working. I also submitted the new sitemaps to Search Console. Since migration international traffic - particularly from countries such as india, Phillipines, Sri Lanka etc have significantly dropped off whereas the local traffic and some of the international traffic such as USA has remained fairly consistent. Looking at Analytics and entrances recently it appears as though search results are/were showing a number of pages with 404's (one in particular which received significant traffic and for which I had created a 301 redirection) - I have checked this page using the old url and it re-directs correctly for me and today asked a colleague in India to also check - he is getting the redirection fine. Does Google.in take a significantly longer time to pick these up in search results? Or am I missing something?
Technical SEO | | musthavemarketing0 -
Robots txt. in page with 301 redirect
We currently have a a series of help pages that we would like to disallow from our robots txt. The thing is that these help pages are located in our old website, which now has a 301 redirect to current site. Which is the proper way to go around? 1- Add the pages we want to disallow to the robots.txt of the new website? 2- Break the redirect momentarily and add the pages to the robots.txt of the old one? Thanks
Technical SEO | | Kilgray0 -
My old URL's are still indexing when I have redirected all of them, why is this happening?
I have built a new website and have redirected all my old URL's to their new ones but for some reason Google is still indexing the old URL's. Also, the page authority for all of my pages has dropped to 1 (apart from the homepage) but before they were between 12 to 15. Can anyone help me with this?
Technical SEO | | One2OneDigital0 -
Http to https - is a '302 object moved' redirect losing me link juice?
Hi guys, I'm looking at a new site that's completely under https - when I look at the http variant it redirects to the https site with "302 object moved" within the code. I got this by loading the http and https variants into webmaster tools as separate sites, and then doing a 'fetch as google' across both. There is some traffic coming through the http option, and as people start linking to the new site I'm worried they'll link to the http variant, and the 302 redirect to the https site losing me ranking juice from that link. Is this a correct scenario, and if so, should I prioritise moving the 302 to a 301? Cheers, Jez
Technical SEO | | jez0000 -
301 Redirect on a PDF, DOCX files?
Hi, I have to rename many pdf and docx files. How can I implement 301 redirect on them as they are linked from 'n' number of places? Regards, Shailendra Sial
Technical SEO | | IM_Learner1 -
What's the SEO impact of url suffixes?
Is there an advantage/disadvantage to adding an .html suffix to urls in a CMS like WordPress. Plugins exist to do it, but it seems better for the user to leave it off. What do search engines prefer?
Technical SEO | | Cornucopia0