Massive rank drop on one particular keyword
-
As all other marketeers do I follow closely my keywords, one particular keyword has ranked continually at #2 and has suddenly dropped to +#60, but all others remain the same. We are a fairly large site in terms of numbers 9m views annually, could it be possible that someone has black hatted that particular keyword, and if so how do I find out how and more importantly who?
-
Hi there
I just answered a question that I think will help you here - you can check it out at this Q+A thread.
Hope this helps! Good luck!
-
There are a few things to check. Have you changed any internal links to the page? A website audit on Moz etc.?
Have you undertaken a link audit? Is there a whole lot of links recently been sent to that page? Page speed? When was that page last updated? Is the page mobile friendly?
Hope that assists in getting started.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Too many links pointing to our privacy policy page: Hurting our ranking efforts of main pages?
Hi community, As per the "Links" report from GSC, there are millions of pages pointing to our privacy policy page. We can expect high number of links to this page being ours an open source product. But these links are overtaking the count of links pointing to our homepage which are very artificial from few spammy or low quality sites. "Privacy policy" anchor text is also been the top anchor text. Our homepage ranking dropped and I suspect this is the culprit. Google might be considering this is the important page being linked on top with anchor text. Shall I Disavow these sites and will this makes Google stop counting links, and the anchor text coming from these sites as well? Suggestions please. Thanks
White Hat / Black Hat SEO | | vtmoz0 -
Massive Spam attack against my domain - automate disvow of tld?
We've been getting hundreds of new links from unique domains every day - all the domains follow a pattern like this: www.someword-1f4163e1.space/wiki/Someterm Hundreds... every day. What techniques exist to deal with a prolonged negative seo attack of this type. By the time we can detect and disvow, the damage is done.
White Hat / Black Hat SEO | | sonar0 -
Ranking for Keyword
Hi, In the last couple months my client has dropped for several main keyword (not all but some). I suspect this has to do with algorithm updates in March. I am trying to better target the site for this keyword as I discovered it is only mentioned in the home page title on their site at this time. The homepage did not have a good H1 tag, so I added the keyword to that as well. It's in the menu and item page meta descriptions (ecommerce site) and I added it to the homepage meta description. I also suggested to the client that we place it and variants of it in various places throughout the site (where it makes sense). I have a couple questions: Is having an H1 tag at the bottom of the page a concern? It's there because there are various product banners and other information at the top and I didn't want to disrupt the flow of the site. It is above the footer of the page. Does there need to be text underneath? -Is there anything else I can do to improve my rankings for this keyword? I haven't really dealt with this before and any input is appreciated. I also suggested they should try to improve their site overall with more descriptive product descriptions and trying to get backlinks from vendors and relevant contacts.
White Hat / Black Hat SEO | | AliMac260 -
Link with Anchor to header of the page: Keyword is ranking
I saw something interesting this week. I am doing research and spec-ing out a content page we are creating and one of our competitors "office Depot" on their phone repair page create exact match keywords that lead to an anchor that took you to the header of that pages. They were ranking first for all of those keywords with little to no links Thier strategy is the more local long tail that includes "near me" Have you guys ever seen this
White Hat / Black Hat SEO | | uBreakiFix
this is the URL: https://www.officedepot.com/a/content/customer-service/samedayrepair/ They are ranking for these keywords ( Top 3 nationally ) iphone 6 repair near me iphone 7 repair near me I am assuming that this is both due to their PA and DA authority shifting the authority to itself, but it does not make sense how they are lacking in a lot of SEO low-hanging fruits like H1/H2 keyword saturation, URL, Title Tag within this content page....Anyone up for discussing this?0 -
Keyword Stuffing
I am working with a client which has amazing results on Google but his site hits every "no no" to any of the google algros. The site has duplicate content, keyword stuffing, poor content and poor UX. However the site ranks p1 on any of the keyword searches. The site has about 2000 pages all duplicated maybe 1 our 2 words changed. I am a little apprehensive to get him to remove the duplicate contents and remove the keywords stuffing if it means he drops traffic and loses page rank. I have also noticed competition to me rank higher on keywords when they've got a list of keyword and locations i.e web design windsor, web design manchester etc... etc... however they don't seem to get penalised. Is there any accurate tools to check keyword stuffing? and has anyone else experienced this and has any recommendations to tackle this?
White Hat / Black Hat SEO | | Cocoonfxmedia0 -
Should i rank for one tail keyword or long tail keywords
Hi guys, for example i run a coupon site and would like to rank for the brand keyword ASOS, should i just rank for the long tail keywords for example "ASOS discount code" instead of just "ASOS"? even the traffic for ASOS itself is MUCH higher than ASOS discount code? And the relevancy of ranking at "ASOS" is fine too because is somehow relevant? would ranking long tail helps with one tail keyword too? And assuming that i am already on the second page for the keyword "ASOS" and knowing is not hard to be page one. should i just rank the one keyword?
White Hat / Black Hat SEO | | andzon0 -
Site dropping in rank even through there are more backlinks being added
Hello, One of my client's sites is ranking lower than he should. This happened when we took off backlinks (20 little blogs, several site-wide paid links. It really dropped the site, but it had to be done. Since then we've increased his # of root domains by 10% through white hat link building in his non-competitive niche, and rankings are still poor. I know that's not much in the way of added backlink value, but we're working on it. My question is, how have the recent (and coming) updates possibly effected us. We want to take the remaining problem areas off right away, but another drop in traffic is not a good idea. Even though the blogs (see below) have no backlinks of themselves, they cause drops when taken off) He still has -20 little blog backlinks w/ a quarter of them being exact match anchor text.
White Hat / Black Hat SEO | | BobGW
-1 sitewide paid link - an image, exact match alt tag anchor text
-1 non-site-wide paid links that is an image near the footer, exact match alt tag anchor text.
-3 links on a domain, this one looks fairly editorial, but there are a bunch of paid links on that page. Changing to non-exact-match anchor text
-2 links on two domains that look completely editorial with no other paid links on that page. non-exact-match anchor text -70 backlinks total with about 1/3 being problematic. How does this site look in regards to updates and when to take links off without tanking our site even more? Thanks.0 -
Rankings dropped, should I start a new website?
Hello, my rankings dropped last year (penguin update) - I think it was April 2012 and the website went from 300 visitors per day to 10 per day. This probably happened because I bought links, but I also did a lot of manual and natural SEO (at that time). After the drop, I didn't know what to do... so I did some manual SEO, blog comments, forum posts, article publications (lets say 60 links in total - with diverse anchor texts - brand keywords, etc) and then I paused working on the site to see if there will be any changes... and 1 year latter, there are still no changes. My site used to be in the top results of the first page and now it is totally out of Google. http://getmoreyoutubeviews.com Should I move on and start a new website or do something to fix this one? Thanks Alex
White Hat / Black Hat SEO | | buysocialexposure0