Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to interlink 16 different language versions of site?
-
I remember that Matt Cutts recommended against interlinking many language versions of a site.
Considering that google now also crawls javascript links, what is best way to implement interlinking?I still see otherwhise extremely well optimized large sites interlinking to more than 10 different language versions e.g. zalando.de, but also booking.com (even though here on same domain).
Currently we have an expandable css dropdown in the footer interlinking 16 different language versions with different TLD. Would you be concerned?
What would you suggest how to interlink domains (for user link would be useful)?
-
Gianluca. that is excellent news. Just curious since this is quite an important issue for us.
Do you speak from own experience with a similar case?
I did not find anywhere other references that contextual links should be fine. Do you remember anybody who wrote about it in the past?Just noticed that tripadvisor actually removed now all their contextual links to alternative language versions that they used to have in their footer. Instead they now implemented a flag drodpown where contextual links are not showing up anymore in the sourcecode.
-
If they are contextual links, then you should not have any problem and can maintain them as they are.
No need "to hide" them to Google.
-
Gianluca, thanks.
The footer links are currently contextual deep links.
Since I am interlinking here 16 TLD, I was just concerned that google may penalize this and that I better hide the links from google. -
There are two good ways to do interlinking between different country sites:
-
The first one is offering somehow similar to the one you described, but not making it sitewide (as saying, not having the footer links always linking to the home pages), but contextual linking, which means that domain.com/page-a will link in the footer to domain.co.uk/page-a, domain.it/pagina-a, domain.es/pagina-a et al.
-
Doing like Apple does. Having in the footer a link to a country selector page, where you can find all the link to all the different websites. This option is conservative, in the sense that you have just one page linking to all the international sites, hence you don't have to fear Google deciding to penalize sitewide interlinking.
-
-
Hi there
The most natural way I can think to do this from a linking perspective - I would have a URL that is the "main" URL of the website. I would have on this page a way for users to select their country or language for the most optimal experience.
Otherwise, I would read the following:
International SEO (Moz)
The International SEO Checklist (Moz)You should read these anyway. The resources above will tell you how to properly tag your websites for regional targeting, and also how to let Google know in WMT which regions should see what version of your site.
Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Correct Hreflang & Canonical Tags for Multi-Regional Website English Language Only having URL Parameters
Dear friends, We have a multi-regional website in English language only having the country selector on the top of each page and it adds countrycode parameters on each url. Website is built in Magento 1.8 and having 1 store with multiple store views. There is no default store set in Magento as I discussed with developer. Content is same for all the countries and only currency is changed. In navigation there are urls without url parameters but when we change store from any page it add parameters in the url for same page hence there are total 7 URLs. 6 URLs for each page (with country parameters) and 1 master url (without parameters) and making content duplicity. We have implemented hreflang tags on each page with url parameters but for canonical we have implemented master page url as per navigation without url parameters Example on this page. I think this is correct for master page but we should use URL parameters in canonical tags for each counry url too and there should be only 1 canonical tag on each country page url. Currently all the country urls are having master page canoncial tag as per the example. Please correct me if I am wrong and **in this case what has to be done for master page? **as google is indexing the pages without parameters too. We are also using GEOIP redirection for each store with country IP detection and for rest of the countries which are not listed on the website we are redirecting to USA store. Earlier it was 301 but we changed it to 302. Hreflang tags are showing errors in SEMRush due to redirection but in GWT it's OK for some pages it's showing no return tags only. Should I use **x-default tags for hreflang and country selector only on home page like this or should I remove the redirection? **However some of the website like this using redirection but header check tool doesn't show the redirection for this and for our website it shows 302 redirection. Sorry for the long post but looking for your support, please.
International SEO | | spjain810 -
Schema for languages Subfolders
I'm using static Schema for each language subfolder in my website, Should i use the same "URL, description" for every language? or i have to use the URL and description according to the language? I'm using that schema for english should i change URL and description in the other languages? for example
International SEO | | MTBE0 -
Redirect to 'default' or English (/en) version of site?
Hi Moz Community! I'm trying to work through a thorny internationalization issue with the 'default' and English versions of our site. We have an international set-up of: www.domain.com (in english) www.domain.com/en www.domain.com/en-gb www.domain.com/fr-fr www.domain.com/de-de and so on... All the canonicals and HREFLANGs are set up, except the English language version is giving me pause. If you visit www.domain.com, all of the internal links on that page (due to the current way our cms works) point to www.domain.com/en/ versions of the pages. Content is identical between the two versions. The canonical on, say, www.domain.com/en/products points to www.domain.com/products. Feels like we're pulling in two different directions with our internationalization signals. Links go one way, canonical goes another. Three options I can see: Remove the /en/ version of the site. 301 all the /en versions of pages to /. Update the hreflangs to point the EN language users to the / version. **Redirect the / version of the site to /en. **The reverse of the above. **Keep both the /en and the / versions, update the links on / version. **Make it so that visitors to the / version of the site follow links that don't take them to the /en site. It feels like the /en version of the site is redundant and potentially sending confusing signals to search engines (it's currently a bit of a toss-up as to which version of a page ranks). I'm leaning toward removing the /en version and redirecting to the / version. It would be a big step as currently - due to the internal linking - about 40% of our traffic goes through the /en path. Anything to be aware of? Any recommendations or advice would be much appreciated.
International SEO | | MaxSydenham0 -
International Site Merge
Hello, I've never had to deal with an international site before, let alone a site merge. These are two large sites, we've got a few smaller old sites that are currently redirecting to the main site (UK). We are looking at moving all the sites to the .com domain. We are also currently not using SSL (on the main pages, we are on the checkout). We also have a m.domain.com site. Are there any good guides on what needs to be done? My current strategy would be: Convert site to SSL. Mobile site and desktop site must be on the same domain. Start link building to the .com domain now (weaker link profile currently) What's the best way of handling the domains and languages? We're currently using a .tv site for the UK and .com for the US. I was thinking, and please correct me if i'm wrong, that we move the US site from domain.com to domain.com/us/ and the domain.tv to domain.com/en/ Would I then reference these by the following: What would we then do with the canonicals? Would they just reference their "local" version? Any advice or articles to read would really be appreciated.
International SEO | | ThomasHarvey0 -
If I redirect based on IP will Google still crawl my international sites if I implement Hreflang
We are setting up several international sites. Ideally, we wouldn't set up any redirects, but if we have to (for merchandising reasons etc) I'd like to assess what the next best option would be. A secondary option could be that we implement the redirects based on IP. However, Google then wouldn't be able to access the content for all the international sites (we're setting up 6 in total) and would only index the .com site. I'm wondering whether the Hreflang annotations would still allow Google to find the International sites? If not, that's a lot of content we are not fully benefiting from. Another option could be that we treat the Googlebot user agent differently, but this would probably be considered as cloaking by the G-Man. If there are any other options, please let me know.
International SEO | | Ben.JD0 -
Subdomains or subfolders for language specific sites?
We're launching an .org.hk site with English and Traditional Chinese variants. As the local population speaks both languages we would prefer not to have separate domains and are deciding between subdomains and subfolders. We're aware of the reasons behind generally preferring folders, but many people, including moz.com, suggest preferring subfolders to subdomains with the notable exception of language-specific sites. Does this mean subdomains should be preferred for language specific sites, or just that they are okay? I can't find any rationale to this other than administrative simplification (e.g. easier to set up different analytics / hosting), which in our case is not an issue. Can anyone point me in the right direction?
International SEO | | SOS_Children0 -
International (foreign language) URL's best practices
I'm curious if there is a benefit or best practice with regards to using the localized language on international sites (with specific ccTLDs). For example, should my french site (site.fr) use the french language as keywords within the URLs or should they be in english? e.g. www.site.fr/nourriture vs. www.site.fr/food Is that considered best practice for SEO (or just for brand perception those markets?). Is there a tangible loss in SEO if we do not use the correct language for those URLs and just stick with English around the world? I recall seeing a Matt Cutts video on the topic and he said that google does support i18n URL's but other SE's might not support them as gracefully but he didn't come down with a hard recommendation to go with i18n URL's or just English. Would love a strong ruling in favor one direction based on best practices.
International SEO | | mongillo0 -
Google Webmaster Tools - International SEO Geo-Targeting site with Worldwide rankings
I have a client who already has rankings in the US & internationally. The site is broken down like this: url.com (main site with USA & International Rankings) url.com/de url.com/de-english url.com/ng url.com/au url.com/ch url.com/ch-french url.com/etc Each folder has it's own sitmap & relative content for it's respective country. I am reading in google webmaster tools > site config > settings, the option under 'Learn More': "If you don't want your site associated with any location, select Unlisted." If I want to keep my client's international rankings the way it currently is on url.com, do NOT geo target to United States? So I select unlisted, right? Would I use geo targeting on the url.com/de, url.com/de-english, url.com/ng, url.com/au and so on?
International SEO | | Francisco_Meza0