Brand name as H1 on every page
-
Hi,
Along with the title of each page, a Wordpress client has their brand name as a H1 on every single page. This is situated in the footer and just sits within the company info/address. Should these tags be removed, leaving just the page titles as H1s?
Cheers,
Lewis
-
what is your advice about my website:
my website is related to Bosch home appliances and the H1 tag of my pages is without brand name now. It is my question is it better to have H1 tag with brand name or no?
Bosch dishwasher Or dishwasher
It is one page of my website as an example:
-
Ideally, the H1 tag will explain what the page is about, an action the visitor should take, the value the page provides, the question the page addresses, ETC.
Mirroring the page title as the H1 on a form or conversion page isn't a very good idea either, even if the page has no bearing on your SEO.
As an example, look at the phrase: "Organization" TV Commercial: Join "Organization"
where "Organization" represents a name, like "Red Cross", Insane Clown Posse", "Young Democrats", or "PETA"I think you would agree that it's a pretty awful header on a donation form that you drive direct traffic to via TV commercials. This phrase makes more sense as the title of the page, but not as your page header.
-
Hi John. Most pages do have the keyword or page title as the H1 at the top of the page, but I was just worried about the brand name as a second H1 on every page.
-
I would be more seo orientated than that. Can you use a keyword or second keyword as the H1 tag - for each page? Place it above the fold, so it tells customers what the page is about? That might be the page titles but just checking...
-
Thanks all. I'll get rid of these immediately and just have the page titles as the H1.
-
First, an H1 should pretty much never be in the footer. H1 tags are meant to be the lead-in for the page and the content therein. It should tell visitors and Google what your page is about, using keywords if possible. That said, there isn't inherently anything wrong with having 2 or 3 H1 tags if your page is long and has several different bits of content that don't fall under one category.
Second, while it's important for a company's name and brand to be relatively prominent on a website, having it on every page as an H1 tag is extremely excessive. If I saw it as a user, I'd think it's not only spammy, but strange since it's presumably in other prominent places on the site (in the header, content, some H tags, etc).
I strongly recommend that you remove these H1 tags from your footer and, if having the brand name within pages is something your client really wants, have it placed more organically in the content.
-
H1's in my experience are influential in the seo armoury. Ideally it should be above the fold, a good sized font and identify what the page is about.
Here is a previous post setting out some discussion on H1's. .
https://moz.com/community/q/are-h1-tags-important-or-influential
You will have an easy seo win by fixing up the H1 on each page. Hope this assists.
-
You shouldn't be having more than one H1 tag on the page so really the H1 tag should be for the page title. Don't use it for the Company name.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Old pages not mobile friendly - new pages in process but don't want to upset current traffic.
Working with a new client. They have what I would describe as two virtual websites. Same domain but different coding, navigation and structure. Old virtual website pages fail mobile friendly, they were not designed to be responsive ( there really is no way to fix them) but they are ranking and getting traffic. New virtual website pages pass mobile friendly but are not SEO optimized yet and are not ranking and not getting organic traffic. My understanding is NOT mobile friendly is a "site" designation and although the offending pages are listed it is not a "page" designation. Is this correct? If my understanding is true what would be the best way to hold onto the rankings and traffic generated by old virtual website pages and resolve the "NOT mobile friendly" problem until the new virtual website pages have surpassed the old pages in ranking and traffic? A proposal was made to redirect any mobile traffic on the old virtual website pages to mobile friendly pages. What will happen to SEO if this is done? The pages would pass mobile friendly because they would go to mobile friendly pages, I assume, but what about link equity? Would they see a drop in traffic ? Any thoughts? Thanks, Toni
Technical SEO | | Toni70 -
On-Page Problem
Hello Mozzers, A friend has a business website and the on-page stuff is done really bad. He wants to rank for: conference room furnishing, video conference, digital signage. (Don't worry about the keywords, it's just made up for an example.) For these three services he has a page: hiswebsite.com/av AV stands for audio and video and is the h1. If you click on one of the service, the url doesn't change. Like if you click on video conference, just the text changes, the url stays /av. All his targeted pages got an F Grade, I am not surprised, the services titles are in . Wouldn't it be a lot better to make an own page for every service with a targeted keyword, like hiswebsite.com/video-conference All this stuff is on /av, how will a 301 resirect work to all the service pages, does this make sense? Any help is appreciated! Thanks in advance!
Technical SEO | | grobro1 -
Unreachable Pages
Hi All Is there a tool to check a website if it has stand alone unreachable pages? Thanks for helping
Technical SEO | | Joseph-Green-SEO0 -
Redirecting over-optimised pages
Hi One of my clients websites was affected by Penguin and due to no 'bad link' messages, and nothing really obvious from the backlink profile, I put it down to over-optimisation on the site. I noticed a lot of spammy pages and duplicate content, and submitted recommendations to have these fixed. They dragged their heels for a while and eventually put in plans for a new site (which was happening anyway), but its taken quite a while and is only just going live in a couple of weeks. My question is, should I redirect the URLs of the previously over-optimised pages? Obviously the new pages are nice and clean and from what I can tell there are no bad links pointing to the URLs, so is this an acceptable practice? Will Google notice this and remove the penalty? Thanks
Technical SEO | | Coolpink0 -
Duplicate Page Titles
I had an issue where I was getting duplicate page titles for my index file. The following URLs were being viewed as duplicates: www.calusacrossinganimalhospital.com www.calusacrossinganimalhospital.com/index.html www.calusacrossinganimalhospital.com/ I tried many solutions, and came across the rel="canonical". So i placed the the following in my index.html: I did a crawl, and it seemed to correct the duplicate content. Now I have a new message, and just want to verify if this is bad for search engines, or if it is normal. Please view the attached image. i9G89.png
Technical SEO | | pixel830 -
Duplicate Page Content Lists the same page twice?
When checking my crawl diagnostics this morning I see that I have the error Duplicate page content. It lists the exact same url twice though and I don't understand how to fix this. It's also listed under duplicate page title. Personal Assistant | Virtual Assistant | Charlotte, NC http://charlottepersonalassistant.com/110 Personal Assistant | Virtual Assistant | Charlotte, NC http://charlottepersonalassistant.com/110 Does this have anything to do with a 301 redirect here? Why does it have http;// twice? Thanks all! | http://www.charlottepersonalassistant.com/ | http://http://charlottepersonalassistant.com/ |
Technical SEO | | eidna220 -
Having both <title>and <meta name="title"...> on a web page?</title>
Hi All, Client of mine using reversed Meta Tags format in their website and Honestly i never saw such Meta Tags formats. In my opinion having 2 Title tags and wrong reversed description tag is not correct and the needs to be removed, and other tags need to be changed,too But they said that it probably doesn't make a difference because they don't think it affects search engine results and won't remove it just based on opinion. Because weird thing is Search Engines are apparently able to index them. So should i persist on correcting them or just hope for the best and ignore it?!?!?! Thanks!
Technical SEO | | DigitalJungle0 -
Is this 404 page indexed?
I have a URL that when searched for shows up in the Google index as the first result but does not have any title or description attached to it. When you click on the link it goes to a 404 page. Is it simply that Google is removing it from the index and is in some sort of transitional phase or could there be another reason.
Technical SEO | | bfinternet0