Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Schema markup for a local directory listing and Web Site name
-
Howdy there! Two schema related questions here
- Schema markup for local directory
We have a page that lists multiple location information on a single page as a directory type listing. Each listing has a link to another page that contains more in depth information about that location.
We have seen markups using Schema Local Business markup for each location listed on the directory page. Examples:
- http://www.yellowpages.com/metairie-la/gold-buyers
- http://yellowpages.superpages.com/listings.jsp?CS=L&MCBP=true&C=plumber%2C+dallas+tx
Both of these validate using the Google testing tool, but what is strange is that the yellowpages.com example puts the URL to the profile page for a given location as the "name" in the schema for the local business, superpages.com uses the actual name of the location. Other sites such as Yelp etc have no markup for a location at all on a directory type page.
We want to stay with schema and leaning towards the superpages option. Any opinions on the best route to go with this?
- Schema markup for logo and social profiles vs website name.
If you read the article for schema markup for your logo and social profiles, it recommends/shows using the @type of Organization in the schema markup
https://developers.google.com/structured-data/customize/social-profiles
If you then click down the left column on that page to "Show your name in search results" it recommends/shows using the @type of WebSite in the schema markup.
https://developers.google.com/structured-data/site-name
We want to have the markup for the logo, social profiles and website name. Do we just need to repeat the schema for the @website name in addition to what we have for @organization (two sets of markup?). Our concern is that in both we are referencing the same home page and in one case on the page we are saying we are an organization and in another a website. Does this matter? Will Google be ok with the logo and social profile markup if we use the @website designation?
Thanks!
-
Thanks Everett!
Makes sense and the examples from your site were very helpful. We realized that we needed to add G+ and Linked in to our "sameAs" list as well.
-
Hello Heahea,
1. I would agree that you should go with the Superpages option: Name = Name of the Location
2. I would go with Organization Schema Type using JSON-LD script, as outlined here:
https://developers.google.com/structured-data/customize/social-profiles
I wouldn't have two Schema Types on that page. Use Organization and provide the URL using the URL property as defined here:
https://schema.org/Organization
This is how we do it on http://www.GoInflow.com. View source and look for the following code, which is the start of our JSON-LD script:
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should Multi Location Businesses "Local Content Silo" Their Services Pages?
I manage a site for a medical practice that has two locations. We already have a location page for each office location and we have the NAP for both locations in the footer of every page. I'm considering making a change to the structure of the site to help it rank better for individual services at each of the two locations, which I think will help pages rank in their specific locales by having the city name in the URL. However, I'm concerned about diluting the domain authority that gets passed to the pages by moving them deeper in the site's structure. For instance, the services URLs are currently structured like this: www.domain.com/services/teeth-whitening (where the service is offered in each of the two locations) Would it make sense to move to a structure more like www.domain.com/city1name/teeth-whitening www.domain.com/city2name/teeth-whitening Does anyone have insight from dealing with multi-location brands on the best way to go about this?
Local Website Optimization | | formandfunctionagency1 -
How can i optimize my pages for local areas if we are not in that area?
Hi Mozers! So I watched a video about Matt Cutts he talks about creating multiple web pages just for one keywords is an absolutely no go. So I was wondering we serve a clients in NZ Australia and USA, If we target phrase like Psychic Readings California, Psychic Readings San Diego etc (USA) Psychic Readings Melbourne, Psychic Readings Sydney (AU) Psychic Readings Auckland, Psychic Readings Wellington (NZ) What is the best practice or right way to go about structuring my pages to do this without going against googles guidelines. Many thanks
Local Website Optimization | | edward-may1 -
Schema for same location on multiple sites - can this be done?
I'm looking to find more information on location/local schema. Are you able to implement schema for one location on multiple different sites? (i.e. - Multiple brands/websites (same parent company) - the brands share the same location and address). Also, is schema still important for local SEO? Thank you in advance for your help!
Local Website Optimization | | EvolveCreative0 -
Call Tracking, DNI Script & Local SEO
Hi Moz! I've been reading about this a lot more lately - and it doesn't seem like there's exactly a method that Google (or other search engines) would consider to be "best practices". The closest I've come to getting some clarity are these Blumenthals articles - http://blumenthals.com/blog/2013/05/14/a-guide-to-call-tracking-and-local/ & the follow-up piece from CallRail - http://blumenthals.com/blog/2014/11/25/guide-to-using-call-tracking-for-local-search/. Assuming a similar goal of using an existing phone number with a solid foundation in the local search ecosystem, and to create the ability to track how many calls are coming organically (not PPC or other paid platform) to the business directly from the website for an average SMB. For now, let's also assume we're also not interested in screening the calls, or evaluating customer interaction with the staff - I would love to hear from anyone who has implemented the DNI call tracking info for a website. Were there negative effects on Local SEO? Did the value of the information (# of calls/month) outweigh any local search conflicts? If I was deploying this today, it seems like the blueprint for including DNI script, while mitigating risk for losing local search visibility might go something like this: Hire reputable call-tracking service, ensure DNI will match geographic area-code & be "clean" numbers Insert DNI script on key pages on site Maintain original phone number (non-DNI) on footer, within Schema & on Contact page of the site ?? Profit Ok, those last 2 bullet points aren't as important, but I would be curious where other marketers land on this issue, as I think there's not a general consensus at this point. Thanks everyone!
Local Website Optimization | | Etna1 -
Is it okay for my H3 Tag to appear above my H2 Tag on the Web Page
Hello All, I am currently doing my H1 ,H2, H3 Tags on my redesigned website We have the ability to have links to relevant DIY Guides on the bottom of our webpage and these are currently displayed under a heading "DIY Useful Guides" above my on page content which is at the bottom of the page. My H2 Tag will obviously be the title that sits above my On Page Content at the bottom of the Webpage and I was going to do the H3 Tag for my DIY Guides Is it a problem if the H3 tag sits above the H2 Tag on the Page or not ? Or have i got this wrong and I need to move the DIY Guides (links) to below the on page content so the H3 tag sits below the H2 tag? thanks Pete OTmPbbR
Local Website Optimization | | PeteC120 -
Rebranding a Website to a new Domain Name
Hi All, I'm looking to rebrand my current website to a new domain name.
Local Website Optimization | | Mark_Ch
In short the current website has out grown it's potential. The domain name is not memorable nor is it attracting a wider audience.
I will create my new website and 301 redirect the old website to the new, hence pass SEO value. Google Places
Having spoken to Google they tell me that I can simply change the URL in Google Places to the new URL. Articles on my current website
I have a number of rich content articles on my current website, can I simply create my new website and copy & paste these previously written articles? Google+, Twitter, Facebook, etc.
What should I do for accounts associated with the current website? Any other useful information would be much appreciated. Regards Mark0 -
Yoast Local SEO Reviews/Would it work for me?
Hi everyone, I'm looking for some feedback on Yoast Local SEO, and if you think it'd work for our site. www.kempruge.com. Our site is a wordpress site, and there's nothing about it, off the top of my head, that makes me think it wouldn't work, but I've been wrong before. We do use All-In-One SEO, not the Yoast plugin, so I'm not sure if that's compatible.or would cause a problem? (The reason we use All-In-One and not Yoast is because that's what we had when I got here, and I'm worried what would happen if we switched). Also, we have three offices, and I need to be able to do local seo for all three. I know Yoast says it supports multiple offices, but I'd feel more comfortable if someone on here let me know from his/her experience that it did. Anything else you want to add about Yoast Local, I'm all ears! Thanks, Ruben
Local Website Optimization | | KempRugeLawGroup0 -
Single Site For Multiple Locations Or Multiple Sites?
Hi, Sorry if this rambles on. There's a few details that kind of convolute this issue so I'll try and be as clear as possible. The site in question has been online for roughly 5 years. It's established with many local citations, does well in local SERPs (working on organic results currently), and represents a business with 2 locations in the same county. The domain is structured as location1brandname.com. The site was recently upgraded from a 6-10 page static HTML site with loads of duplicate content and poor structure to a nice, clean WordPress layout. Again, Google is cool with it, everything was 301'd properly, and our rankings haven't dropped (some have improved). Here's the tricky part: To properly optimize this site for our second location, I am basically building a second website within the original, but customized for our second location. It will be location1brandname.com/secondcity and the menu will be unique to second-city service pages, unique NAP on footer, etc. I will then update our local citations with this new URL and hopefully we'll start appearing higher in local SERPs for the second-city keywords that our main URL isn't currently optimized for. The issue I have is that our root domain has our first city location in the domain and that this might have some negative effect on ranking for the second URL. Conversely, starting on a brand new domain (secondcitybrandname.com) requires building an entire new site and being brand new. My hunch is that we'll be fine making root.com/secondcity that locations homepage and starting a new domain, while cleaner and compeltely separate from our other location, is too much work for not enough benefit. It seems like if they're the same company/brand, they should be on the same sitee. and we can use the root juice to help. Thoughts?
Local Website Optimization | | kirmeliux0