Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. How to maximize CTR from Google image search?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    How to maximize CTR from Google image search?

    Intermediate & Advanced SEO
    2
    4
    2242
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Gavin.Atkinson
      Gavin.Atkinson last edited by

      I'm getting good, solid growth in my Google SERPs and Google search traffic now, but I do notice that 70% of my high ranking search results are images and the CTR on those is only 3-4%. All my images are illustrative and highly relevant to my travel blog, but I guess that hardly matters unless they get CTR so people see them in context.

      Has anyone seen or done any good research on what makes people click through on Google Image Search results? What are the key factors? How do you optimize for click-through? Is it better to watermark your images or overlay label them to increase likelihood of click-through?

      Thanks, Tony

      FYI the travel blog in question is www.asiantraveltips.com and a relevant Google search where I rank highly is "songkran 2016 phuket".

      1 Reply Last reply Reply Quote 0
      • DirkC
        DirkC last edited by

        It's impossible to know - Google keeps the images cached on their server to increase performance when displaying them in the search results. It's only when people click on the "view image" that they get to your site. These views you could probably check in the server logs.

        Don't try to redirect these images back to the "original" page when called from Image Search. It's something Google disapproves and again could lead to a manual action (check http://www.thesempost.com/google-manual-actions-issued-for-image-mismatch/ and https://support.google.com/webmasters/answer/3394137?hl=en)

        Dirk

        1 Reply Last reply Reply Quote 0
        • Gavin.Atkinson
          Gavin.Atkinson @DirkC last edited by

          Thanks Dirk, that's helpful. I'm not sure why the images are fuzzy on Google Image Search but those ones are rather small (576PX, whereas most of my images on newer posts are 800PX or even 1024PX). I don't know what size images work best for previewing on Google.

          I do get into the image search strip for some search terms. Do you know how to track views of images (as distinct from click through to pages) at all? Is there a script I could be running on my VPS which would track view of images from Google Image Search?

          1 Reply Last reply Reply Quote 0
          • DirkC
            DirkC last edited by

            3/4% is already quite a good rate for image search results. By definition image search is quite visual - and people click on the image they like most. Given that a lot more results are displayed in Image search as long as you are in the first 4/5 rows clickrates will be quite similar.

            One exception - if Google includes a image strip in the normal SERP's you will get click rates of 30/40%.

            Try to rank for different kind of images to cater for each kind of taste. I tried the search query and your site was ranked quite high (1st / 5th position) but compared to the images they were a bit fuzzy/not really sharp.

            Certainly don't put very visible watermarks/overlayers - this will completely erase your images from the results (people don't like to click on them show Google doesn't like to show them)

            Dirk

            Gavin.Atkinson 1 Reply Last reply Reply Quote 2
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • JaredBroussard

              Google Image Search - Is there a way to influence the related icons at the top of the image search results?

              Google recently added related icons at the top of the image search results page. Some of the icons may be unrelated to the search. Are there any best practices to influence what is positioned in the related image icons section?  Thank you.

              Intermediate & Advanced SEO | | JaredBroussard
              1
            • Mat_C

              How do internal search results get indexed by Google?

              Hi all, Most of the URLs that are created by using the internal search function of a website/web shop shouldn't be indexed since they create duplicate content or waste crawl budget. The standard way to go is to 'noindex, follow' these pages or sometimes to use robots.txt to disallow crawling of these pages. The first question I have is how these pages actually would get indexed in the first place if you wouldn't use one of the options above. Crawlers follow links to index a website's pages. If a random visitor comes to your site and uses the search function, this creates a URL. There are no links leading to this URL, it is not in a sitemap, it can't be found through navigating on the website,... so how can search engines index these URLs that were generated by using an internal search function? Second question: let's say somebody embeds a link on his website pointing to a URL from your website that was created by an internal search. Now let's assume you used robots.txt to make sure these URLs weren't indexed. This means Google won't even crawl those pages. Is it possible then that the link that was used on another website will show an empty page after a while, since Google doesn't even crawl this page? Thanks for your thoughts guys.

              Intermediate & Advanced SEO | | Mat_C
              0
            • SolveWebMedia

              My site shows 503 error to Google bot, but can see the site fine. Not indexing in Google. Help

              Hi, This site is not indexed on Google at all. http://www.thethreehorseshoespub.co.uk Looking into it, it seems to be giving a 503 error to the google bot. I can see the site I have checked source code Checked robots Did have a sitemap param. but removed it for testing GWMT is showing 'unreachable' if I submit a site map or fetch Any ideas on how to remove this error? Many thanks in advance

              Intermediate & Advanced SEO | | SolveWebMedia
              0
            • ChrisHolgate

              Is it worth creating an Image Sitemap?

              We've just installed the server side script 'XML Sitemaps' on our eCommerce site. The script gives us the option of (easily) creating an image sitemap but I'm debating whether there is any reason for us to do so. We sell printer cartridges and so all the images will be pretty dry (brand name printer cartridge in front of a box being a favourite). I can't see any potential customers to search for an image as a route in to the site and Google appears to be picking up our images on it's own accord so wonder if we'll just be crawling the site and submitting this information for no real reason. From a quality perspective would Google give us any kind of kudos for providing an Image Sitemap? Would it potentially increase their crawl frequency or, indeed, reduce the load on our servers as they wouldn't have to crawl for all the images themselves?
              I can't stress how little of a hardship it will be to create one of these automatically daily but am wondering if, like Meta Keywords, there is any benefit to doing so?

              Intermediate & Advanced SEO | | ChrisHolgate
              1
            • superofelia

              How to get google to categorize a website in search results?

              Hello everyone and thanks in advance for your time. I have a good understanding about SEO, backlinks etc but nowhere near to professional! A good friend of mine has an online store made with opencart e commerce platform he would like to have have category view when his company name is searched on google. Does anyone has any idea how can this be achieved?

              Intermediate & Advanced SEO | | superofelia
              0
            • lbohen

              How to See Image Metadata?

              We sell 1000s of audiobooks and get our cover images and descriptions from the publisher’s sites. When I download a cover image such as this one (http://www.audiobooksonline.com/media/Alex-Cross-Run-James-Patterson.jpg)
              I always rename and re-size it before installing at our Web store. Would this process result in any publisher’s metadata in the image we use at our Web store and/or anything else Google would not like?
              Is there an online utility that would allow me to see metadata in our images?

              Intermediate & Advanced SEO | | lbohen
              0
            • Mattcarter08

              Why is Google Displaying this image in the search results?

              Hi i'm looking at advice on how to remove or change a particular image Google is displaying in the search results. I have attached a screenshot. From the first look of it, i assumed the image would be related and be on the dealers Google+ Local Page: https://plus.google.com/118099386834104087122/about?hl=en But there are no photos. The image seems to be coming from the website. Is there a way to stop Google from displaying this image or making them display a totally different image. Thanks, Chris XzfsnUy.png

              Intermediate & Advanced SEO | | Mattcarter08
              0
            • Endora

              Why am I not ranking in Google, but I am in Yahoo and Bing?

              The website in question is: www.stbarthexclusives.com Our keywords are currently ranking for both Bing and Yahoo, but we're not appearing anywhere on Google. The website is being crawled successfully, but we still don't have any results. I hoping somebody can point me in the general right direction to fix/correct this problem. Additionally, there's a decent amount of "rel=canonical tags" on the website. If that helps your evaluation. Any advice would be greatly appreciated

              Intermediate & Advanced SEO | | Endora
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.