The Infernal Google Hotel Finder
-
Good Morning Mozzers,
I currently have a client who is trying to place ads on Google Hotel Finder. I've recently conducted a great deal of research on this topic, but I'm still struggling to find anything definitive in terms of creating ads for the property I represent.
Likewise, I've noticed that my client's property is ranking very poorly for a number of keyword terms when you click "more places" on the search results page.
In short, I need to achieve two items (AND FAST...):
- being able to create ads for the property on Google Hotel Finder, and
- figuring out how to get the property to rank more highly in the "more places" section of the search results page.
Quite frankly, we are willing to do any and all things necessary at this point to expedite the process. Any and all insight/recommendations would be great!
Thank you all so much for reading, I look forward to hearing your comments!
-
Thank you very much for your help, Miriam!
-
Hey J.P.I hope you'll get lots of community feedback on this one. I don't have any hands-on experience with the business side of Hotel Finder, but here are some suggestions:
-
Read this: http://adwords.blogspot.com/2015/09/google-hotel-ads-makes-it-easier-for.html
-
And this: http://insideout.com/blog/2015/08/30/google-hotel-finder-changes-bed-breakfast-inns/
-
And if you are willing to 'do anything,' consider talking to these folks: http://acorn-is.com/. They are known in the Local industry for specializing in the hospitality arena, and though I don't have any personal experience with them, I have heard good things about their work and expertise from numerous sources. The name I associate with that business is Lisa Kolb, and she's the one I'd be talking to in your situation.
Hope this helps!
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keywords not ranking at google.COM, only at google.com.br
I have a website registered with .com.br. And I have noticed that some (not all of them, some are ranking the same way at both "Googles") of its keywords are ranking only when I search at google.com.br, but if I search the same term at google.COM, those pages aren't ranking. What could I do to rank not just at google.com.br, but also at google.com. My chrome, for example, redirects searches automatically for google.com. If this happens with a large number of people, the impact in my website's visits would be very harmful. Please, help me.
Local SEO | | Ricardocpereira0 -
Location based IP Redirect cuasing Google Search Issue
Hi there, My client has a .com.au site (www.example.com.au) for Australian visitors and a .com site for US visitors (www.example.shopify.com). The .com.au site has a lot of content while the .com site has little content, due to only recently starting business in the US and due to seasonal offerings. The client does not want US visitors to see the .com.au site. Se we set up an IP redirect, so users with a US IP address are directed to the .com site. This negatively and significantly effected our Google organic search rankings on https://www.google.com.au My question is what is best practice solution in this situation? thanks
Local SEO | | Paul170 -
Google cache is showing the wrong URL with CCTLD's
Hi Folks, At Lightspeed we decided to setup local websites with CCtld's. Momentarily we have issues with the Google cache. I'm not sure what's going wrong. For example if I check the Google cache of www.lightspeedhq.be in the Belgium Google it refers to www.lightspeedhq.nl. See link: https://webcache.googleusercontent.com/search?q=cache:fm0XIZ8sEe8J:https://www.lightspeedhq.be/+&cd=2&hl=nl&ct=clnk&gl=be We have the same problem for our www.lightspeedhq.co.uk website, which is referring to www.lightspeedhq.com: https://webcache.googleusercontent.com/search?q=cache:OXdAIIFa7AYJ:https://www.lightspeedhq.co.uk/+&cd=1&hl=en&ct=clnk&gl=uk Does Google sees it as duplicate content? Or don't we have to use 'Alternative Hreflang'? A week ago we changed our canonical links which were actually randomly referring from .be > .nl and .co.uk to .com. What can we do now to make sure all is properly indexed? Best, Ruud
Local SEO | | Ruudst0 -
Google Business Details on the SERP
Good morning, We've recently launched Pea Soup Digital, a new UK-based digital agency. However, when you search 'pea soup digital' in Google, the business info doesn't appear on the right-hand-side of the SERP. But when you search 'peasoup digital' it appears? Our Google+ and business account have the name registered as separate words - Pea Soup Digital - so why is Google doing this? It's not the end of the world, but slightly annoying. Is there anything we can do? There's also an issue of our privacy policy page ranking above the home page. I know it's early days (1 week), so Google might be sorting itself out, but I guess we could add this page to the robots.txt file? Cheers, Lewis
Local SEO | | PeaSoupDigital0 -
Showing a preferred Google location in branded search for a multi-location business?
Background: A business has 5 brick and mortar locations, in 5 different states, with 5 separate Google+ profiles. The corporate headquarters are in Michigan. The Michigan Google+ Local profile is the one that should be most closely associated with the brand. Problem: We want the Michigan Google + Local page to show up for branded searches nationwide: right now, it only shows up on geolocated searches in Michigan. Of course, it totally makes sense that the other 4 Google+ local pages will appear for users searching with IP locations (or logged in locations) near those states. But for other states - is there a way to help Google understand or give preference to the main corporate location? What we're trying to prevent is someone in New York City searching for "company name", and then seeing a lesser location appear in SERPs associated with the brand, instead of our favored Michican location. Ideas so far: Continue to enhance out the Michigan location's Google+ page (check categories, photos, description, share content frequently, expand circles, get reviews, yada yada yada - we've already done much of this). _Maybe give this page more attention and content than other locations if we have to? _ Build links into Michigan Google+ page? Ensure general citations are up to date - use localeze/moz local etc. Website - We have a page for each location. While Michigan is featured, we also do promote our other offices as well - all kinda promoted equally on site in terms of metadata, content, etc. Any other brainstorming advice or out-of-the-box (oh no, did I just say "out-of-the-box"?) ideas to help Google associate the Michigan location as our "primary" one we want shown on more generic branded searches, even though of course the other 4 are impt too? Tricky...
Local SEO | | mirabile0 -
Google My Business Locations Query- Do I need unqiue Picture File Names for every location
Hello All, I am just in the process of updating all my google business locations for each of my depots. I have been uploading photos but I am wondering if the file names of the photo's need to be unique for every location ? I know I need to describe the picture in the filename so it's good use of keywords but I am wondering if google will see it as spaming if I upload the same product pictures etc to ever google business location ? thanks Pete
Local SEO | | PeteC120 -
Google+ for Business Links Section - Not Available
I haven't found any documentation on this - curious if anyone's noticed that Google+ Local Listings (i.e. brick-n-mortar shops) don't have access to a Links section like a "brand" page might? Seems strange not to let them link out to their social media assets while Coke and Ford have that privilege. I wonder why? Thanks!
Local SEO | | PerfectPitchConcepts0 -
How many websites in Google Serps
Let say you are an electrician. You have a website in Google Serps After much deliberation you realise that the current domain name is giving the wrong signals to your potential customers. So you decide to rebrand to a new domain name. The new domain will have fresh content (no duplication). Question
Local SEO | | Mark_Ch
Can you have both instances live in Google Serps and eventually retire the current website via a 301 redirect to the new domain. Thanks Mark0