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  4. Schema for Banks and SEO

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Schema for Banks and SEO

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  • Netsociety
    Netsociety last edited by Jan 28, 2016, 7:18 AM

    I'm researching Schema opportunities for a bank, but besides the shema markup available today (like bankorcreditunion) and developments with FIBO, I can find no answer as to the effect of tagging interest rates and such in terms of SERP/CTR performance or visibility. Does anyone have a case study to share or some insight on the matter?

    1 Reply Last reply Reply Quote 0
    • PatrickDelehanty
      PatrickDelehanty @Netsociety last edited by Jan 29, 2016, 12:23 PM Jan 29, 2016, 12:23 PM

      Hi there

      Here are a couple of great links:
      2015 Local Search Ranking Factors
      How to Perform the Ultimate Local SEO Audit

      Both of those will help you immensely. I would definitely markup branches and also take a look at Moz Local's bulk upload that will help you load all of your branch addresses to local listing aggregators. From there, you can manage your listings and update/remove them as needed.

      I would review the above links and start focusing on your local SEO efforts. But I would still markup as much as you can that's relevant to the business and searches that are happening around it's industry/area.

      Hope this helps! Good luck!

      1 Reply Last reply Reply Quote 1
      • Netsociety
        Netsociety @PatrickDelehanty last edited by Jan 29, 2016, 6:08 AM Jan 29, 2016, 6:08 AM

        Thanks, that was my sentiment all along. Unfortunately my client asks for quick wins. With no clear data in the banking sector to show a difference with/without markup, I can't really make a compelling case. One area where there might be a quick win is in marking up all their branches addresses. For some local searches they rank pretty badly (like >10) and don't show up in the first three local results, do you think that could make a difference in google local snippets? If you have some more links for case srudies I would greatly appreciate them!

        PatrickDelehanty 1 Reply Last reply Jan 29, 2016, 12:23 PM Reply Quote 0
        • PatrickDelehanty
          PatrickDelehanty last edited by Jan 28, 2016, 3:04 PM Jan 28, 2016, 3:04 PM

          Hi there

          I'd take a look at this resource. There is some markup for interest rate examples there that I would check out. Remember that the benefit of Schema implementation helps search engines understand the content that lives on your website and return better results. They also reward sites that utilize Schema. If anything, more markup is better because it shows you're putting in the effort and when searches/rich & table snippets begin to appear for interest rates, you'll be one of the first to start appearing. I'd do it and reap the benefits!

          Hope this helps! Good luck!

          Netsociety 1 Reply Last reply Jan 29, 2016, 6:08 AM Reply Quote 2
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