Franchise-Like Duplicate Sites
-
I know that ideally businesses that operate as franchises should have 1 site with separate location pages. However, I have a slightly different issue.
Each location is owned by a different parent company, and named accordingly. For example, there is "Location by XYZ Company" and "Location by ABC Company." In addition, each location, while carrying similar products, does not carry the same exact products and brands.
So my question is how would you go about writing the content for each of these sites, keeping the same tone but avoiding duplicate content?
-
When it comes to duplicate content, Google typically compares one web page versus another web page. So, if the site does have a different company name (franchise name) and carries a different set of products or a some similar products, then it sounds as if the pages on the site won't be considered duplicates. They may be similar, but not necessarily duplicates. It would be best to make sure that each site doesn't use the same exact web design template, as well.
You can run the site through Copyscape.com and Siteliner.com to identify duplicate content issues with the sites. Most good writers will be able to write the content in a way that talks about the same products or services but doesn't include the same text as other sites.
-
As Donald says you can rewrite content for each location and give it a location specific flavor.
One thing I would also recommend when working on something like this is spend the time trying to get some user generated content such a reviews and testimonials. This will give it a more unique local feel.
If each location has similar products but not exactly the same could you slightly vary product focus and weight of content accordingly.
I don't know you setup or budget but you could even look to get different writers for different locations. You may even look to get different business owners/franchise managers to have input on the content for their site. In some situations you may even have some keen to write some content that you can proof/edit.
Hope this helps
-
Avoiding duplicate content is easy, do not copy the content written for one site and paste to another site. The key here will be creativity. Writing uniquely different content that is specific to each location is a challenge but it will pay off in the long run.
Say the service is doggy day care, the content can be uniquely different from each location while promoting the services located at each location. Just write it differently. Use terms common to each location while being specific to services. Maybe one service in the scenario is outside playtime. One location may have a Nancy who runs the dogs out side and has unique qualifications then Bob who does the same thing at another location. Same service different content.
Is the site an online store that sells products online?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Content Duplication Issue On Content Publishing Site
I am running Free Article Posting site but I discover people are posting their content which already has been published on different sites before. What should i need to do in order to save my site from Google penalty.3 waiting for your kind help in this regard Thanks in advance
Content Development | | Mustansar0 -
Blog Content if Google has stated it doesn't like your blog?
Hi guys, In the new 'mobile usability' tab in Webmaster Tools, Google has stated that our blog isn't offering a good experience for users. Something we already knew and I want to change, but I can't get the budget approved to complete the work. I was just wondering if you think Google isn't going to hold my content very high as a result. I want to produce more content on our blog around our valuable keywords in hope to improve our rankings, but if Google isn't holding our site in high regard I'm thinking there may not be much point in it. Any thoughts would be appreciated. Thanks Brian
Content Development | | brianmadden0 -
Will having duplicate content on four websites cause a problem?
A client of ours has four websites for different shops they run in the surrounding area. Each website has original content as well as duplicate content. This is for things like product advice which needs to be the same Will having duplicate content on these four websites cause a problem? How can it be mitigated? We can't refer the visitor to another website to get the product information as this will break the user experience, and of course shopping cart sessions will not pass on.
Content Development | | Rebecca.Holloway0 -
Duplicates from weird domains
My sit is http://www.webdesign.org/, but the other day I found these sites that have duplicates of my original site: <a>http://wordpresswww.webdesign.org/</a><a>http://fdsfsdswww.webdesign.org/</a><a>http://gfdgdfgdfgwordpresswww.webdesign.org/</a><a>http://w54354353w.webdesign.org/</a>http://wojhkhjkhw.webdesign.org/What really freaks me out is that the content on those sites is 100% up to date. Same as on http://www.webdesign.org/. Now here's my question. 1. Since my site http://www.webdesign.org/ is the root domain, I take it that I can somehow disable those sites (subdomains) from my domain 'admin panel' or what not?2. If you can use those subdomains even if you don't own the root domain (http://www.webdesign.org/), it looks that some negative SEO has been done to my site?Which of my assumptions are right? Please help me to figure that out.
Content Development | | VinceWicks0 -
Modifying Content to Avoid Duplicate Content Issues
We are planning to leverage specific posts from a US-based blog for our own Canadian blog (with permission, of course) but are aware that this can cause duplicate content issues. We're willing to re-write as much or as little as we must from the initial blog posts to avoid duplicate content issues but I have no idea just how much we will need to re-write. Is there some guideline for this (e.g., 25% of content must be re-written)? I've been unable to find anything. Thank you in advance!
Content Development | | QueenSt0 -
Does a directory running on a subdomain help or hurt SEO on the main site?
I have a blog, with a directory on the subdomain: directory.fbforbusinessmarketing.com. Is that smart for SEO, as it gives the overall domain more traffic? Or bad for SEO because of the different topics and all those outbound links? I'd appreciate opinions. Thanks.
Content Development | | PegCorwin0 -
How to organize content for ecommerce site
Hello, We've decided to create 24 articles of content for our ecommerce site, everything from an FAQ to history of the products to 10 articles on the top 10 products. Really useful to the user. How do you suggest that we make our content visible to the users? We could put a nice button on our right banner that says "Extensive Help Session" or we could put a banner on our home page or we could make it a tab at the top of the screen. We could additionally make a well organized footer with links to the articles. Or we could do all of those but that might be overkill. What do you suggest?
Content Development | | BobGW0 -
On-Site Blog or Blog Service for Best SEO Results
I had a blog associated with my site, then I had to merge two Google accounts and to make a long story short, my old Blogger page won't transfer to the new account. So, I'm starting fresh. My Question: Would I benefit most from an on-site subdomain blog, adding content to my site on a weekly/monthly basis, or an off-site blog such as Blogger, linking back to pages and resources on my site? Then, any other juicy tips would be great. Honestly, I won't expect a large subscription base. There will be a natural draw for some trade associates, and I'll be linking and promoting them as well. Thanks for any input. I'm new to the community, and SEO, but really impressed with this community.
Content Development | | honestabejosh0