Do you build tools meant to be shared on Facebook?
-
I have some neat ideas for calculators and fun tools that I'll implement on one of my sites from time to time. I'm not convinced that I am getting the most SEO value out of them however, and would love to discuss what others do.
Let's say I create a calculator that let's someone "cartoon themselves" (fictitious example). So, I'd create the tool and then I would put a button in a prominent place on the page to encourage people to share to FB. I configure my page so that the title and meta description are enticing for others who would see the story in their friend's news feed, so something like:
I just cartooned myself on example.com!
Upload a photo and see what you look like as a cartoon! You won't believe the results!
So, this gets me some traffic, but nothing has gone super viral yet. I have a few pages like this that have garnered a few links, but not nearly as many as I would like.
I promote the page on digg and other sites as well but this brings very poor returns.
When you make a tool like this, do you do a lot of promotion? Have any tips for me?
(btw...it's possible that my tools are just not as "shareable" as I think!)
-
While the topic is hot in the news, that is the time to submit to reddit, slashdot, digg, etc...
Your idea of commenting on newspaper sites is a good one... pick the highest traffic ones.
===========
Do this with all of your content... watch the news carefully... swiftly draw the proper sword at the proper time.
Its your sword.
-
Awww...the poor deer.
So, here's the question. When something happens in the news that relates to a piece of your linkbait, how do you ATTACK? Commenting on newspaper blogs? Submitting to digg, etc. ?
And here's another question...how exactly does the alligator yield a sword?
-
Attack like an alligator. He lays on the bank of the river with just his eyes and nostrils sticking out of the water (think about the shape of their head.. eyes and nostrils stand up in positive relief When the wild deer approaches alligator waits patiently until the deer kneels to drink and then.... swiftly... the gator lunges.
For your tools... or for any linkbait.... publish it on your site and sit patiently... wait until something related to your topic happens in the news... then promote with great aggression... just like the alligator.
Do this with all of your content... watch the news carefully... swiftly draw the proper sword at the proper time.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there a Bug or other problem with Facebook Page 'invite friends' feature ?
Hi Im trying to use the invite friends feature on Facebook pages to send a page invite to some email contacts, as per #3 in this SME recent post of FB tips: http://www.socialmediaexaminer.com/five-lesser-known-facebook-page-features-for-marketers However whenever i click the 'invite friends' option the dialogue box swirls for a bit then disapears and nothing whatsoever happens, not just not being able to see invite email options but nothing at all happens, the loading box just disapears. Does anyone know if this is a current know issue bug or other way of doing this so it works ? (I have tried on 3 different pages) Many Thanks Dan
Social Media | | Dan-Lawrence0 -
Do you need legal rights to pictures in Facebook posts
When I add an image to a Facebook post (for a FanPage) does it need to be something I own or have credited, or can I use whatever images I like? Is this something that is at all monitored? Thanks!
Social Media | | theLotter0 -
What to Post on Facebook for maximum traffic/likes
Hello, I am just now starting on my facebook page for my personal development coaching website. Here it is: http://www.facebook.com/pages/Bob-Weikel-Associates/217292791620485 I have to be careful not to spam my collegues and friends with like requests. How do I get started gaining relevant traffic and likes?
Social Media | | BobGW0 -
Facebook Likes not counted
So many of my clients are (very) small businesses and have added a like button to their website home pages that actually has the person liking their Facebook page rather than the website. Without debating the pros and cons of this approach, it would seem that Facebook has changed it so that if someone clicks a like button that is for a page they have not actually visited the like does not show up in the like count for that page? Is that correct?
Social Media | | farlandlee0 -
Facebook Places & Business Pages - Any way to consolidate
Hello, I've read multiple posts on this, and the new timeline layout rolling out for business pages..but I haven't seen an update to this issue. My company has a retail store and an online store. Because of this, we had to create a places page and a regular business page. When people "check-in" via Facebook, the check-in goes to the places page. But our main marketing efforts and large fan base are at the business page. Facebook used to allow you to combine these. In a perfect world, all would live on one business page. Has anyone heard an update on this feature? Thanks either way.
Social Media | | Blenny0 -
Facebook Like Quick Question
What is best practice for the Facebook like button, when a user clicks on like on your webpage should this go to your facebook page our should it contain your website url? The reason being is that on my homepage it shows as 5 likes but when going to my facebook page it is only showing 1 like? So where are the other 4 likes going? Any ideas on what is going wrong or what I have set up wrong? The like box is on http://www.cheapfindergames.com/xbox360 My Facebook page is http://www.facebook.com/pages/Cheapfinder/129888913795351
Social Media | | ocelot0 -
Best practices to add Facebook comments to wordpress blog?
Our website (noahsdad.com) has a very large and active Facebook group (http://facebook.com/noahsdadcom). Often there are more comments on the Facebook posting of a link, than on the blog post itself. I try to get people go and leave comments on the blog, but they don't get it. So I'd like to try to find a way to get Facebook comments to transfer to our site. I"m not sure the best way to do this....either via a plug in, or via these instructions https://developers.facebook.com/attachment/Comments_Best_Practices_FINAL.pdf/ I'd just like to get it going..and not mess up the comment's I have now. (Also not everyone has Facebook, so I'd like them to still be able to comment the 'old' way (name/email). Hoping someone can help point me in the right direction with this. Thanks.
Social Media | | NoahsDad0 -
Facebook Page vs. regular website
Thought experiment... All other things being equal (content, inbound links, etc), which will rank better: a Facebook Page or a regular website? Why?
Social Media | | fideaux640