Facebook Page vs. regular website
-
Thought experiment... All other things being equal (content, inbound links, etc), which will rank better: a Facebook Page or a regular website? Why?
-
And here's the experiment: http://www.seomoz.org/q/experiment-facebook-page-vs-branded-domain
-
Sounds like the start of a great YOUmoz post!
-
Obviously the domain name will rank better if everything is equal as it will have better authority. I totally agree with Rand's view and came across similar question last week. The user asked whether he should host his site on a domain or a Facebook page.
-
Sounds like my next test. Exact match brand domain (no great links, indexed) VS linked up and shared FB page.
Now back to my Tai Mai
-
It really depends on the situation. If you've got a Facebook page that can get an extremely high number of likes/shares, but the webpage/domain version of that same page couldn't earn similar quantities of links/social mentions, it's possible the Facebook page would outperform. That said, due to the limitations and restrictions of the Facebook platform, and because it's a property someone else owns and controls (Facebook), I'd never go that route by default unless I knew it was a very specific, short term campaign.
-
Your own domain will naturally rank better for branded search.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Facebook content to share?
What is the best kinds of things to share on Facebook pages? I read conflicting results on the matter. In my experience memes and funny pictures get the best results. Next is creative art or user generated things. Videos and links to my site, even when they are funny or high quality pieces, get almost no interaction. Videos will basically get ignored and sent out to very few people.
Social Media | | Atomicx0 -
Setting up Google + Business Pages for Multiple Clients
I am looking at setting up several of my clients with Google Plus pages for their businesses. What's the best practice for doing this? Should I have a separate Google Account for each and set up the Business Page under that account? Are you allowed to have multiple Google Accounts manage a single Business Page - i.e., can I turn it over to the business without having to relinquish my control or give them access to the account I made? Any good tutorials on getting started with this? Thanks! Tom
Social Media | | TomBristol0 -
Should OG tags be used on a websites homepage?
My current shopping cart uses OG tags on about 1/2 of all pages, it puts them on product pages and that about it. Would it be beneficial to have these tags on all pages? Thanks for your time.
Social Media | | ibcdan0 -
Website Competiton - sharing the entry on social media
Hey guys, I was wondering if any of you could help me with this. Basically one of our clients will host a competition on their website soon. Once a visitor completed the entry form I would like to have social media buttons on that page that automatically place text into your social media account if you chose to "share" or "tweet" your entry. For example it could automatically place "I have just entered to win .... You should try it out as well!" into the twitter or Facebook posting field. I have tried looking around, but honestly I am not sure what the look for. How could this be achieved or what it is called? Thank you
Social Media | | Michael-Goode0 -
Best Practices for apps.facebook.com pages
A client of ours has experienced a large drop in traffic (per GA) from apps.facebook.com referral source in the last 30 days. After a lot of searching, its apparent that there is not a lot of chatter on this topic. So this is a twofold topic..... 1. has anyone observed a drop in apps.facebook.com referrals lately as well? 2. does anyone have any best practices learning on optimizing these pages? Facebook guidance and content in general on the topic is virtually not existent. Google is still clearly indexing the url structure so its visible in search at least. https://www.google.com/#hl=en&sclient=psy-ab&q=%22apps.facebook.com
Social Media | | SWKurt0 -
Best option for Facebook Page/Usernames?
Hey guys My first post here! currently trialling seomoz and impressed so far 🙂 My question relates to a choice of Facebook page/username for a client whose preference is to refer to their online business name by the domain name, where this business name includes his two most important keywords. So as an example: firstsecondthird.co.uk Now in terms of seo that's fine as search engines factor in keywords in the domain name, and even referring to domain name in website copy does not seem to pose too many issues. However on Facebook I've noticed that if we go with page name of: FirstSecondThird (obsiously we can't add .co.uk - I've used camel case for readability) then when using the facebook search the page does NOT get listed for any of the keywords as it appears it only matches on whole strings. So I'm going to recommend that he changes Faceook page name to First Second Third (with spaces) even though client does not really like this option. Do you guys think that makes sense? Also if I do make that change should I also go with fixed Username of First-Second-Third i.e. with hyphens or stick with one long string i.e. FirstSecondThird, which matches the domain name? Any advice appreciated. PS hope this is under right topic- several others seemed applicable Thanks
Social Media | | redactuk0 -
Anyway to have a 'like' button for main page?
I have a Facebook like button on each of my individual posts and a box on my home page where people can 'like' my Facebook fan page..but is there any way to have a Facebook 'like' button on my home page so people can actually like the home page?
Social Media | | NoahsDad0 -
Facebook page vs Facebook place
Forgive this question, but I've always wondered is there a difference between a Facebook Page and Facebook Place page? What if a business has both? Thanks
Social Media | | christinarule0