Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Which top 5 questions to ask for a first meeting?
-
Hi Mozzers,
I have a question: which top 5 questions to ask for a first meeting with a "future" customer to avoid bad surprises?
Thank you for your help.
Regards,
Jonathan -
Thank you for your help and your precious tips. Everything was very helpful with other points of view.
Kind regards,
Jonathan
-
By definition, your prospect won't know about SEO, Google penalties, backlinks, nofollow, canonical, etc.
The five questions should be:
1. How much revenue do you get from online visits/sales?
2. What increase in revenues would you expect from improving your website's visibility?
3. Are you OK with long term visibility investments or do you want quick results?
4. Do you have partners or customers who would be happy to speak about you?
5. What's the percentage of revenue you want to allocate to Online Marketing?
Between those 5 questions, you shut up and listen while taking notes carefully then you'll come back for the 2nd meeting with a tailor-made offer.
-
Ria gave a great URL to read there, but unless I missed them, it's missing a few points, like:
- Do you feel you have been hit by any penalties? Show stats and dates of concern.
- Do you have a monthly budget you are trying to work to?
There are a lot more that I would ask, but these are ones I couldn't miss.
-Andy
-
Miriam Ellis recently wrote a blog post about this on Moz, which I would definitely recommend checking out:
https://moz.com/blog/local-seo-client-discovery-questionnaire
Within it, she provides quite an awesome template or "Client Discovery Questionnaire" of questions that she recommends sending to new clients to get a better understanding of the client's history including other consultants that they have worked or are working with. This is available to download as a Google Doc too! It's a great resource.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I buy an expired domain that has already been redirected to some other website? Can I use it or redirect it to my own site if I purchase it?
I was going to purchase an expired domain but then I came to know that it has been redirected to some other website. I have two questions: Can I build a website around this domain if I purchase it? and will the Domain Authority remains the same ? Can I redirect it to my own site? and will all the Link Juice flow to my site?
Industry News | Oct 7, 2019, 5:08 AM | Kamranktk0 -
Confused About Potential Spammy Inbound Link
I unsure how my page got backlinked on this "passive DNS" website: http://pdns.daloo.de/search.php?alike=0&q=66.96.162.137 This looks to be my only inbound link, so I am worried this is negatively affecting my site ranking. Is this 56% spam score link negatively affecting my website? If so, any suggestions? Any feedback or insight would be greatly appreciated as I am very ignorant to what this person's webpage is about and why my page was linked.. Sincerely, Hayden My website: https://cashflo.org/
Industry News | Jun 14, 2024, 11:13 AM | CashFlo_Trading2 -
Yelp (recrawl Google/Bing)
If Google and Bing show an older version of a site's Yelp rating in the search results, what options are there to help ensure Google and Bing recrawl the Yelp page? Additionally, it appears third-party sites such as MapQuest show Yelp ratings and appear in Google search results; is it possible to request MapQuest to recrawl Yelp and then ask Google to recrawl MapQuest? Any advice would be much appreciated!
Industry News | Oct 31, 2018, 5:08 PM | Mack_1 -
Does anyone have experience with Simplilearn?
I want to hear the opinion of other Marketers My main goal is found a place where I can get an integral knowledge, not just SEO or PPC or whatever. Simplilearn offers a Master Program called "Digital Marketing Specialist"
Industry News | Jul 31, 2020, 9:16 AM | Roman-Delcarmen
Which cover this areas Advanced Web Analytics
- Advanced Search Engine Optimization (SEO)
- Advanced Pay Per Click (PPC)
- Advanced Social Media But also they have available other related topics such as Email Marketing Conversion Rate Optimization I know there are some ones that are mandatory and FREE
and for me this are not a big deal, because all the documentation
is available for everyone Google Analytics > Data Analytics
Facebook Blue Print > Data Analytics
Google Adwords > PPC
Bing > PPC I will make the certifciation
But Im looking for something with better level
Such as "Integreted Marketing Campaign"1 -
Spanish equivalent of MOZ? need help with understanding Google.es
I try to keep up to date with everything SEO to ensure my sites rank well.. marblerenovation.com & Trailersafe.co.uk I now have a spanish site that I am having trouble ranking well for clima2000egara.es I have recently found out (by asking our lovely moz community) that googles algorithms are not rolled our world wide. SO I have no idea where I am at with Google.es. Does anyone know how I can find out at what stage google.es is at? and what the last update was? and whether there is an equilalent community like Moz for Spain? I am fluent spanish so the language won't be a problem.. Thanks in advance for all your help
Industry News | Feb 7, 2021, 4:32 PM | david.smith.segarra0 -
Picking a degree that will benefit SEO/IM career
I really had no idea where to place this question as there seemed to be no 'suitable' place. I do though feel that it is a viable question and would appreciate any responses that I receive. Essentially, I'm currently working full time doing digital marketing covering most general aspects as it is in-house and primarily local venturing to maybe 50-70 miles in the region of the local area. I'm doing SEO, PPC, Social Media etc. I'm certified in networking (I studied in Australia) and have my UK GCSEs along with a variety of other general certifications e.g. business. The college in the area where I work is offering a NVQ in digital marketing and social media so although I'm self taught I'm currently doing this once a month purely for the paper to recognize that I know what I'm doing. Anyway, getting to the point. I have the opportunity to pursue a degree long term with my employer. I've always had an interest in actually learning to code in a web development language (I can cope at the moment with PHP and do what I need to do) and I've also had an interest in developing iPhone apps etc. What degree would you recommend in aiding a career in SEO and Digital/Internet marketing in general?. To me it seems to boil down to either a marketing degree or a web development degree. Thank you in advance, I would love to hear your own experience and what you have a degree in. Thanks, Luke Hutchinson.
Industry News | Jul 28, 2017, 3:32 PM | LukeHutchinson0 -
What is your Biggest SEO selling point to prospective clients?
Typically, our SEO questions are around "how to's" and etc. So, to change it up I will ask a business question: What is your biggest selling point when presenting your SEO services to a new client? In a spirit of transparency, I will tell you mine ahead of time. With PPC, TV, Radio, and Print at some point in time that ad comes to an end. When it ends, that is it. There is no residual from that advertisement - or very minimal at best. With SEO, once you are ranked well and well optimized you continue to get clients for a much longer period of time. With clients who TV and print, this rings especially true and is easily provable. I can't wait to hear yours.
Industry News | Feb 24, 2024, 3:33 PM | RobertFisher4 -
Mechanical Turk for product re writing ? Ecommerce question.
We work with ecommerce clients specifically and many of them get duplicated content from their manufacturers. I've heard of people using the turk to outsource product re writing and am wondering if anyone here has had success? Do you just get all the product descriptions re written and delivered in a CSV for uploading or have any of you developed a more automated approach? How is the content quality been? Thanks much!
Industry News | Apr 25, 2011, 6:28 PM | iAnalyst.com0