undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. Community
  3. Industry News
  4. Which top 5 questions to ask for a first meeting?

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Which top 5 questions to ask for a first meeting?

Industry News
4
5
1.9k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • JonathanLeplang
    JonathanLeplang last edited by Jun 7, 2016, 9:34 AM

    Hi Mozzers,

    I have a question: which top 5 questions to ask for a first meeting with a "future" customer to avoid bad surprises?

    Thank you for your help.

    Regards,
    Jonathan

    1 Reply Last reply Reply Quote 0
    • JonathanLeplang
      JonathanLeplang last edited by Jun 9, 2016, 9:18 AM Jun 9, 2016, 9:18 AM

      Thank you for your help and your precious tips. Everything was very helpful with other points of view.

      Kind regards,

      Jonathan

      1 Reply Last reply Reply Quote 0
      • StephanPire
        StephanPire last edited by Jun 9, 2016, 9:17 AM Jun 9, 2016, 7:43 AM

        By definition, your prospect won't know about SEO, Google penalties, backlinks, nofollow, canonical, etc.

        The five questions should be:

        1. How much revenue do you get from online visits/sales?

        2. What increase in revenues would you expect from improving your website's visibility?

        3. Are you OK with long term visibility investments or do you want quick results?

        4. Do you have partners or customers who would be happy to speak about you?

        5. What's the percentage of revenue you want to allocate to Online Marketing?

        Between those 5 questions, you shut up and listen while taking notes carefully then you'll come back for the 2nd meeting with a tailor-made offer.

        1 Reply Last reply Reply Quote 1
        • Andy.Drinkwater
          Andy.Drinkwater last edited by Jun 7, 2016, 10:18 AM Jun 7, 2016, 10:17 AM

          Ria gave a great URL to read there, but unless I missed them, it's missing a few points, like:

          • Do you feel you have been hit by any penalties? Show stats and dates of concern.
          • Do you have a monthly budget you are trying to work to?

          There are a lot more that I would ask, but these are ones I couldn't miss.

          -Andy

          1 Reply Last reply Reply Quote 1
          • Ria_
            Ria_ last edited by Jun 7, 2016, 9:43 AM Jun 7, 2016, 9:43 AM

            Miriam Ellis recently wrote a blog post about this on Moz, which I would definitely recommend checking out:

            https://moz.com/blog/local-seo-client-discovery-questionnaire

            Within it, she provides quite an awesome template or "Client Discovery Questionnaire" of questions that she recommends sending to new clients to get a better understanding of the client's history including other consultants that they have worked or are working with. This is available to download as a Google Doc too! It's a great resource.

            1 Reply Last reply Reply Quote 4
            • 1 / 1
            1 out of 5
            • First post
              1/5
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • Kamranktk

              Should I buy an expired domain that has already been redirected to some other website? Can I use it or redirect it to my own site if I purchase it?

              I was going to purchase an expired domain but then I came to know that it has been redirected to some other website. I have two questions: Can I build a website around this domain if I purchase it? and will the Domain Authority remains the same ? Can I redirect it to my own site? and will all the Link Juice flow to my site?

              Industry News | Oct 7, 2019, 5:08 AM | Kamranktk
              0
            • KeithWarbyUK

              My site got hacked and now i have 1000s of 404 pages and backlinks. Should i transfer my site to a new domain name and start again?

              My site was hacked and I had 1000s of pages that should not exist created and has had 1000s of backlinks put in. Now i have the same pages and backlinks redirecting to 404 pages. Is this why my site crashed out of google and my SEO fixes since have made no progress to my problem?

              Industry News | Sep 13, 2019, 4:11 PM | KeithWarbyUK
              0
            • CashFlo_Trading

              Confused About Potential Spammy Inbound Link

              I unsure how my page got backlinked on this "passive DNS" website: http://pdns.daloo.de/search.php?alike=0&q=66.96.162.137 This looks to be my only inbound link, so I am  worried this is negatively affecting my site ranking. Is this 56% spam score link negatively affecting my website? If so, any suggestions? Any feedback or insight would be greatly appreciated as I am very ignorant to what this person's webpage is about and why my page was linked.. Sincerely, Hayden My website: https://cashflo.org/

              Industry News | Jun 14, 2024, 11:13 AM | CashFlo_Trading
              2
            • Mack_

              Yelp (recrawl Google/Bing)

              If Google and Bing show an older version of a site's Yelp rating in the search results, what options are there to help ensure Google and Bing recrawl the Yelp page? Additionally, it appears third-party sites such as MapQuest show Yelp ratings and appear in Google search results; is it possible to request MapQuest to recrawl Yelp and then ask Google to recrawl MapQuest? Any advice would be much appreciated!

              Industry News | Oct 31, 2018, 5:08 PM | Mack_
              1
            • Roman-Delcarmen

              Does anyone have experience with Simplilearn?

              I want to hear the opinion of other Marketers My main goal is found a place where I can get an integral knowledge, not just SEO or PPC or whatever. Simplilearn offers a Master Program called "Digital Marketing Specialist"
              Which cover this areas Advanced Web Analytics
              - Advanced Search Engine Optimization (SEO)
              - Advanced Pay Per Click (PPC)
              - Advanced Social Media But also they have available other related topics such as Email Marketing Conversion Rate Optimization I know there are some ones that are mandatory and FREE
              and for me this are not a big deal, because all the documentation
              is available for everyone Google Analytics > Data Analytics
              Facebook Blue Print > Data Analytics
              Google Adwords > PPC
              Bing > PPC I will make the certifciation
              But Im looking for something with better level
              Such as "Integreted Marketing Campaign"

              Industry News | Jul 31, 2020, 9:16 AM | Roman-Delcarmen
              1
            • LukeHutchinson

              Picking a degree that will benefit SEO/IM career

              I really had no idea where to place this question as there seemed to be no 'suitable' place. I do though feel that it is a viable question and would appreciate any responses that I receive. Essentially, I'm currently working full time doing digital marketing covering most general aspects as it is in-house and primarily local venturing to maybe 50-70 miles in the region of the local area. I'm doing SEO, PPC, Social Media etc. I'm certified in networking (I studied in Australia) and have my UK GCSEs along with a variety of other general certifications e.g. business. The college in the area where I work is offering a NVQ in digital marketing and social media so although I'm self taught I'm currently doing this once a month purely for the paper to recognize that I know what I'm doing. Anyway, getting to the point. I have the opportunity to pursue a degree long term with my employer. I've always had an interest in actually learning to code in a web development language (I can cope at the moment with PHP and do what I need to do) and I've also had an interest in developing iPhone apps etc. What degree would you recommend in aiding a career in SEO and Digital/Internet marketing in general?. To me it seems to boil down to either a marketing degree or a web development degree. Thank you in advance, I would love to hear your own experience and what you have a degree in. Thanks, Luke Hutchinson.

              Industry News | Jul 28, 2017, 3:32 PM | LukeHutchinson
              0
            • RobertFisher

              What is your Biggest SEO selling point to prospective clients?

              Typically, our SEO questions are around "how to's" and etc. So, to change it up I will ask a business question: What is your biggest selling point when presenting your SEO services to a new client? In a spirit of transparency, I will tell you mine ahead of time. With PPC, TV, Radio, and Print at some point in time that ad comes to an end. When it ends, that is it. There is no residual from that advertisement - or very minimal at best. With SEO, once you are ranked well and well optimized you continue to get clients for a much longer period of time. With clients who TV and print, this rings especially true and is easily provable. I can't wait to hear yours.

              Industry News | Feb 24, 2024, 3:33 PM | RobertFisher
              4
            • iAnalyst.com

              Mechanical Turk for product re writing ? Ecommerce question.

              We work with ecommerce clients specifically and many of them get duplicated content from their manufacturers. I've heard of people using the turk to outsource product re writing and am wondering if anyone here has had success? Do you just get all the product descriptions re written and delivered in a CSV for uploading or have any of you developed a more automated approach? How is the content quality been? Thanks much!

              Industry News | Apr 25, 2011, 6:28 PM | iAnalyst.com
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.