Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How many backlinks do i need to outrank my competition?
-
Ok lets say i am doing local seo in atlanta georgia usa for the keyword "wholesale atlanta ga" When you search "wholesale atlanta ga" the 1st result is hallsatlanta.com under geo search citations, which has 5 backlinks from 2 referring domains with the highest pa of 26
1. then www.bufordwholesale.com/ 1st on organic search with 7 dofollow backlinks with highest pa 43 and from 1 domain
2. http://www.yelp.com/biz/e-mart-wholesale-atlanta2nd I am assuming i just need to get my site submitted to yelp for this backlink, perhaps more citations to outrank.
3. www.wlexperts.com/ 3rd on serps with 3 dofollow links, highest pa 31, coming from 2 domains
So to sum it up, if i wanted to outrank a new website for keyword "wholesale atlanta ga" technically all i would need is 8 dofollows backlinks, pa 44+, 3 referring domains, 2 local citations ?
And of course repeat this same process for all of my keywords?, my on-page seo is already optimized
-
While I do agree with the above comments, Backlinks aren't the only factors that determine rankings.
I have to respectfully interject that Backlinks while not the only factor, is a HUGE factor, and becomes even more so it seems when all other factors are met with quality.
Now also remember, RANKBRAIN DOESN'T TREAT ALL NICHES EQUALLY, it will decide on rankings for each niche by using different percentages of algorithms. So what works for one niche, isn't going to work for another always.
A quote from the link below: " Within Google, there are a number of core algorithms that exist. It is RankBrain’s job to learn what mixture of these core algorithms is best applied to each type of search results. For instance, in certain search results, RankBrain might learn that the most important signal is the META Title. "
Read this and have your mind blown: http://techcrunch.com/2016/06/04/artificial-intelligence-is-changing-seo-faster-than-you-think/
Now in my niche, if you're 95% sure the rest of your SEO is on point, backlinks can alter serps ranking more directly than I've seen almost any other factor so far. I say this because I've been disavowing backlinks for one client for the past 5 months now, I see direct correlations between me removing bad backlinks and seeing keyword rankings improve. I have also seen than when one of our EPA backlinks were redirected ( while they did a redesign on the directory we were in ) our Domain Authority plummeted and our keywords took a bit of a tumble.
I've also seen competitors climb to page 1, using black hat backlink tactics, such as sitewides, article spinning and just using keyword rich anchor texts in articles for sites with DA of 20 - 40. They have a site that is a shell compared to others in the industry, really don't have anything else besides these backlinks that could be helping them, and that they do until penguin is re-released.
I understand many claim that I shouldn't be able to know this because there are just too many factors, but after a year analyzing my competition, backlinks are what gets them visible in our niche at least.
Top 3 factors for Keyword Ranking has been said to be:
- Rankbrain
- Backlinks
- Quality Content
-
Hi,
While backlinks are a big factor, they are far from the only factor. It is as much about your content and usability as it is about links.
With the links, you could get just 1 really strong link that is much better than everything they have, and that might be enough - but I doubt it. It's just not that straight forward.
Best bet is to have a read though this MOZ guide on link building to get a bit of an intro into best practices and a more in-depth explanation.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best practice way to attribute a Google Review?
An example might be a local directory site, where multiple businesses are featured. To flesh out the respective business profiles, Google Reviews are included. Copying/pasting would be the definition of duplicate content. I wonder though if hyperlinking to the review itself would be enough? For a random example: "you literally have never had better ice cream. cutest shop in charleston sc" - Mandee Jalbert, Google Review Google doesn't appear to have a review embed option- am I wrong? If not, would the above attribution via the "Google Review" hyperlink be sufficient to head off any potential dings for duplicate content? Thanks! Stephen
Reviews and Ratings | | PerfectPitchConcepts
Thanks for your thoughts! I feel like this might make for a good presentation at our SoundBoard conference someday soon.0 -
Any Success Getting Fake 5 Star Google My Business Reviews Removed From Competitors?
Hi, I am working on a competitor who is obviously building up fake reviews using a 3rd party service. I need to build more evidence. A majority of his reviews on Google My Business, they are done by reviewers with very few reviews (no profile pic), and that seem to review 3-4 companies in the Chicagoland area the exact same day. This happens again and again. It started about 1.5 years ago. Before that everything looks normal. Any idea how much proof I need to actually get those reviews and/or his company removed? I am working on getting access to a private group on Facebook where he talks about it. Thanks in advance!
Reviews and Ratings | | vetofunk1 -
Schema Code Not Working – Used Business Review Bundle Plugin
Debt Collectors – Debt Collection Agency Melbourne Hi Moz Community One of our client website JMA Credit (https://www.jmacreditcontrol.com.au/ ) We have installed Business Review Bundle Wordpress plugin to display our Google Reviews on our website. https://richplugins.com/business-reviews-bundle-wordpress-plugin Enabled Rich snippet option – to display aggregate rating Schema code available on the source Also, tested on structured data testing tool – it shows everything is fine https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fwww.jmacreditcontrol.com.au But, Aggregate rating (star) not displayed on the SERP Page Waiting for valuable response to get this issue fixed
Reviews and Ratings | | Bhisshaun0 -
Is It Beneficial to 'Like' My Clients Google Reviews?
I have a client who is insisting that all of us in the office 'like' his positive reviews on Google. My boss & I are fine with doing this, but due to the industry the client works in, my staff is questioning doing this or not because they do not want to be associated with his company outside of work. Is there any SEO benefit to us liking his reviews or is this more for him to feel better that people are reading them? Does my staff have anything to worry about if they do 'like' his reviews?
Reviews and Ratings | | Justine.Hedge3 -
Google Removed All Anonymous Reviews from GMB Listings with No Warning
I just saw that Google is no longer accepting anonymous reviews for businesses, and in fact have REMOVED all current anonymous reviews. This just happened in late May, but I'm pretty surprised there hasn't been any talk about this, it's a pretty big deal. Before I knew this I called their "specialists" to ask why we lost so many reviews. I specifically asked if Google had changed their review requirements that would result in old reviews being removed. She said no. She's either not well informed or just lied. https://orthopreneur.com/anonymous-google-reviews-disappeared/ My company just lost 20+ positive reviews. Anyone else hurting from the change and finding solutions?
Reviews and Ratings | | HammerandHand1 -
Client wants to delete Google My Business Due to Bad Review
My client has received a bad review on Google and although has other good ones, wants to delete the current Google My Business page and open a new one. I disagree with this strategy but need some evidence to back it up. They are ranking well and so I don't want to upset the cart. I need reasons not to in terms of potentially harming rankings. Am I right that this could impact?
Reviews and Ratings | | AL123al3 -
How many Google reviews can I collect at once?
I work for a University with 10,000+ students and alumni that could submit reviews. But how many reviews should I be collecting at one time? I don't want to overload the reviews and put up a red flag in Google...any insight on how much is too much?
Reviews and Ratings | | GabeGibitz0 -
Too many reviews too quickly?
Is there any sort of guideline on this? Right now, we have very few google reviews. However, I've cross referenced a list of our happiest clients with people who have g+ accounts. There are at least 12 clients, I feel strongly would write us g+ reviews if I asked them to. I want to just get the word out today, but I'm worried if 8-12 reviews in a week would red flag us. I've heard that getting too many reviews to quickly can be a problem, but I'm thinking that more like 100 than 10, but I have no idea. Most of my competitors don't have any reviews, and the most any of them have is 10. I don't know if that matters at all either in terms of triggering a red flag. I'd appreciate whatever insight you all could give. Thanks, Ruben
Reviews and Ratings | | KempRugeLawGroup0