Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Blog.site.com vs site.com/blog
-
Which is better for SEO: blog.site.com or site.com/blog. In other words, is it better to have the blog running in a subdomain or as a director within the main site? Right now we are running as a subdomain, but want to be sure Google isn't considering that a separate site. The blog shows up separately on Google Analytics, which makes me think site.com/blog is better if for no other reason, it would give our domain greater traffic.
Not sure if this matters, but some site info:
- our site is a sharing economy tool for renting your stuff
- we are running the blog on Wordpress
- blog traffic is about 5% of total traffic
-
Hi,
This is a pretty big debate in the world of SEO. Here is a thread that should have all the information you are looking for. https://moz.com/community/q/the-great-subdomain-vs-subfolder-debate-what-is-the-best-answer
In my opinion, if you run an E-Commerce site or a site that is hard to build links to, I would stay away from a subdomain.
For example, product pages on E-Commerce sites are especially difficult to build links to. If you look at the product page link profile on sites like Amazon, you will find almost no links pointing to those pages. The reason they usually rank #1 in the SERPs is because of their DA. This is where blogs come into play. If you have a sound content marketing strategy that is bringing in links to your blog posts, these posts will pass link juice to your root domain and improve your overall rankings.
If you are using site.com/blog rather than blog.site.com it might help your SEO by passing more link juice and improving your root domain, but it certainly won't hurt it. There is a possibility it might help if you switch, so I would opt for that.
Hope that helps!
-
Subdomains can be seen as a seperate site altogether from the main domain. I would recommend keeping the blog on a directory within the main site.
Hope this helps some.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Well performing blog article
I have an article that gets a lot of hits, way more than any other I have. Is there a way I can figure out why? For example, Is there a tool to help me find out where people are finding it? Or another important factors I should look at? Thank you in advance
Content Development | Sep 12, 2024, 9:45 AM | laurentjb1 -
When to re-write and redirect a blog url?
What are best practices for rewriting (and then redirecting) blog URLs? I refresh old blog posts on our blog every month and many of them have URLs that are too long or could be improved. However, many of them also already get decent organic traffic and I don't want to lose traffic due to a URL redirect. Are there any best practices or "rules" I can follow when deciding whether to re-write and redirect blog URLs?
Content Development | Oct 26, 2023, 11:08 AM | Emily.R.Monrovia
Thanks!0 -
New blog contributors
For context my website is a content resource portal. In SEO training I have been told that it is a good SEO move to have as many content contributors as possible. As a result we are pushing to recruit new content contributors so they can be listed as new contributors/authors on our site alongside their valuable content. Would this move be good for our SEO rankings and is there anything in particular to consider with this?
Content Development | Apr 29, 2024, 9:26 PM | Chanice0 -
Best Practices for Recurring Blog Topics
Our site has annual articles (such as a payment calendar and an announcement of our annual conference). Is it better to keep all the old blog articles available and searchable, redirect them to the most current year's entry, or something else entirely? My instinct is to have a permanent redirect to the newest article.
Content Development | Oct 20, 2017, 1:45 AM | GwenKestrel1 -
My keywords have low search volume - is it still worth starting a blog?
I'm thinking of starting a new blog, but when I did my keyword research I found that my keywords all have low search volume (under 100 searches per month, with the occasional keyword having 480 searches a month). Is this a deal breaker? Any recommendations would be great - thanks everyone!
Content Development | Sep 14, 2015, 6:42 PM | Trevorneo1 -
Blog.xyz.com
I have a site that is running its blog on www.blog.xyz.com and I am looking for ways to increase Google traffic. Would it be better to running the blog on something like: www.xyz.com/blog instead?
Content Development | Aug 4, 2015, 5:10 PM | kevgrand0 -
How many categories should you have within a blog / Wordpress Site for SEO?
Hi Guys I am just wondering whether or not for SEO purposes it is better to have a small number of categories for your blog posts to fit into as opposed to numerous ones. The reason I ask is that I have one site which is fairly new to the search engines - 8 months old which has 7 general categories within the blog for instance "rail contractors", "railway construction" "airport construction" etc I have another site which is 10 years old which has built up 25 different types of categories for instance brand design, brand development, brand management (i guess you could put all these under 1 category "branding"? We've been writing lots of press for both sites... yet the younger site is getting more coverage on Google page 1. Would this be because the blogs / press are more concentrated under a specific category as opposed to being spread thinly throughout the site? Any help would be appreciated. Debs 🙂
Content Development | May 29, 2013, 7:38 PM | lethalmarketing0 -
Spell Check Bot / Crawler
Hi guys, Does anyone know of a script / app / bot / browser plugin that will crawl an entire website, examine the content, and report on any spelling (or grammar) mistakes? Many thanks. C.
Content Development | Apr 26, 2012, 12:00 PM | cmoylan0