What place does plural versions of keywords have in keyword research?
-
Working on doing a massive keyword research project for my sites, one of the things I am trying to figure out is if I should be including plural versions of keywords. For example, should you include yoga mat as well as yoga mats?
-
Hi Alex,
Google views plurals as synonymous, so those 2 keywords will (almost always) have the same rank. Nonetheless, I still like to include them in my keyword monitoring, just to have a more granular level of visibility on what keywords the site is ranking for.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword explorer
Hello, In Keyword explorer out of all the possibilities : https://moz.com/blog/announcing-keyword-explorer-mozs-new-keyword-research-tool Include a Mix of Sources Only Include Keywords With All of the Keyword Terms Exclude Your Query Terms to Get Broader Ideas Based on Closely Related Topics etc... Which one should I use to do my keyword research because they all me different possibilities of keywords. Rand in his article says closely related topic is best for single words like piedmont for example I imagine but what about 2 word keywords like bike tours what is best to use... Thank you,
Keyword Research | | seoanalytics0 -
Potential Keyword Cannibalisation
Hi, I am concerned that our website's rankings are currently being affected by KW cannibalisation. We don't rank too badly for our target keywords but they could, of course, be better, especially as the niche is very competitive! One thing that is bothering me is that our internal pages do not rank well for these KWs and instead it is the homepage appearing in the rankings. This is despite the fact that the internal pages are optimised for the different keywords. Basically the HP is also targeting these same keywords and I was wondering if this is affecting our rankings overall? I am not keen to risk changing the homepage in case our rankings suffer massively and we drop out of Google completely. If anyone could offer some advice then that would be great. Is it simply a case of trying to get external links pointing to these internal pages? Would internal linking to them prove effective as well? Cheers Tom
Keyword Research | | National-Homebuyers1 -
Keywords/URL
Greetings! I've read previous posts on this topic, but wondering if something has changed recently...On the on-page grading, the following was suggested:Use Keywords in your URL - high importance - easy fix _(In the past it has read difficult fix). _Could it be as easy as creating a new page with the name in the url, then redirecting to it? My site is www.enchantingquotes.com and the keyword that brings in virtually all of business is "wall quotes". I've read in the forum this isn't worth the trouble of trying to do, but the "easy fix" comment has me wondering...?Any help is much appreciated....I'm been trying to recover from a recent unexplained drop in rank. Ugh! (So feel free to analyze my site LOL!) :DA huge thanks for any advise!
Keyword Research | | eqgirl0 -
Price Comparison Website And Keywords
I run a price comparison website for a small niche at http://cdkeyprices.com I am targeting keywords for the specific products I am comparing the price/merchants on. On a typical page I would have a price column, product name, the merchant and a buy button. Buy button is affiliate linked to the merchant. The product name in the product column is the name from the actual website I am tracking. As such, my keyword was appearing sometimes up the 30 times. I've took it down some months ago but was wondering if this was a bad move. I was concerned Google would think I was stuffing the keyword. I've only just gotten into SEO the past few months so was not able to see any changes. Should i put the product column back up or would it be considered over optimization?
Keyword Research | | MrPenguin0 -
What's your keyword research system?
What is your process for keyword research? I used Google's Keyword Research Tool for the bulk of my research in the past, so I'm pretty lost right now. However, I'm on the ground level of developing a content strategy for my company's website refresh, and this is a great chance to start from scratch with a sound process. The goal, of course, would be not to respond to keywords, but rather, letting holistic keyword research guide our content strategy. But obviously, I still want to grab low-hanging fruit where I can and beef up weaker parts of the site where possible. After reading Ruth Burr's excellent post last week, I'm testing a few tools, and so far am leaning toward Wordtracker for volume/competition data, cross-referenced with Moz's ranking reporting. However, I still need to check out SEMRush and get friendlier with Keyword Planner. I just want a little SEO angel to fall out of the sky and give me a recipe to follow. No? In case someone asks, my current goal is to identify our target audience's search habits to better reach them through content on our company website. While we serve several communities and do plan to geotarget, we're not there yet. So while I'm glad we have that option on Keyword Planner, there's not much I can do with it today.
Keyword Research | | SSFCU0 -
How to stay organized for keyword research?
As most of you know keyword research can be quite taxing. I have been trying to get organized and do extensive keyword research. But trying to stay organized is proving to be more and more difficult. Can I get some expert views from experts in the community as to how you all go about organizing your research and how you track things over time. Thanks
Keyword Research | | EricMoore0 -
Keyword research
i am trying to figure out what would be good keywords to optimize for an orthodontist. i looked up the keywords "his city + orthodontist" or " his city + braces" and the google adword tool tells me there are no monthly searches for those terms. i am not sure what i can optimize for if no one is searching for the most obvious keywords.
Keyword Research | | dad7more0 -
Is this keyword cannibalization?
Hi, Is using keywords in different orders considered keyword cannibalization? for example, if I my client has a catering business based in mississauga, Ontario, should I create separate 2nd tier pages on the following keywords? 1. mississauga catering 2. catering mississauga 3. catering in mississauga Is that keyword cannibalization? The reason I ask is because it's often hard to find a good # of diverse keywords for local businesses that are also used more than a few times each month in the search engines. thanks, Martin
Keyword Research | | RogersSEO0