undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    What is your Brand Authority?
    Moz

    What is your Brand Authority?

    Check yours now
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • SEO Q&A

      Insights & discussions from an SEO community of 500,000+.

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Intermediate & Advanced SEO
  4. Having 2 brands with the same content - will this work from an SEO perspective

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Having 2 brands with the same content - will this work from an SEO perspective

Intermediate & Advanced SEO
7
14
1.9k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • CFCU
    CFCU last edited by Jul 19, 2016, 12:17 AM

    Hi All,

    I would love if someone could help and provide some insights on this.  We're a financial institution and have a set of products that we offer.

    We have recently joined with another brand and will now be offering all our products to their customers.

    What we are looking to do is have 1 site that masks the content for both sites so it appears as there are 2 seperate brands with different content - in fact we have a main site and then a sister brand that offers the same products.

    Is there anyway to do this so when someone searches for Credit Card from Brand A it is indexed under Brand A and same when someone searched for Credit Card from Brand B it is indexed under Brand B.

    The one thing is we would not want to rel:can the pages nor be penalised by googles latest PR algorithm.

    Hope someone can help!

    Thanks

    Dave

    1 Reply Last reply Reply Quote 1
    • chill986
      chill986 last edited by Jul 21, 2016, 9:57 PM Jul 21, 2016, 9:57 PM

      Thanks David, will do!

      1 Reply Last reply Reply Quote 0
      • CFCU
        CFCU @chill986 last edited by Jul 21, 2016, 9:34 PM Jul 21, 2016, 9:34 PM

        Hi Cindy,

        Great Question - I'm not sure what to suggest - probably suggest opening up a new question just to be sure you get eyes on it!

        Good Luck!

        1 Reply Last reply Reply Quote 1
        • chill986
          chill986 last edited by Jul 21, 2016, 3:37 PM Jul 21, 2016, 3:36 PM

          I have a similar question (+ one additional one), and if I need to open a new thread, just let me know.

          I have a client with 2 websites - one is a trucking and rigging company that specializes in installation / moving / removal of safes (site #1), the other offers a product line of safes (site #2).  I originally designed / implemented site #1 and was able to get "safe installation New York", "safe moving New York", and "safe removal New York" in the top 3 search results in.  A little over a year ago, client was approached by another marketing company to create the site #2, who also provided commercial services that I don't.  It was a business decision, and we remained in good relations.  As a result Site #1 went to the new marketing company and they built Site #2.

          Fast forward to about 3 months ago - Site #1 was infected with malware, client wasn't happy with new service, and asked me to take back the Site #1 ( and remove malware), and take Site #2, and re-work the SEO.  SEO had dramatically fallen off for Site #1, so I've been working the SEO once I was able to get the malware completely removed and reviewed by Google.

          Site #1 had been redesigned by the other marketing company, essentially retaining the content that I created.  Site #2 has mostly new content, but under "Services", it references the same services that Site #1 provides, but the content is exactly the same, except that references to the company for Site #1 also link to Site #1.  So there is duplicate content for 5 pages on both sites.  As it happens, Site #2 that SELLS safes, is ranking #2 for "safe installation new york" for exactly the same content as Site #1 that provides the services.  Site #1 ranks >50 for the same keyphrase.

          Why would this be?  Has Site #2 taken the lead on this keyphrase because of the malware situation and now Site #1 is being penalized for duplicate content?

          One other major change on Site #1 is that the web technician used Wordpress's built in page nesting (page is set as child to parent page - nested 3 deep in some cases).  What are the consequences (if there are any) of having a page listed as (for example) oztruckingandrigging.com/services/safe/safe-installation vs. oztruckingandrigging.com/safe-installation?  The reason I ask this is that when I Moz page optimize for the first one for "safe installation" I get a lower grade then when I Moz page optimize for the second one.

          CFCU 1 Reply Last reply Jul 21, 2016, 9:34 PM Reply Quote 0
          • badgergravling
            badgergravling @CFCU last edited by Jul 20, 2016, 9:56 AM Jul 20, 2016, 9:56 AM

            The way to think about it is as an opportunity, rather than a cost.

            Instead of having two competing brands for the same customer, you now have the opportunity to target two segments of potential customers much more effectively.

            Plenty of examples exist of multiple brands under the same umbrella targetting different customer groups. For example in drinks, look at how many brands Coca Cola own - and why they'd buy brands like Innocent to get to a different market group....

            In finance, you might want to target one brand at younger consumers who will then grow into the other brand.

            Or one for those on a lower budget, for example.

            And that will naturally lead to different and unique content. I supply a huge amount of content for businesses, and my structure, language and tone has to be different for each one to appeal to the customers they want.

            1 Reply Last reply Reply Quote 0
            • BMullz
              BMullz @CFCU last edited by Jul 19, 2016, 11:15 PM Jul 19, 2016, 11:15 PM

              Ah-ha! Ok, that makes sense. Realize it sucks to write unique copy for the same products, but I'm not aware of a better solution for that right now...I'll let you know if I come across anything though! : )

              Thanks

              1 Reply Last reply Reply Quote 0
              • CFCU
                CFCU @BritneyMuller last edited by Jul 19, 2016, 7:34 PM Jul 19, 2016, 7:34 PM

                Thanks B,

                I'll suggest this as an option - the reason not to do rel can's is because we want to index organically on Google for both brands..

                Cheers

                D!

                BMullz 1 Reply Last reply Jul 19, 2016, 11:15 PM Reply Quote 0
                • CFCU
                  CFCU @PatrickDelehanty last edited by Jul 19, 2016, 7:33 PM Jul 19, 2016, 7:33 PM

                  Thanks Patrick - it all helps heaps!!!

                  1 Reply Last reply Reply Quote 0
                  • CFCU
                    CFCU @badgergravling last edited by Jul 19, 2016, 7:32 PM Jul 19, 2016, 7:32 PM

                    Hi Dan,

                    Thanks for your awesome reply,   We have 2 brands that we have to run (coming from executive team - merger agreement). I'll maybe go back about unique content.

                    Cheers

                    badgergravling 1 Reply Last reply Jul 20, 2016, 9:56 AM Reply Quote 1
                    • CFCU
                      CFCU @Andy.Drinkwater last edited by Jul 19, 2016, 7:30 PM Jul 19, 2016, 7:30 PM

                      Hi Andy,

                      Thanks for the reply.  We have 2 brands that we have to run (coming from executive team - merger agreementt). Unfortunately both brands have been aligned to have exactly the same products.  There are 2 niches (ie personas) but the products are exactly the same, with the  same Product descriptions and same terms and conditions, rates and imagery.

                      Cheers,

                      Dave

                      1 Reply Last reply Reply Quote 0
                      • BritneyMuller
                        BritneyMuller last edited by Jul 19, 2016, 12:44 PM Jul 19, 2016, 12:44 PM

                        Hi David,

                        Curious why you're not interested in doing rel=canonicals? I think I understand your overall goal and would suggest simply hiring a content marketer or writer to differentiate the content from product A page to product B page.

                        Hiring a content marketer or writer to differentiate the content from one to the other would be well worth it in this situation. Have the writer re-organize and re-write the content (while maintaining the same message) so that crawlers will view each page as unique.

                        Cheers,

                        B

                        CFCU 1 Reply Last reply Jul 19, 2016, 7:34 PM Reply Quote 0
                        • PatrickDelehanty
                          PatrickDelehanty last edited by Jul 19, 2016, 9:20 AM Jul 19, 2016, 9:20 AM

                          Hi there

                          I wouldn't do this. What I would do is offer both sets of products under one site with distinctive brand names and markup. That way, your products will appear for their branded searches, with their own pages and rich snippets. I would not "mask" anything or try to trick search engines / users, because that's how you get penalized.

                          Hopefully I am understanding your question. I would really focus on what Dan Thorton said here...

                          "If there's no differentiation between the two brands, then there's no point in having them. But if one is targeting a different demographic, then there's a reason to create unique content which will appeal specifically to their audience. The actual product and data may be the same, but the benefit of bespoke content for the right audience will be an increase in conversion rates to actually purchase your services, rather than simply avoiding any SEO penalties..."

                          You have an opportunity here to have content that's targeted to two different audiences, and increase the overall conversion rate of your website by doing so. I would stick to this route and focus on building great content for each product, pleasing it's target audience.

                          Let me know if this helps or if you have any questions. Good luck!
                          Patrick

                          CFCU 1 Reply Last reply Jul 19, 2016, 7:33 PM Reply Quote 2
                          • badgergravling
                            badgergravling last edited by Jul 19, 2016, 7:33 PM Jul 19, 2016, 8:10 AM

                            Hi,
                              Duplicate content issues are created when the same content appears on two different urls. So if your content appears on www.yourexample.com/brandaproduct and www.yourexample.com/brandbproduct, then that's when it's an issue.

                            You can do this by changing dynamic elements via personalisation, but it's not necessarily easy to do, and could well end up risking a penalty for masking/cloaking if there's an error.

                            Personally, I'd rethink why you're running both brands - are they targeting different audiences/locations?

                            If there's no differentiation between the two brands, then there's no point in having them. But if one is targeting a different demographic, then there's a reason to create unique content which will appeal specifically to their audience. The actual product and data may be the same, but the benefit of bespoke content for the right audience will be an increase in conversion rates to actually purchase your services, rather than simply avoiding any SEO penalties...

                            It's an approach which is done by many, many companies. For example, I worked for a major UK publisher with 5 magazines all covering the same topic area, but one was aimed at beginners, one was for advanced users, and others concentrated on specific niches within the market...

                            CFCU 1 Reply Last reply Jul 19, 2016, 7:32 PM Reply Quote 4
                            • Andy.Drinkwater
                              Andy.Drinkwater last edited by Jul 19, 2016, 5:59 AM Jul 19, 2016, 5:59 AM

                              Hi Dave,

                              I'm struggling to understand your scenario. So are you looking to have all searches result in landing on pages within one domain, or will they remain on their respective domains?

                              -Andy

                              CFCU 1 Reply Last reply Jul 19, 2016, 7:30 PM Reply Quote 1
                              • 1 / 1
                              1 out of 14
                              • First post
                                1/14
                                Last post

                              Got a burning SEO question?

                              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                              Start my free trial


                              Browse Questions

                              Explore more categories

                              • Moz Tools

                                Chat with the community about the Moz tools.

                              • SEO Tactics

                                Discuss the SEO process with fellow marketers

                              • Community

                                Discuss industry events, jobs, and news!

                              • Digital Marketing

                                Chat about tactics outside of SEO

                              • Research & Trends

                                Dive into research and trends in the search industry.

                              • Support

                                Connect on product support and feature requests.

                              • See all categories

                              Related Questions

                              • EdenPrez

                                Will I be flagged for duplicate content by Google?

                                Hi Moz community, Had a question regarding duplicate content that I can't seem to find the answer to on Google. My agency is working on a large number of franchisee websites (over 40) for one client, a print franchise, that wants a refresh of new copy and SEO. Each print shop has their own 'microsite', though all services and products are the same, the only difference being the location. Each microsite has its own unique domain. To avoid writing the same content over and over in 40+ variations, would all the websites be flagged by Google for duplicate content if we were to use the same base copy, with the only changes being to the store locations (i.e. where we mention Toronto print shop on one site may change to Kelowna print shop on another)? Since the print franchise owns all the domains, I'm wondering if that would be a problem since the sites aren't really competing with one another. Any input would be greatly appreciated. Thanks again!

                                Intermediate & Advanced SEO | May 22, 2020, 2:21 AM | EdenPrez
                                0
                              • RosemaryB

                                Does collapsing content impact Google SEO signals?

                                Recently I have been promoting custom long form content development for major brand clients.  For UX reasons we collapse the content so only 2-3 sentences of the first paragraph are visible.  However there is a "read more" link that expands the entire content piece.
                                I have believed that the searchbots would have no problem crawling, indexing and applying a positive SEO signal for this content.  However I'm starting to wonder.  Is there any evidence that the Google search algorithm could possible discount or even ignore collapsed content?

                                Intermediate & Advanced SEO | May 20, 2016, 6:37 PM | RosemaryB
                                1
                              • WayneRooney

                                Wordpress Blog in 2 languages. How to SEO or structure it?

                                Hi Moz community, I have got a wordpress blog currently in the spanish language. I want to create the same blog content but in english version. (manually translate it to english instead of using translation service such as Google Translate). How should i structure the blog for SEO? How will it work? Any structure markups i should know about? Any examples? Thanks

                                Intermediate & Advanced SEO | Oct 4, 2015, 9:45 AM | WayneRooney
                                0
                              • McTaggart

                                Membership/subscriber (/customer) only content and SEO best practice

                                Hello Mozzers, I was wondering whether there's any best practice guidance out there re: how to deal with membership/subscriber (existing customer) only content on a website, from an SEO perspective - what is best practice? A few SEOs have told me to make some of the content visible to Google, for SEO purposes, yet I'm really not sure whether this is acceptable / manipulative, and I don't want to upset Google (or users for that matter!) Thanks in advance, Luke

                                Intermediate & Advanced SEO | Mar 19, 2015, 7:10 PM | McTaggart
                                0
                              • marcandre

                                Woocommerce SEO & Duplicate content?

                                Hi Moz fellows, I'm new to Woocommerce and couldn't find help on Google about certain SEO-related things. All my past projects were simple 5 pages websites + a blog, so I would just no-index categories, tags and archives to eliminate duplicate content errors. But with Woocommerce Product categories and tags, I've noticed that many e-Commerce websites with a high domain authority actually rank for certain keywords just by having their category/tags indexed. For example keyword 'hippie clothes' = etsy.com/category/hippie-clothes (fictional example) The problem is that if I have 100 products and 10 categories & tags on my site it creates THOUSANDS of duplicate content errors, but If I 'non index' categories and tags they will never rank well once my domain authority rises... Anyone has experience/comments about this? I use SEO by Yoast plugin. Your help is greatly appreciated! Thank you in advance. -Marc

                                Intermediate & Advanced SEO | Oct 5, 2016, 3:32 PM | marcandre
                                1
                              • TheaterMania

                                Is tabbed content bad for SEO?

                                I work for a Theater show listings and ticketing website. In our show listings pages (e.g. http://www.theatermania.com/broadway/this-is-our-youth_302998/) we split our content into separate tabs (overview, pricing and show dates, cast, and video). Are we shooting ourselves in the foot by separating the content? Are we better served with keeping it all in a single page? Thanks so much!

                                Intermediate & Advanced SEO | Apr 9, 2015, 5:49 AM | TheaterMania
                                0
                              • kashyaplakkad

                                What should I cover in a SEO proposal ?

                                What should I cover in a SEO proposal? Is there any sample SEO Proposal template in SEOMoz?

                                Intermediate & Advanced SEO | May 21, 2013, 12:04 PM | kashyaplakkad
                                1
                              • Prime85

                                Stuck on Page 2 - What Would You Do?!?

                                My site is : http://goo.gl/JgK1e My main keyword is : Plastic Bins i have been going back and forth between page 1 and 2 for this keyword and i was wondering if any of you could provide any guidance as to why i can't get on the top of page 1, and stay there... My site has been around for a while, we believe we have a great user experience, all unique, fresh content, and the lowest prices... I must be missing out on something major if I cannot get a steady page 1 ranking... Any thoughts? Thanks in advance...

                                Intermediate & Advanced SEO | Feb 29, 2012, 5:37 PM | Prime85
                                0

                              Get started with Moz Pro!

                              Unlock the power of advanced SEO tools and data-driven insights.

                              Start my free trial
                              Products
                              • Moz Pro
                              • Moz Local
                              • Moz API
                              • Moz Data
                              • STAT
                              • Product Updates
                              Moz Solutions
                              • SMB Solutions
                              • Agency Solutions
                              • Enterprise Solutions
                              Free SEO Tools
                              • Domain Authority Checker
                              • Link Explorer
                              • Keyword Explorer
                              • Competitive Research
                              • Brand Authority Checker
                              • MozBar Extension
                              • MozCast
                              Resources
                              • Blog
                              • SEO Learning Center
                              • Help Hub
                              • Beginner's Guide to SEO
                              • How-to Guides
                              • Moz Academy
                              • API Docs
                              About Moz
                              • About
                              • Team
                              • Careers
                              • Contact
                              Why Moz
                              • Case Studies
                              • Testimonials
                              Get Involved
                              • Become an Affiliate
                              • MozCon
                              • Webinars
                              • Practical Marketer Series
                              • MozPod
                              Connect with us

                              Contact the Help team

                              Join our newsletter

                              Access all your tools in one place. Whether you're tracking progress or analyzing data, everything you need is at your fingertips.

                              Moz logo
                              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                              • Accessibility
                              • Terms of Use
                              • Privacy

                              Looks like your connection to Moz was lost, please wait while we try to reconnect.