Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Category Pages & Content
-
Hi
Does anyone have any great examples of an ecommerce site which has great content on category pages or product listing pages?
Thanks!
-
Hi
This is great, thank you for responding
Some really good examples!
Becky
-
Some other examples that come to mind, since it seems that so many ecommerce site owners overlook this opportunity:
- Home Depot - note how this top level category page - http://www.homedepot.com/b/Building-Materials/N-5yc1vZaqns and also a sub-category such as http://www.homedepot.com/b/Building-Materials-Drywall/N-5yc1vZar3d include great images, helpful tools, the actual products for that category, and also descriptive text at the bottom. All a shining example of ecommerce category pages with great SEO
- REI doesn't try to optimize as much as Home Depot but they do a good job as well - https://www.rei.com/h/cycling
- This is a decent example of a B2B site including some optimization on a category page - http://www.coastalcreative.com/product-category/large-format-prints/
- A good example of a category page not feeling like one - http://www.chameleoncoldbrew.com/our-coffees/ready-to-drink/
Those come to mind first. It actually is hard finding ecommerce sites that do category page SEO perfectly!
-
Great thank you for the detailed response
I also wanted to find out what opinions were on hub pages/user guides over category page content - management don't want the content to detract from products, so are hub pages the solution?
My only concern is that all this new content, will also take time to rank so will it in fact help the category pages enough as adding content to the category page itself?
Thanks!
-
(**I'm really sorry for the awful formatting of this comment. I'm having a really hard time getting the formatting to cooperate at all. I swear it's not user error but then again I could be wrong). Great question, Becky. I hope more people respond with good examples (Duluth Trading did not impress me, sorry Jordan). We're always searching for examples of ecommerce sites that do great on-page optimization on their category and product pages. It seems easy to find ecommerce sites with great design and intuitive filtering but rarely any that do any "next-level SEO" - which therein probably lies the answer that you don't "SEO" a page or page template, it happens by good design and functionality. We realize that, but it's still an on-going hunt to find any ecommerce sites that do anything unique or clever with the optimization of their content.
On-page aspects we look for are as follows:
Internal Linking:
- how many
- what anchor text
External Linking:
- do-follow or no-follow
- how many
- what anchor text
- target="_blank"
Description Copy:
- how many words, format
- how many subheadings
- formatting of subheadings
- do they link in subheadings
Images:
- how many
- what size
- alt text
- file name
- title and/or caption
Headings:
- how many h1s, h2s, h3s
- how many characters
- how many keywords
- how many variations of keywords
Structured Data:
- what do they markup with schema
- any schema that we're not already doing
Social Buttons:
- what social do they offer sharing to
- any unique or clever social share enablement
- do they offer text link to phone (a favorite of mine)
- email to friend
I'm sure there's even more to consider but that was my top-of-mind list. If I find or think of any good examples I'll come back and comment. I'm sorry that I don't have any great examples but I did want to chime-in to say that I think your question is a great one. Thanks.
edit: Someone linked to ModCloth in the comments on the Moz FB page that posted your question in the feed. From a simply design perspective, which is not my forte, ModCloth impressed me. Also, The Tie Bar. I'm also really impressed with The Wirecutter and their sister-site, The Sweethome.
-
Duluth trading co has some good examples of product level page content. However there isnt a lot of category level content on most pages. But I think they have some good examples and ideas anyone can borrow from.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I avoid duplicate content for a new landing page which is the same as an old one?
Hello mozers! I have a question about duplicate content for you... One on my clients pages have been dropping in search volume for a while now, and I've discovered it's because the search term isn't as popular as it used to be. So... we need to create a new landing page using a more popular search term. The page which is losing traffic is based on the search query "Can I put a solid roof on my conservatory" this only gets 0-10 searches per month according to the keyword explorer tool. However, if we changed this to "replacing conservatory roof with solid roof" this gets up to 500 searches per month. Muuuuch better! The issue is, I don't want to close down and re-direct the old page because it's got a featured snippet and sits in position 1. So I'd like to create another page instead... however, as the two are effectively the same content, I would then land myself in a duplicate content issue. If I were to put a rel="canonical" tag in the original "can I put a solid roof...." page but say the master page is now the new one, would that get around the issue?
Intermediate & Advanced SEO | | Virginia-Girtz0 -
What are best page titles for sub-domain pages?
Hi Moz communtity, Let's say a website has multiple sub-domains with hundreds and thousands of pages. Generally we will be mentioning "primary keyword & "brand name" on every page of website. Can we do same on all pages of sub-domains to increase the authority of website for this primary keyword in Google? Or it gonna end up as negative impact if Google consider as duplicate content being mentioned same keyword and brand name on every page even on website and all pages of sub domains? Thanks
Intermediate & Advanced SEO | | vtmoz0 -
Contextual FAQ and FAQ Page, is this duplicate content?
Hi Mozzers, On my website, I have a FAQ Page (with the questions-responses of all the themes (prices, products,...)of my website) and I would like to add some thematical faq on the pages of my website. For example : adding the faq about pricing on my pricing page,... Is this duplicate content? Thank you for your help, regards. Jonathan
Intermediate & Advanced SEO | | JonathanLeplang0 -
What would cause the wrong category page to come up?
I am trying to figure out why the wrong thing is coming up in the serps. For example, we are trying to rank for used widgets. But when you type in used widgets in google the primary widget page doesn't come up, one of the secondary categories under used widgets comes up. What would cause this? What are things I should check?
Intermediate & Advanced SEO | | EcommerceSite0 -
"noindex, follow" or "robots.txt" for thin content pages
Does anyone have any testing evidence what is better to use for pages with thin content, yet important pages to keep on a website? I am referring to content shared across multiple websites (such as e-commerce, real estate etc). Imagine a website with 300 high quality pages indexed and 5,000 thin product type pages, which are pages that would not generate relevant search traffic. Question goes: Does the interlinking value achieved by "noindex, follow" outweigh the negative of Google having to crawl all those "noindex" pages? With robots.txt one has Google's crawling focus on just the important pages that are indexed and that may give ranking a boost. Any experiments with insight to this would be great. I do get the story about "make the pages unique", "get customer reviews and comments" etc....but the above question is the important question here.
Intermediate & Advanced SEO | | khi50 -
Effect of Removing Footer Links In all Pages Except Home Page
Dear MOZ Community: In an effort to improve the user interface of our business website (a New York CIty commercial real estate agency) my designer eliminated a standardized footer containing links to about 20 pages. The new design maintains this footer on the home page, but all other pages (about 600 eliminate the footer). The new design does a very good job eliminating non essential items. Most of the changes remove or reduce the size of unnecessary design elements. The footer removal is the only change really effect the link structure. The new design is not launched yet. Hoping to receive some good advice from the MOZ community before proceeding My concern is that removing these links could have an adverse or unpredictable effect on ranking. Last Summer we launched a completely redesigned version of the site and our ranking collapsed for 3 months. However unlike the previous upgrade this modifications does not URL names, tags, text or any major element. Only major change is the footer removal. Some of the footer pages provide good (not critical) info for visitors. Note the footer will still appear on the home page but will be removed on the interior pages. Are we risking any detrimental ranking effect by removing this footer? Can we compensate by adding text links to these pages if the links from the footer are removed? Seems irregular to have a home page footer but no footer on the other pages. Are we inviting any downgrade, penalty, adverse SEO effect by implementing this? I very much like the new design but do not want to risk a fall in rank and traffic. Thanks for your input!!!
Intermediate & Advanced SEO | | Kingalan1
Alan0 -
Artist Bios on Multiple Pages: Duplicate Content or not?
I am currently working on an eComm site for a company that sells art prints. On each print's page, there is a bio about the artist followed by a couple of paragraphs about the print. My concern is that some artists have hundreds of prints on this site, and the bio is reprinted on every page,which makes sense from a usability standpoint, but I am concerned that it will trigger a duplicate content penalty from Google. Some people are trying to convince me that Google won't penalize for this content, since the intent is not to game the SERPs. However, I'm not confident that this isn't being penalized already, or that it won't be in the near future. Because it is just a section of text that is duplicated, but the rest of the text on each page is original, I can't use the rel=canonical tag. I've thought about putting each artist bio into a graphic, but that is a huge undertaking, and not the most elegant solution. Could I put the bio on a separate page with only the artist's info and then place that data on each print page using an <iframe>and then put a noindex,nofollow in the robots.txt file?</p> <p>Is there a better solution? Is this effort even necessary?</p> <p>Thoughts?</p></iframe>
Intermediate & Advanced SEO | | sbaylor0 -
How to resolve Duplicate Page Content issue for root domain & index.html?
SEOMoz returns a Duplicate Page Content error for a website's index page, with both domain.com and domain.com/index.html isted seperately. We had a rewrite in the htacess file, but for some reason this has not had an impact and we have since removed it. What's the best way (in an HTML website) to ensure all index.html links are automatically redirected to the root domain and these aren't seen as two separate pages?
Intermediate & Advanced SEO | | ContentWriterMicky0
