Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Url-delimiter vs. SEO
-
Hi all,
Our customer is building a new homepage. Therefore, they use pages, which are generated out of a special module. Like a blog-page out of the blog-module (not only for blogs, also for lightboxes).
For that, the programmer is using an url-delimiter for his url-parsing. The url-delimiter is for example a /b/ or /s/. The url would look like this:
www.test.ch/de/blog/b/an-article
www.test.ch/de/s/management-coaching
Does the url-delimiter (/b/ or /s/ in the url) have a negative influence on SEO? Should we remove the /b/ or /s/ for a better seo-performance
Thank you in advance for your feedback.
Greetings. Samuel
-
Hi Samuel,
In general, URLs should not contain any unnecessary folders (delimiters). In your first example, the /b/ is not needed since you've already got a /blog/ folder. In the second example, that page appears to be main site content, you don't need any additional folders unless they're specifying a general topic under which you'll be adding more specific pages.
You're also burying your keywords a one step further into the URL than is needed. Google says they don't put too much weight on URL structure, but in my experiences, well planned and logical URL structures perform better. It's not going to have a huge impact on your rankings, but it will help to some degree.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL Length Issue
MOZ is telling me the URLs are too long. I did a little research and I found out that the length of the URLs is not really a serious problem. In fact, others recommend ignoring the situation. Even on their blog I found this explanation: "Shorter URLs are generally preferable. You do not need to take this to the extreme, and if your URL is already less than 50-60 characters, do not worry about it at all. But if you have URLs pushing 100+ characters, there's probably an opportunity to rewrite them and gain value. This is not a direct problem with Google or Bing - the search engines can process long URLs without much trouble. The issue, instead, lies with usability and user experience. Shorter URLs are easier to parse, copy and paste, share on social media, and embed, and while these may all add up to a fractional improvement in sharing or amplification, every tweet, like, share, pin, email, and link matters (either directly or, often, indirectly)." And yet, I have these questions: In this case, why do I get this error telling me that the urls are too long, and what are the best practices to get this out? Thank You
Moz Pro | | Cart_generation1 -
Comparing New vs. Old Keyword Difficulty Scores
We've had a few questions regarding the new Keyword Difficulty score used in Keyword Explorer, and how it compares to the old score in our stand-alone Keyword Difficulty tool. Specifically, people want to know why some scores are much lower using the new tool. There a general discussion of the math behind the tool in this post: Keyword Research in 2016: Going Beyond Guesswork One of the problems we had with the original Keyword Difficulty score is that, because it's based on our Page Authority (PA) score and PA tends toward the middle of the 0-100 range, Difficulty got a bit bunched up. A Difficulty score in the low-to-mid 20s (via the old tool) is actually very low. So, we set out to re-scale the new tool to broaden that score and use more of the 0-100 range. We hoped this would allow more granularity and better comparisons. While the logic is sound, we're concerned that we may have been too aggressive in this re-scaling, given recent feedback. So, we're going to be analyzing a large set of keywords (anonymously, of course) that people have run through the tool to see if too many Difficulty scores seem too low. If they do, we'll make some adjustments to the math. In the meantime, please be aware that low scores may appear lower in the new tool and very high scores may appear higher. We wanted to address some of the limitations in V1 and feedback over the years, and so the old and new scores really can't be compared directly in a meaningful way. We're sorry for any confusion that has caused, and we will re-evaluate if necessary.
Moz Pro | | Dr-Pete3 -
Block Moz (or any other robot) from crawling pages with specific URLs
Hello! Moz reports that my site has around 380 duplicate page content. Most of them come from dynamic generated URLs that have some specific parameters. I have sorted this out for Google in webmaster tools (the new Google Search Console) by blocking the pages with these parameters. However, Moz is still reporting the same amount of duplicate content pages and, to stop it, I know I must use robots.txt. The trick is that, I don't want to block every page, but just the pages with specific parameters. I want to do this because among these 380 pages there are some other pages with no parameters (or different parameters) that I need to take care of. Basically, I need to clean this list to be able to use the feature properly in the future. I have read through Moz forums and found a few topics related to this, but there is no clear answer on how to block only pages with specific URLs. Therefore, I have done my research and come up with these lines for robots.txt: User-agent: dotbot
Moz Pro | | Blacktie
Disallow: /*numberOfStars=0 User-agent: rogerbot
Disallow: /*numberOfStars=0 My questions: 1. Are the above lines correct and would block Moz (dotbot and rogerbot) from crawling only pages that have numberOfStars=0 parameter in their URLs, leaving other pages intact? 2. Do I need to have an empty line between the two groups? (I mean between "Disallow: /*numberOfStars=0" and "User-agent: rogerbot")? (or does it even matter?) I think this would help many people as there is no clear answer on how to block crawling only pages with specific URLs. Moreover, this should be valid for any robot out there. Thank you for your help!0 -
Canonical URLs all show trailing slash on main site pages - using Yoast SEO for Wordpress - how to correct
We are using Yoast for a number of our sites. We use naked domain as the canonical. I have noticed in the header tags that all our sites show the canonical URLs as having a trailing slash: Example: http;//foxspizzajc.com, when I look at the source code, it shows the canonical as http;//foxspizzajc.com/ Of course, it is much more likely that all sites that link to us will not use the trailing slash - so preferably we do not want that to be the canonical - among other reasons. Does this need to be fixed so the trailing slash is removed? I cannot see how to do this in Yoast SEO or in Permalinks structure for Wordpress. Sorry for my ignorance. Thanks for any help.
Moz Pro | | Adam_RushHour_Marketing1 -
Need help understanding search filter URL's and meta tags
Good afternoon Mozzers, One of our clients is a real estate agent and on that site there is a search field that will allow a person to search by filtered categories. Currently, the URL structure makes a new URL for each filter option and in my Moz reports I get the report that there is missing meta data. However, the page is the same the filter options are different so I am at a loss as to how to proper tag our site to optimize those URL's. Can I rel canonical the URL's or alt rel them? I have been looking for a solution for a few days now and like I said I am at a loss of how to properly resolve these warning messages, or if I should even be concerned with the warning messages from Moz (obviously I should be concerned, they are warning messages for a reason). Thank you for your assistance in advance!
Moz Pro | | Highline_Ideas0 -
How to track data from old site and new site with the same URL?
We are launching a new site within the next 48 hours. We have already purchased the 30 day trial and we will continue to use this tool once the new site is launched. Just looking for some tips and/or best practices so we can compare the old data vs. the new data moving forward....thank you in advance for your response(s). PB3
Moz Pro | | Issuer_Direct0 -
In alt tag of a image can we use #hashtag or domain.com ? Is that good SEO or not allowed ?
Some of the Google Search shows a title has a hashtag of an article, which contain keyword and while tweeting them, the title which has a hashtag automatically very good used for getting traffic to the blog. And other one, can we use the hash tag inside the alt attribute ? Or our domain name with .com in it. Like Google.com or #Google ?
Moz Pro | | Esaky0 -
SEO Web Crawler IP addresses
What are the IP addresses for the SEO Web Crawler? There is a firewall on my clients website before it goes live, I would like to crawl the site before it goes live, but need to provide the web crawlers IP addreses. Thank you for your time
Moz Pro | | sfchronicle1