Developing supporting content for main ideas
-
I attended Mozcon this year and the session by Joe Hall "Rethinking Information Architecture for SEO and Content Marketing" has me considering some changes to our site structure and architecture. I'm currently putting together a landing page for our webinars but could things like webinars and case studies be considered supporting content to our main ideas?
For example instead of my architecture being:
home > webinars > webinar about an idea
It could be:
home > main idea 1 > webinar about an idea
So my webinar landing page would link out to all of the different webinar pages on the site instead of being contained in this bucket. Just wanted to get some thoughts on this.
-
As long as all the pages have real value (and it sounds like you have that covered) I think it makes sense to have an index of all webinars, AND to link a webinar to a blog post or other piece of content if it expands on the ideas in that post or page. Depending on the goals and path of the user, both options should provide value.
-
I think this structure makes sense from a users perspective and what our goals are as far as providing information. Typically we would want somebody to find our site because they have a particular problem and need a solution. They go to our page that has the solution and there to support the solution is a webinar further explaining how we may be able to help.
While we still do have this webinars page on our site, I don't think many people would say let's see what webinars they have before investigating a solution. A returning visitor or somebody that is already familiar with our solutions may go to our resources/webinars first but I feel like that would be the only case.
Creating these pages would definitely not be for targeting specific keyword terms but for providing more supporting content for our products and services.
-
Hi Brandon,
Anything that improves the user experience is a good thing, but be careful you don't end up just creating doorway pages, as this in itself can bring you a penalty.
Try to envisage how this will look from when a user lands but do keep in mind that this should not be done just to try and gain more favour with Google. However, if it does start to look like a doorway page, then as long as there is real value add, you should be fine.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Community Discussion - How do you create and distribute content?
Hi there, Moz Community! It's Thanksgiving here in the US, and this year I'm thankful for the release of Moz Content. 🙂 With that in mind, I'd like to revisit Kelsey Libert's November 5 Moz Blog post on creating and distributing content to kick of a community discussion to hold us over during this long weekend. Kelsey said: "Some content is designed to “go viral,” while other times a piece of content intended to stay among friends takes the Internet by storm. But whether planned or unplanned, rapidly-shared content has several commonalities. One of the key factors is that the content creates a strong emotional response in viewers." What do you think? How much effort do you put into getting your content distributed? Do you have particular strategies for creating your content? What are they?
Content Development | | MattRoney5 -
Why is content getting longer?
I find it odd that with the way life is today -- the gotta-have-it-now, instant gratification, can't hold someone's attention span for longer than 3 seconds -- why Google is wanting content to be REALLY long?? I've read articles saying content should be as long as 2,000 words per page. This just seems nuts to me. No one wants to read anymore. Look at how short Twitter posts are and how videos are so prevalent now. Any thoughts?
Content Development | | SEOhughesm0 -
Are press releases that could end up being published with duplicate content links point back to you bad for your site ?
With all the changes to the seo landscape in the resent years im a little unsure as to how a press release work looks in the eyes of Google (and others). For instance, you write up a 500 word press release and it gets featured on the following sites : Forbes Techcrunch BBC CNN NY Times etc ... If each of these cover your story but only rewrite 50% of the article (not saying these sites wouldn't re write the entire artcile, but for this purpose lets presume only 50% is rewritten) could it be negative to your backlink profile, ? Im thinking not, as these sites will have high authority, but what if once your press release is published on these sites 10 other smaller sites re publish the stories with almost no re writing, either straight from the press release or straight from the article in the mainstream news sites. (For clarification this Press release would be done in the fashion of a article suggestion to relevant journalists, rather than a blanket press release, via PR Newswire, mass mail out etc. Although i guess the effect with duplicate content backlinks is the same.) You now have c. 50 articles online all with very similar content with links pointing back at you, would this have a negative effect or would each link just not carry as much value as it normally would. By now we all understand publishing duplicate content on our own sites is a terrible idea, but dose have links pointing back to your self from duplicate (or similar) content hosted on other sites (some being highly authoritative) effect your site 's seo ?
Content Development | | Sam-P1 -
Is there a content ratio that google looks for?
What i mean by this is: If i have a 1000 page ecommerce site that has say 10 pages of good quality content (1% good content) and a competitive site that has 100 pages of good content (10% good content) and another that has 500 (50%). if they are all almost the same in every other way the 50% content site would win hands down. however this is not always possible to have so much good content on some types of site. The question is: Is there a min percentage to aim for? Also is there a similar min rate of content production to aim for. Is their a kind of tipping point to get past that google will think they are doing things right i should keep an eye on them!
Content Development | | mark_baird0 -
Ideas for content
Where do you get your ideas to create content for a blog? I have been using the new keyword planner and am not coming up with any ideas. We are an e-commerce site that deals with commercial equipment. It is hard for me to show anything interesting with products because the company does not own it.
Content Development | | EcommerceSite0 -
Duplicate Page Content & Rel-Canonicals
The SEO Moz duplicate page content tool lists the following URL's as having duplicate content: http://www.savvyboater.com/1988-newer-8-tooth-15-hp-honda-outboard-props.aspx http://www.savvyboater.com/1988-newer-8-tooth-15-hp-honda-outboard-props.aspx?sort=PriceAsc&pi=2 The second URL is the price sorter/second page of the category and contains the following rel-canonical: | http://www.savvyboater.com/1988-newer-8-tooth-15-hp-honda-outboard-props.aspx"> Are we using the rel-canonical correctly in this case? If so, why does it continue to show up as duplicate content in our SEO Moz report? There are over 1,000 URLS listed in the report with the exact same issue. |
Content Development | | ironpac0 -
Duplicate content on forums?
I am creating a forum. I am concerned that when I create the forum, users will copy content from other places to post onto my forum. How negative/bad is this in terms of google eyes? I am concerned when people copy press releases and re-post it to the forum. Should I make a rule that all content must be typed and not copied? Or is a little copying okay?
Content Development | | sseibel0