Website rankings drop significantly after moving to new hosting provider
-
My website - www.isacleanse.co.nz has dropped from being top10 rankings for all of my keywords to not even being in top 50 after just checking now.
It used to be hosted on: www.1stdomains.nz
It got migrated to Sitground servers about a month agoSee attached screenshot - would moving hosting provider cause such a huge drop? Or would there be anything else I should be looking at ?
-
Now that I check rankings for isacleanse.co.nz (without the www.) the keywords are all ranking in the same spot they used to be... so what I can gather there is no issue but instead my 'rank tracker' for keywords within MOZ was updating the rankings for a www. when the rankings have now moved to the non www. site?
Does that make sense? I've now reinstated back the www. before the domain name as I prefer it this way.
I will still make those changes that you've mentioned above! Much appreciated
-
Make sure that you are doing 301 redirects from your www links to your new non-www links. This will tell search engines where the new pages are.
-
Not as important reason as the rest I mentioned. Correct all and will be fine.
-
Thanks for your responses Frank & Krzysztof!
From what I can tell the site has been migrated and is now showing as isacleanse.co.nz and it used to have a www. before it - would this be the reason for the drop?
-
Hi Sandi Matic.
Indeed, server location is in US and that matters.
On the other hand I see in google search result versions of your website: with www and without www. I see also this at the end of google results:
"In order to show you the most relevant results, we have omitted some entries very similar to the 89 already displayed.
If you like, you can repeat the search with the omitted results included."
so this means you have some amount of similar content.In code I see this: but your website is dedicated to New Zealand right? Change this (and all other) to en-NZ. Setting hreflang can help too.
Also you have little amount of linking domains (weak or weaker domains after new penguin 4). Worth to do is linkbuilding.
Another errors are meta descriptions are part of main content, heading h1 doubled, etc. To check all, page by page seo audit is needed. Even if you had it before, now you have to fix those onpage things to get better serps/traffic.
-
I only see 2 reasons for your rank to drop like this after switching servers. Your site is slower after the move and your servers location(not sure about this one, maybe someone else can confirm).
#1 - Site speed is a key factor for ranking so if you had excellent speed and you switched to average speed, this could be one of the cause.
Did you notice if your site is slower after the move? And how long after the move did your rank start dropping?
#2 - If your server was in New Zealand and now it's, lets say in the US, there is an added respond time for people looking for you website in New Zealand.
Do you know in which country is the new server located in? A good CDN might help if that's the issue.
I hope this points you in the right direction to get your issue resolved!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site move?
What happens in a site move from a subdomain to a new domain and how does that effect the root domain of the subdomain and whether or not the subdomain SEO would be transferred to the new domain?
Web Design | | Jjjay1 -
With Google's new Speed Update, what does that mean for AMP pages?
Hey everyone! I wanted to get the other Mozzers opinions on this. With Google announcing a new Speed Update that will affect mobile rankings, I wanted to ask: How will AMP pages play into this? Let me know what you think!
Web Design | | TaylorRHawkins
Thanks!2 -
What Website Platform would you use?
We are considering 1 maybe 3 websites (1 new 2 redesign) there are so many options with technology rolling over every 3 years it seems. Here are my obstacles: Wordpress: dynamic but easily hacked, often needs updating Joomla: attractive, but cumbersome to manage Custom: sleek and easier to manage, but gets outdated quickly Here are some variables: 80+ products, E-Commerce, Dynamic, Blog, Tons of images, SEO friendly, MUST not lose our rankings! OK, Moz friends, What do you recommend?
Web Design | | KevnJr0 -
Multilingual website in Belgium?
Hi Mozzers, I have a question about a multilingual website for a client for us in Belgium. As you guys know in Belgium we speak French and Dutch. The situation:
Web Design | | WeAreDigital_BE
At the moment we have client.be for the Dutch version of the website and client.be/fr for the French version. All tagged with href lang tags and webmaster tools. The client wants to build a new website. There are three possibilities: 1. We keep using subfolders (same configuration as the current situation). In my head this would be my first choice. 2. We just let them build two separate domains.
client-keywordindutch.be & client-keywordinfrench.be 3. We use subdomains. As the development company is not sure that it is technically possible to use subdomains, I need to know which option is the next best one and which option you would give priority and why? Should we just push through with the subfolder? Thank you for your thoughts!
Sander0 -
Best practice for multilanguage website ( PHP feature based on Browser or Geolocalisation)
Hi Moz Experts I would like to know what does it the best practice for multilanguage website for the default language ? There are several PHP features to help users to get the right language when they come from SEO and direct; present the default language by browser language, by gelolocalisation, etc. However, which one is the most appropriate for Quebec company that try to get outside Canada ? PRO and CONS. Thank you in advance.
Web Design | | johncurlee0 -
How to submit or build website like this?
Hello Experts, how to submit website like this flow, i mean how can we show our home, about us, services and contact us page like this in search engine 14dcx86.png
Web Design | | JulieWhite0 -
How to provide product information without duplicate content?
Hi all, I have an ecommerce website with approx 400 products, these are quite technical products and i use to have helpful information about the products on the product pages... My SEO company told me to remove all this, as i had lots of duplicate content issues... I have since had content writers re-write all product descriptions (about 250 words per product)... and now i am trying to figure out a way of getting the "helpful" information back on but in some kind of dynamic way... There is basically about 5 or 6 blocks of information, that can be added to each product page, these overlap hundreds of products. i was thinking of perhaps creating a separate static page for each block of useful information, and putting links on the product pages to this... however, ideally i would prefer to not keep sending customers to other pages... so wanted to see if others had come across similar issues themselves and how they went about having this "content" available to the user but in such a way it was not duplicate content... Please note using images would not be any good here, as the content varies in size but most of it is text based... regards James
Web Design | | isntworkdull1 -
Can "poor" subdomains drop PR of the root domain?
The page rank of my company's website has dropped from a 6 to a 4 over the past year or so. In that time, we implemented subdomains for development sites to show clients progress on their websites. I noticed that our "dev" sites are being indexed while in development and my question is, will Google drop pagerank of our root domain purely off of these "dev" subdomains? Example - our site is www.oursite.com Dev site - development1.oursite.com I just began investigating the drop and this came to my mind yesterday but am not too sure what type of impact these non-credible subdomains will have on our root domain. Any thoughts?
Web Design | | ckilgore0