Collecting post codes / zip codes in Google Analytics - Terms of Service
-
Hi Mozzers,
Just reading up on Google Analytic's Terms of Service and wondering if collecting post codes / zip codes (from a website's 'Find my nearest...' tool) adhere's to the following:
"You will not (and will not allow any third party to) use the Service to track, collect or upload any data that personally identifies an individual (such as a name, email address or billing information), or other data which can be reasonably linked to such information by Google."
What do you think?
-
Hi,
As long as you won't send this information to Google Analytics you'll be fine. It can be on the page and you can track it with another tool but as this information can be linked to a specific individual you're probably not allowed to save this. Usually what you could do is save this data hashed in Google Analytics and then unhash it again if you would like to use it. That will be allowed, Google just doesn't want data in it's databases that can be linked to a user as they're not responsible for the data privacy of it.
Martijn.
-
Howdy.
I might be very much mistaken, but as far as I understand, when you use "find my nearest" tool you do not "track, collect or upload any data that...", since everything is happening on a client's side of interaction. If you are, indeed, tempering with data when users are doing something on your website (eg.: if you use sniffers or other recording techniques), then yes, that would be against their policy.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Analytics / Funnel benefits to account creation at end of steps?
I'm working with a client that has a number of paths for users to take (demand vs. supply, a lot of variables, etc). All involve new URLs and are perfect for destination-based goals and thus the creation of funnels; however, right now most are irrelevant due to some issues involving redirects, changed paths, etc. In the process of trying to make sense of them, I discovered that the site forces you to make an account before proceeding through the steps in the funnel. Are there any resources that might indicate the best to approach situations like this - that is, account creation at the beginning (and as a requirement before proceeding) to creating an account at the end? I'm trying to make sense of all their potential paths, but it's impossible without making countless accounts. Thanks.
Reporting & Analytics | | Alces0 -
Why isn't my google analytics working on a subdomain?
I have a website with Google Analytics which works fine. I tried adding the code to a subdomain using http://www.verticalrail.com/kb/filter-in-google-analytics-to-track-subdomains/ as a guide. There is no data showing up though. Any ideas?
Reporting & Analytics | | EcommerceSite0 -
Google Analytics Automated Reporting
HI all, I tend to do a big reporting powerpoint deck using screenshots from google analytics and tables I create year end and mid year. It's like an 80 page report for the 10 webisite swe have and then I go ahead and make annotations as I see from the data. That being said this can take a lot of time, up to a 40 hours of time to pull it all together or more which is challenging when you have daily meetings. Anyhow, I've looked into automating and tried a couple things: 1. Tableau- but it keeps crashing and seems tedious 2. Dashlane and supergrabber- seem a bit tedious to set up too. Anyone have ideas on how to better shar ereporting in the organization in this type of format for a website (websites)? Organic, paid, traffic, etc. Laura
Reporting & Analytics | | lauramrobinson322 -
Google Analytics - how do you find out Unique Visitors ?
Hi Im trying to find out unique visitors per annum in GA, is this possible, is it simply users ? i know they changed definitions recently cheers dan
Reporting & Analytics | | Dan-Lawrence0 -
E-commerce data import Google Analytics
Hi there, Since a few weeks we have started a cooperation with a big online wholesale company which now sells our products. I want to import simple E-commerce data: amount of transactions and revenue. More detailed data such as amount of products, name of products, etc. is not necessary in the first place. Now I discovered the 'data import' functionality in Google Analytics but I can't find any suitable option for E-commerce data import. The data from the wholesale company is gathered in a nice export in a separate system, so there should be a way ti import this data into Analytics. Could anybody help me with this? Any advice is welcome! Thanks in advance.
Reporting & Analytics | | MarcelMoz
Marcel0 -
Google Analytics (not provided)
Hi A greater and greater % of clicks is showing as "not provided" - does any one know of any good external tracking software which will show this information? Thanks
Reporting & Analytics | | jj34340 -
Google Analytics help - exporting reports
Hey mozzers, A little help if you will. I am in traffic sources > sources > search > organic I am view keywords and comparing 1 month with another. Now I see what 1 keyword sends 1st month, 2nd month and % Change. I want to export this data to an .xls file. When I do, I end up with a file that shows what 1 keyword sends 1st month and 2nd month, but no % Change! I really need to include this in exported document.... Summary: Analytics hates me. 🙂
Reporting & Analytics | | MirandaP0 -
Google analytics advanced segments
Ok, I need help with a simple (although, for some reason, I'm having trouble with it) advanced segment. Dilemma**:** All of our techs have a backend cookie that they use to log into our website. I want a way toexclude all visites where the landing page contained this in the url:/backend/cookie.php?username= Advanced Segment: We have a lot of techs and each one of them has a different "username=example". So how can I set up an advanced segment where it will exclude any visit where the visitor came in one a landing page containing /backend/cookie.php?username=
Reporting & Analytics | | NerdsOnCall0