My local search results don't seem to line up with the numbers.
-
After a year looking at the SERP's of the competition vs our listings I can't figure out what we are not doing by the numbers that is keeping the rankings down. Even looking at the Moz My Business report I don't see what's missing here. https://tools.brightlocal.com/seo-tools/admin/location-dashboard/location/353989/gpw/view#tab-1685931
-
Thanks, Michael!
While what I say here can't equal a professional audit, I'm going to take a quick look at your business and one of your keywords (limo service charleston sc).
Using our free Moz Check Listing tool, I see you've got quite a few inconsistencies on the major local business data platforms:
You have duplicate listings on Facebook and several other platforms. Your duplicate listing on Facebook is throwing up a little red flag for me. This is what I see:
Your correct NAP is:
Charleston Black Cab Company
1529 Sam Rittenberg Blvd, Ste 2B, Charleston, SC, 29407
(843) 216-2627
www.charlestonblackcabcompany.comBut I see a Facebook duplicate with:
Charleston Black Cab Company
7281 Cross County Rd, North Charleston, SC 29418
(843) 216-2627
http://www.charlestonblackcabcompany.com/Perhaps this is a second location, or you have moved, but in any case your name and phone number are being tied to two different addresses. If this is an old address, you need to close the duplicates and all old references to it. If it's a second location, it must not share a phone number with the Sam Rittenberg Blvd location.
I am also seeing a duplicate YP listing with this info:
Charleston Black Cab Company
1140 Barfield St, Daniel Island, SC 29492
(843) 216-2627So, same as above, whether this is a previous or active address.
Looks like you have some citation cleanup to do. If you are a Moz Local customer, our tool will certainly help with this important aspect of your active location data management. If you are not a customer, please study the results of the free tool closely and take manual actions to resolve inconsistent data and seek duplicate closure. *Please note that Moz Local is not finding your Google My Business listing because Google does not show us service area businesses with hidden addresses. It's correct that you've hidden your address on Google in compliance with their guidelines ... please make 100% certain that your address is correct in your GMB dashboard, though.
Now, I'm taking a look at Google's local results for 'limo service charleston sc', keeping in mind, of course, that what I see in my location will not be identical to what you or your customers see.
While not in the 3 pack, you are coming in at #6 in the local finder view:
The good news is that I don't see geography locking you out of the results. In other words, there doesn't appear to be a centroid issue playing a role here ... you are located in approximately the same area as the 5 businesses outranking you. Good to see.
I notice there is no place marker on the map designating your business at the automatic zoom setting. Not sure why that is, but it does make me wonder how much Google trusts the data they have about your business. I notice this on a few of your competitors as well, but others do have the place marker, with their name written out on the map.
I notice that you have earned many, many more reviews than any of your competitors. On the one hand, that's awesome, on the other hand, we always have to ask the question (no offense meant here) of whether you are positive that the review earning process is sticking to the letter of Google's guidelines. You'll want to be certain that you haven't somehow offended the Google gods in any way.
A couple more things ... I'm looking at your website and see:
-
You're doing a good job trying to cover a variety of user groups that need limo rental, but some of the pages you've devoted to these are on the short side. Do you feel you've made the best possible effort, or is there more you could do?
-
I wonder about the business name. Most of your competitors have the word 'limo' in their name. I wonder if the fact that you are using the words 'black cab' instead of 'limo' is giving your competitors an advantage. Not a lot you can do about this, but I thought it was worth mentioning.
-
Have you made sure there are no errors being reported in Google Search Console? Likely you have, but just mentioning
Summing Up
The citation situation is paramount. Getting those cleaned up really matters. I can't see if you have Google duplicates because the business is an SAB, but a full citation audit and the use of automated tools + possible manual correction seems warranted here given how quickly Moz Check Listing surfaced 3 different addresses tied to the same phone number.
The review situation and more thoughts on the website come second.
These are at-a-glance thoughts. There is likely more to be looked at, but I hope this gives you a good start!
-
-
Thank you for pointing out that I didn't share the public url for this.
This one will show the keywords and Local SERPS vs competition.
The website is https://www.charlestonblackcabcompany.com
I've made most all the suggested changes through MOZ and
This is the public link for the report I'm looking at with the comparison
-
Hi Michael!
I'm sure our cool community will love to help you out in any way they can. We'll need some further details, though, to dig into your scenario. The link you are sharing is going to a login screen (so, not visible to the public). Can you share:
-
The name and address of your business?
-
The top 1-3 keyword phrases you're hoping to compete for?
-
A link to your website?
If you're able to share these details, I'm sure you'll receive good feedback from the community
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does having a Google My Business website help my local seo?
Everybody says it's important to put as much information as you can into your Google My Business listing. I'm wondering if it helps to take Google up on it's offer to give you a free website in addition to the website I already have of my own.
Reviews and Ratings | | KenLapp1 -
Not showing up in Google Local Pack despite being #1 ranked for keyword
Hey everyone, This has been an on-going problem that we've been having for a select location of ours. We've been #1 ranked for the keyword "dog groomers near me", however we don't show up in the Google Local Pack (top 3 locations box). We have a high 4.9 rating with 20+ ratings, and the other locations that DO show up have a 2.4 and 3.6 rating with less reviews! I've exhausted every resource and have even geo-tagged our specific photos on our landing pages. I'm not sure what to do anymore as we're already #1 ranked on every similar keyword. Thank you, Anthony
Reviews and Ratings | | anthonydegalbo0 -
It's been over a year of going back and forth with Google My Business team
It's been over a year of going back and forth with Google My Business team regarding my GMB page. It was active for 2+ years prior with over 20+ reviews. I email GMB weekly to find out the status of the page and they keep saying it is a technical glitch and they are waiting for an update. Would love to get any advice on how to resolve my business page so it appears again on the Google maps or who I can contact to resolve this issue. This is our third time creating a new G+ business page https://plus.google.com/+LocalSEOSearchToronto
Reviews and Ratings | | LocalSEOSearch_john0 -
What's the best way to keep Google My Business reviews when the business changes names?
I work with an interior designer who is re-branding and changing her business name to focus specifically on windows. Can she keep her GMB reviews and just change the name of her business, then reverify with Google? She doesn't want to lose her current local pack ranking.
Reviews and Ratings | | obkommy1 -
Rich snippets are not showing in search
We have a new real estate website. It was launched some 3-4 months back. Search results are not showing rich snippets. Although as per Google testing tool everything is just fine(All Good) As per Google webmaster they deduct 0 pages with structured data. Please suggest. The URL in question is **https://compare-properties.com/project/jaipur/melodia **
Reviews and Ratings | | rakesh10 -
Why ratings (no. of reviews & stars) still not showing in search results?
We implemented Schema and submitted the pages (with actual ratings and reviews) to Google Webmaster's Structured Data Markup tool a few weeks ago, but the ratings (stars and no. of reviews) are not showing yet. How long do I need to wait? TIA!
Reviews and Ratings | | zpm20140 -
Where Google+ Local Gets Listings?
I've seen a lot of business owners mention that their website is on Google+ Local but they say they never added it. Does anyone know which companies Google buys databases from and lists the businesses and unclaimed? And how often do they do this?
Reviews and Ratings | | CyberAlien0 -
Google places and "people also search for"
I run a yoga studio in Toronto, Canada. I googled "Fireflow Yoga". The Google Places listing shows up on the right, and underneath it there is a listing for 5 competitors under the title "people also search for". Is there any way to turn it off that that "People also search for" does not appear as part of the listing? I also did a reciprocal search of the 5 competitors connected to our listing. They also have 5 "people also search for" on their places pages but we are not listed on their pages. What can I do to work towards Google showing our listing under "People also search for" when they look up similar businesses nearby? thanks. blBFSKU
Reviews and Ratings | | FireflowJ0