Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Republishing blog content on LinkedIn and Medium
-
Hi Mozzers,
I'm thinking republishing content from my own website's blog on platforms like LinkedIn and Medium. These sites are able to reach a far bigger (relevant) audience than I can through my own website, so there's strategic reasoning for doing this.
However, with SEO being a key activity on my own website, I don't want to be at risk of any penalties for duplicate content. However, I've just read this on Search Engine Journal:
"there is confirmation from Google... Gary Illyes has stated that republishing articles won’t cause a penalty, and that it’s simply a filter they use when evaluating sites. Most sites are only penalized for duplicate content if the site is 100% copied content."
So, what do people think - is republishing blog content, on LinkedIn and Medium safe? And is it a sound tactic to increase reach?
-
Both Andy and Patrick have provided great responses, and took the recommendations right out of my mouth!
I agree, LinkedIn is a better platform for you to reach your relevant audience so posting your content there is ideal. Don't worry about posting content that already exists on your website, you shouldn't get dinged for it.
-
Hi there
Great answer above from Andy. My clients and I both use LinkedIn and Medium and have yet to see an issue. I have found it to be a great method of distributing content and gaining a wider audience while building my personal brand. Two things I'd like to throw in to easy worries...
First, I always include a link at the bottom of the content that says:
**This post was originally written and posted on MarcelDigital.com **- with a link to the post on Marcel Digital's website.
Second, another technique that I like is how Neil Patel posts on LinkedIn. He posts a good chunk of the article, BUT if you want to read the whole thing, you have to click a link about half way through the article that says "[click to continue reading...]". That way you're doing two things - giving credit to your website for the post and also driving traffic to your website.
Let me know if this makes sense or if you have any questions - good luck!
Patrick -
Hi Robin,
There is no real problem in what you want to do. Medium is a great way to get your content in-front of more people, as is Pulse.
This is what Google has to say on the matter...
- Syndicate carefully: If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you'd prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the noindex meta tag to prevent search engines from indexing their version of the content.
I would say go for it - have seen this done many, many times and without any issue.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Cached version of my site is not showing content?
Hi mozzers, I am a bit worried since I looked a cache version of my site and somehow content is partially showing up and navigation has completely disappeared. Where could this come from? What should I be doing? Thanks!
Intermediate & Advanced SEO | | Taysir0 -
Category Pages & Content
Hi Does anyone have any great examples of an ecommerce site which has great content on category pages or product listing pages? Thanks!
Intermediate & Advanced SEO | | BeckyKey1 -
Medical / Health Content Authority - Content Mix Question
Greetings, I have an interesting challenge for you. Well, I suppose "interesting" is an understatement, but here goes. Our company is a women's health site. However, over the years our content mix has grown to nearly 50/50 between unique health / medical content and general lifestyle/DIY/well being content (non-health). Basically, there is a "great divide" between health and non-health content. As you can imagine, this has put a serious damper on gaining ground with our medical / health organic traffic. It's my understanding that Google does not see us as an authority site with regard to medical / health content since we "have two faces" in the eyes of Google. My recommendation is to create a new domain and separate the content entirely so that one domain is focused exclusively on health / medical while the other focuses on general lifestyle/DIY/well being. Because health / medical pages undergo an additional level of scrutiny per Google - YMYL pages - it seems to me the only way to make serious ground in this hyper-competitive vertical is to be laser targeted with our health/medical content. I see no other way. Am I thinking clearly here, or have I totally gone insane? Thanks in advance for any reply. Kind regards, Eric
Intermediate & Advanced SEO | | Eric_Lifescript0 -
How does google recognize original content?
Well, we wrote our own product descriptions for 99% of the products we have. They are all descriptive, has at least 4 bullet points to show best features of the product without reading the all description. So instead using a manufacturer description, we spent $$$$ and worked with a copywriter and still doing the same thing whenever we add a new product to the website. However since we are using a product datafeed and send it to amazon and google, they use our product descriptions too. I always wait couple of days until google crawl our product pages before i send recently added products to amazon or google. I believe if google crawls our product page first, we will be the owner of the content? Am i right? If not i believe amazon is taking advantage of my original content. I am asking it because we are a relatively new ecommerce store (online since feb 1st) while we didn't have a lot of organic traffic in the past, i see that our organic traffic dropped like 50% in April, seems like it was effected latest google update. Since we never bought a link or did black hat link building. Actually we didn't do any link building activity until last month. So google thought that we have a shallow or duplicated content and dropped our rankings? I see that our organic traffic is improving very very slowly since then but basically it is like between 5%-10% of our current daily traffic. What do you guys think? You think all our original content effort is going to trash?
Intermediate & Advanced SEO | | serkie1 -
International SEO - cannibalisation and duplicate content
Hello all, I look after (in house) 3 domains for one niche travel business across three TLDs: .com .com.au and co.uk and a fourth domain on a co.nz TLD which was recently removed from Googles index. Symptoms: For the past 12 months we have been experiencing canibalisation in the SERPs (namely .com.au being rendered in .com) and Panda related ranking devaluations between our .com site and com.au site. Around 12 months ago the .com TLD was hit hard (80% drop in target KWs) by Panda (probably) and we began to action the below changes. Around 6 weeks ago our .com TLD saw big overnight increases in rankings (to date a 70% averaged increase). However, almost to the same percentage we saw in the .com TLD we suffered significant drops in our .com.au rankings. Basically Google seemed to switch its attention from .com TLD to the .com.au TLD. Note: Each TLD is over 6 years old, we've never proactively gone after links (Penguin) and have always aimed for quality in an often spammy industry. **Have done: ** Adding HREF LANG markup to all pages on all domain Each TLD uses local vernacular e.g for the .com site is American Each TLD has pricing in the regional currency Each TLD has details of the respective local offices, the copy references the lacation, we have significant press coverage in each country like The Guardian for our .co.uk site and Sydney Morning Herlad for our Australia site Targeting each site to its respective market in WMT Each TLDs core-pages (within 3 clicks of the primary nav) are 100% unique We're continuing to re-write and publish unique content to each TLD on a weekly basis As the .co.nz site drove such little traffic re-wrting we added no-idex and the TLD has almost compelte dissapread (16% of pages remain) from the SERPs. XML sitemaps Google + profile for each TLD **Have not done: ** Hosted each TLD on a local server Around 600 pages per TLD are duplicated across all TLDs (roughly 50% of all content). These are way down the IA but still duplicated. Images/video sources from local servers Added address and contact details using SCHEMA markup Any help, advice or just validation on this subject would be appreciated! Kian
Intermediate & Advanced SEO | | team_tic1 -
Copying my Facebook content to website considered duplicate content?
I write career advice on Facebook on a daily basis. On my homepage users can see the most recent 4-5 feeds (using FB social media plugin). I am thinking to create a page on my website where visitors can see all my previous FB feeds. Would this be considered duplicate content if I copy paste the info, but if I use a Facebook social media plugin then it is not considered duplicate content? I am working on increasing content on my website and feel incorporating FB feeds would make sense. thank you
Intermediate & Advanced SEO | | knielsen0 -
Duplicate Content on Press Release?
Hi, We recently held a charity night in store. And had a few local celebs turn up etc... We created a press release to send out to various media outlets, within the press release were hyperlinks to our site and links on certain keywords to specific brands on our site. My question is, should we be sending a different press release to each outlet to stop the duplicate content thing, or is sending the same release out to everyone ok? We will be sending approx 20 of these out, some going online and some not. So far had one local paper website, a massive football website and a local magazine site. All pretty much same content and a few pics. Any help, hints or tips on how to go about this if I am going to be sending out to a load of other sites/blogs? Cheers
Intermediate & Advanced SEO | | YNWA0 -
Duplicate content on ecommerce sites
I just want to confirm something about duplicate content. On an eCommerce site, if the meta-titles, meta-descriptions and product descriptions are all unique, yet a big chunk at the bottom (featuring "why buy with us" etc) is copied across all product pages, would each page be penalised, or not indexed, for duplicate content? Does the whole page need to be a duplicate to be worried about this, or would this large chunk of text, bigger than the product description, have an effect on the page. If this would be a problem, what are some ways around it? Because the content is quite powerful, and is relavent to all products... Cheers,
Intermediate & Advanced SEO | | Creode0
