Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should I run my Shopify store on a subdomain or buy a new domain for it?
-
I'm planning to set up a subdomain for my Shopify store but I'm not sure if this is the right approach. Should I purchase a separate domain for it? I'm running Wordpress on my website and want to keep it that way. I want to use Shopify for the ecommerce side. I want to link the store from the top nav and of course I'll use CTA's in a variety of ways to point to merchandise and other things on the store side. Thanks for any help you can offer.
-
Okay, great. I'm thinking on the right track here then. I'm mostly after the user's experience here. I want it to be clear they're still dealing with the same site/brand. I have the same feeling about the 3rd party domain. I just want it all under the same umbrella here as much as I can while being able to keep this fairly easy and low cost. Thanks for the input. I really appreciate it.
-
One additional thought... what is the difference in moving it from the shopify provided URL? Should I even move it if I cannot move it to a directory?
-
Unfortunately, having it on a directory doesn't seem to be possible using Shopify or I'd do it that way. Seems by what you say there is no difference. Once upon a time I had a store on this same site on a subdomain so I'm thinking to just go back to that. My traffic isn't going to be fully dependent on SEO but I'd like to leverage as many avenues as I can in how I go about things. In terms of SEO, the subdomain would just be on its own separate path, is that it?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to avoid Google penalties being inherited when moving on with a new domain?
Looking for SEOs who have experience with resetting projects by migrating on to a new domain to shed either a manual or algorithmic penalty. My questions are: For algorithmic penalties, what is the best migration strategy to avoid inheriting any kind of baggage? 301, 302, establish no connection between the two sites? For manual penalties, what is the best migration strategy to avoid inheriting any kind of baggage? 301, 302, establish no connection between the two sites? Any other input on these kind of reset projects is appreciated.
Intermediate & Advanced SEO | | spanish_socapro0 -
Consolidating Multiple Domains into A Single Domain
I have a client who's website is an amalgamation of multiple domains. jacksonhole.net is the main domain but the site passes traffic back and forth from the following domains/sites. My questions is, would it it be better for SEO to consolidate all of these domains under the single high authority domain and 301 redirect the rest or is that a really bad idea? Thanks for your help. jacksonhole.net (Domain Authority 31) jackson-hole-rental-condos.com (Domain Authority 22) jackson-hole-rental-homes.com (Domain Authority 21) j acksonholehotelguide.com (Domain Authority 19)
Intermediate & Advanced SEO | | dbaxa-2613381 -
Referring domain issues
Our website (blahblah).org has 32 other domains pointing to it all from the same I.P address. These domains including the one in question, were all purchased by the website owner, who has inadvertently created duplicate content and on most of these domains. Some of these referring domains have 301's, some don't - but it appears they have all been de-indexed by Google. I'm somewhat out of my depth here (most of what I've said above has come from an agency who said we should address this before being slapped by Google). However I need to explain to my line manage the actual issues in more detail and the repercussions - any anyone please offer advice please? I'm happy to use the agency, or another - but would like some second opinions if possible?
Intermediate & Advanced SEO | | LJHopkins0 -
301 Redirect of subdomain?
Fellow Mozzers, I'm having a hard time wrapping my brain around a redirect issue and thought it was worth posing the question to the Moz community. I did a search first but couldn't find the exact answer I was looking for. How does a 301 redirect work when you redirect a sub domain example.homepage.com to www.homepage.com but you keep the sub directories of example.homepage.com/page-1 active and are trying to rank them? I'm dealing with a current project where this is happening and this doesn't make sense to me, to redirect the subdomain if you're also trying to rank/create search traffic for pages, sub directories on example.homepage.com. This also get's into the debate of if a sub domain site is viewed as it's own website and therefore has to rank itself. If this is true, it seems like we're kind of killing the authority of the site by redirecting it. Additionally, www.homepage.com has a much stronger link profile than example.homepage.com I hope this makes sense. Any thoughts are appreciated. Thanks for your time.
Intermediate & Advanced SEO | | SMG-Texas0 -
Why does a site have no domain authority?
A website was built and launched eight months ago, and their domain authority is 1. When a site has been live for a while and has such a low DA, what's causing it?
Intermediate & Advanced SEO | | optimalwebinc0 -
Duplicate content on subdomains.
Hi Mozer's, I have a site www.xyz.com and also geo targeted sub domains www.uk.xyz.com, www.india.xyz.com and so on. All the sub domains have the content which is same as the content on the main domain that is www.xyz.com. So, I want to know how can i avoid content duplication. Many Thanks!
Intermediate & Advanced SEO | | HiteshBharucha0 -
Franchise sites on subdomains
I've been asked by a client to optimise a a webpage for a location i.e. London. Turns out that the location is actually a franchise of the main company. When the company launch a new franchise, so far they have simply added a new page to the main site, for example: mysite.co.uk/sub-folder/london They have so far done this for 10 or so franchises and task someone with optimising that page for their main keyword + location. I think I know the answer to this, but would like to get a back up / additional info on it in terms of ranking / seo benefits. I am going to suggest the idea of using a subdomain for each location, example: london.mysite.co.uk Would this be the correct approach. If you think yes, why? Many thanks,
Intermediate & Advanced SEO | | Webrevolve0 -
Multiple stores & domains vs. One unified store (SEO pros / cons for E-Commerce)
Our company runs a number of individual online shops, specialised in particular products but all in the same genre of goods overall, with a specific and relevant domain name for each shop. At the moment the sites are separate, and not interlinked, i.e. Completely separate brands. An analogy could be something like clothing accessories (we are not in the clothing business): scarves.com, and silkties.com (our field is more niche than this) We are about to launch a related site, (e.g. handbags.com), in the same field again but without precisely overlapping products. We will produce this site on a newer, more flexible e-commerce platform, so now is a good time to consider whether we want to place all our sites together with one e-commerce system on the backend. Essentially, we need to know what the pros and cons would be of the various options facing us and how the SEO ranking is affected by the three possibilities. Option 1: continue with separate sites each with its own domains. Option 2: have multiple sites, each on their own domain, but on the same ecommerce system and visible linked together for the customer (with unified checkout) – on the top of each site could be a menu bar linking to each site: [Scarves.com] – [SilkTies.com] – [Handbags.com] The main question here is whether the multiple domains are mutually beneficial, particularly considerding how close to target keywords the individual domains are. If mutually benefitial, how does it compare to option 3: Option 3: Having recently acquired a domain name (e.g. accessories.com) which would cover the whole category together, we are presented with a third option: making one site selling all of these products in different categories. Our main concern here would be losing the ability to specifically target marketing, and losing the benefit of the domains with the key words in for what people are more likely to be searching for (e.g. 'silk tie') rather than 'accessories.' Is it worth taking the hit on losing these specific targeted domain names for the advantage of increased combined inbound links?
Intermediate & Advanced SEO | | Colage0