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  4. Reviews on Product Page or Separated

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Reviews on Product Page or Separated

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  • Ham1979
    Ham1979 last edited by Jun 14, 2017, 10:56 AM

    Good Afternoon

    We currently have our individual product information pages set-up with a link through to a separate review page optimised for the term "Product A Reviews"

    I was reading about structured data and if I read correctly, the reviews should sit with the marked up product data so I was wondering whether to merge them back into one page.

    We have many reviews so the review pages are paginated in blocks of 25

    My options are:

    • Leave as it is, product info page and separate review page
    • Merge the review content back in to the main page and have the pagination work on that page
    • Include the first 25 reviews on the product info page then when user clicks through to page 2, 3 etc they're taken to the separated review page. In that way the product page would regularly get new content and we can still have a page specifically targeted for reviews.

    From the users point of view, they probably aren't even aware they're being taken to a separate reviews page so with that in mind as I'm typing this maybe they should be one page again

    1 Reply Last reply Reply Quote 0
    • Everett
      Everett last edited by Jun 20, 2017, 5:07 PM Jun 20, 2017, 5:07 PM

      I like Logan's answer.

      You may, however, consider allowing a single "endlessly scrolling" Reviews page for each product, which:

      1. Would NOT have the first X reviews shown on the Product page (sorted in whatever way works best for you).

      2. Would perform the role of Review Pagination, though without taking anyone off the product page unless they REALLY wanted to see more reviews by clicking the (see all reviews) link. I think this is pretty similar to how Amazon does it, and they know what they're doing when it comes to maximizing conversions.

      3. Would be indexable and optimized for "Product Name Reviews".

      4. Would never be "built" unless there are at least X-reviews for the product, necessitating pagination.

      1 Reply Last reply Reply Quote 1
      • LoganRay
        LoganRay last edited by Jun 14, 2017, 12:16 PM Jun 14, 2017, 12:16 PM

        Hi,

        I'd definitely recommend keeping users on the product detail page to read reviews, for both structured data and UX reasons.

        You need to have reviews on the page if you want the rating to show up in search results, there might be a way around this but I wouldn't trust it in the long-term.

        From a UX perspective, if people can easily read the reviews on the same page, they'll have a lot less reason to do a search for "Product A reviews" and you're not distracting them by sending them to a different page. People have very short attention spans, so keep them on the product detail page, they shouldn't have to navigate back to the product in order to complete a purchase.

        Having reviews built into the page also helps different your pages from each other (in the event you have two very similar products) as well as the competition.

        1 Reply Last reply Reply Quote 2
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