Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

Your browser does not seem to support JavaScript. As a result, your viewing experience will be diminished, and you have been placed in read-only mode.

Please download a browser that supports JavaScript, or enable it if it's disabled (i.e. NoScript).

Anyone Seen Sitelinks for Brand and Product Name?

On-Page Optimization

707

LucyBee last edited by

Hi All,

I could be wrong but it appears our site is getting sitelinks for brand name + product name.

I understand that this is Google's choice and of course it would be great to have this for all our products. Is this random or an experiment by Google.

Please see attached screenshot.

All ideas welcome!

Jim

Aeg2Z
1 Reply Last reply
Reply Quote 0
LucyBee @Katarina-Borovska last edited by

Hi Katrina,

Good point about using these as landing pages. I'll keep an eye on the conversion.

All the best,

Jim
1 Reply Last reply
Reply Quote 0
LucyBee @benesmartin last edited by

Hi Martin,

Thank you for the reply. It's great to have confirmation.

All the best,

Jim
1 Reply Last reply
Reply Quote 0
Katarina-Borovska last edited by

Hi Jim,

This is not an experiment. It is selected by Google - you cannot choose/set up the sitelinks there. You should check the sitelinks once a while to make sure you are happy with how these pages are optimised. They give you a massive advantage so you should treat these pages as landing pages as they can drive traffic and be a good shortcut to conversions.

I hope it helps. Thanks.

Katarina
1 Reply Last reply
Reply Quote 1
benesmartin last edited by

Hey Jim,

This looks like the results from Google Products.

I think you can be happy with those results. I guess it's not any experiment and Google know what it does.

Cheers, Martin
1 Reply Last reply
Reply Quote 0

Got a burning SEO question?

Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.

Start my free trial

Browse Questions

View

From

Sorted by

With category

Explore more categories

Related Questions

Landing page separate from product page

Hello there, I have a wordpress website with a woocommerce plugin. I have 4 landing pages that describe my products and at the end of the pages, I have a CTA to my product page. is it bad for SEO? my website: https://relationadviser.ir
On-Page Optimization | | Aaron.be

1
Site name in page title - leave it or remove it?

Hi all, Recently came across some authority blog (quicksprout to be precise) which stated that apart from main page, contact page, about us and some other generic pages, site name should be removed as it might produce duplicate content. example "How to blog | Example Site name" This mostly is the issue with tags and categories pages as it shows on Moz issues. Is that really a problem and site name should be taken off them? Thank you.
On-Page Optimization | | Optimal_Strategies

1
Add content as blog post or to product pages?

Hi, We have around 40 products which we can produce plenty of in-depth and detailed "how to"-type pieces of content for. Our current plan is to produce a "How to make" style post for each as a long blog post, then link that to the product page. There's probably half a dozen or more of these kind of blog posts that we could do for each product. The reason why we planned on doing it like this is that it would give us plenty of extra pages (blog posts) on their own URL which can be indexed and rank for long tail keywords, but also that we can mention these posts in our newsletter. It'd give people a new page full of specific content that they can read instead of us having to say "Hey! We've updated our product page for X!", which seems a little pointless. Most of the products we sell don't get very many searches themselves; Most get a couple dozen and the odd few get 100-300 each, while one gets more than 2,000 per month. The products don't get many searches as it's a relatively unknown niche when it comes to details, but searches for the "categories" these products are in are very well known (Some broad terms that cover the niche get more than 30,000+ searches a month in the UK and 100,000+ world wide) [Exact].
Regarding the one product with more than 2,000 searches; This keyword is both the name of the product and also a name for the category page. Many of our competitors have just one of these products, whereas we're one of the first to have more than 6 variations of this product, thus the category page is acting like our other product pages and the information you would usually find on our product pages, is on the category page for just this product. I'm still leaning towards creating each piece of content as it's own blog post which links to the product pages, while the product pages link to the relevant blog posts, but i'm starting to think that it may be be better to put all the content on the product pages themselves). The only problem with this is that it cuts out on more than 200 very indepth and long blog posts (which due to the amount of content, videos and potentially dozens of high resolution images may slow down the loading of the product pages). From what I can see, here are the pros and cons: Pro (For blog posts):
1. More than 200 blog posts (potentially 1000+ words each with dozens of photos and potentially a video)..
2. More pages to crawl, index and rank..
3. More pages to post on social media..
4. Able to comment about the posts in the newsletter - Sounds more unique than "We've just updated this product page"..
5. Commenting is available on blog posts, whereas it is not on product pages..
6. So much information could slow down the loading of product pages significantly..
7. Some products are very similar (ie, the same product but "better quality" - Difficult to explain without giving the niche away, which i'd prefer not to do ATM) and this would mean the same content isn't on multiple pages.
8. By my understanding, this would be better for Google Authorship/Publishership.. Con (Against blog posts. For extended product pages):
1. Customers have all information in one place and don't have to click on a "Related Blog posts" tab..
2. More content means better ability to rank for product related keywords (All but a few receive very few searches per month, but the niche is exploding at an amazing rate at the moment)..
3. Very little chance of a blog post out-ranking the related product page for keywords.. I've run out of ideas for the 'Con' side of things, but that's why I'd like opinions from someone here if possible. I'd really appreciate any and all input, Thanks! [EDIT]:
I should add that there will be a small "How to make" style section on product pages anyway, which covers the most common step by step instructions. In the content we planned for blog posts, we'd explore the regular method in greater detail and several other methods in good detail. Our products can be "made" in several different ways which each result in a unique end result (some people may prefer it one way than another, so we want to cover every possible method), effectively meaning that there's an almost unlimited amount of content we could write.
In fact, you could probably think of the blog posts as more of "an ultimate guide to X" instead of simply "How to X"...
On-Page Optimization | | azu25

0
Corporate Re-Branding, How to best lead into new website?

I have a company that is going to be moving away from a name they have had for 40 years, into a name they have had for the past 10. They are becoming a bigger brand in Canada and want to move away from the west coast name. http://www.wcmachinery.net/ is becoming obsolete. http://shearforce.ca/ will be taking over for both sites. Both of the websites are identically built by a previous web company. The current root domain metrics are shown in the image provided. What do you Mozzers feel would be the best way to phase out the old site without losing the little bit of domain authority wcmachinery.net has gained? west coast machinery is also well know to its customers, so getting the branded search traffic to the shearforce site is also a priority. I am fairly certain this can be handled easily in the about page where it explains the relationship between the two companies. As a side note I have not performed any SEO work on either site as of yet. So please do not judge me based on this site! Thanks for your insights, Randy edit edit
On-Page Optimization | | PixelgemsCreative

0
Random Products on Homepage?

On our homepage, would having 8 randomly selected products from your catalogue (some of which contain keywords) be good, bad or have no effect on rankings? The proucts change with every refresh. Some may remain the same, but just change position.
On-Page Optimization | | filarinskis

0
Ecommerce Product Subcategory URL

Our website has 5 main categories displayed in tabs in the header. The main landing page of each of the 5 categories is a paginated page (3pages- set up with canonical tags to avoid duplicate content) with a side bar which splits the main category into many subcategories. Each of these subcategories essentially filter the main landing page into more defined categories customers find useful (price/colour) BUT once clicked enter into a separate landing page. We have worked hard to avoid any duplicate content issues between these sub-landing pages and the main landing page. This was done as we wanted each of the subpages to organically rank (thus we went with this method rather than filters). Hope we didn't do the wrong thing there? The question is should these sub-landing pages route straight from home to have the best chance to get individually ranked or routed through the main category bearing in mind we have 5 main categories each with many subcategories. i.e. domain.co.uk/subcategory or domain.co.uk/category/subcategory Thanks in advance for any advice given.
On-Page Optimization | | jannkuzel

0
Unique Product Descriptions Vs. Speedy Launch

We are close to launching a new property and are also in the process of writing completely unique product descriptions for every product. This will continue to take a lot of time. We are debating the following two options: A. Launch soon with about 10-15% of descriptions being very unique and the rest being standard (mostly manufacture supplied). Then continue to update product content as we complete new fresh descriptions. B. Wait to launch until everything is unique. This will probably set us back 2 Months. We of course would like to go live sooner than later, but don't want to jeopardize anything as it pertains to rankings. The fear internally with launching now is that product pages get crawled, but don't make our best 1st impression with the engines. The counter argument is that it doesn't matter much, pages will get crawled again, and the fresh new content will be considered. Any inputs on this? Is '1st impression' with Google key, or is there no harm in launching and updating. Everything else is very sound -- architecture, on-site optimization, usability/crawlability etc. It's just the matter of the unique vs. generic product page content. Many thanks!
On-Page Optimization | | SEOPA

0
Brand keyword is on every page

Suppose a website is devoted to a selling a modest number of products that are sold under one brand name. For example, the site might have product pages for Chevy Camaro, Chevy Suburban, and Chevy Volt, and many other pages related to Chevy. Chevy is in the domain name and on virtually every page. Competitors are also selling Chevy's and you want to rank well on the keyword "Chevy". One SEO rule is limit a keyword to one optimized page, and if it appears on other pages, minimize the use of the keyword on other pages, and pass links to the optimized page. However, it can be really challenging to write prose without using the brand name, particularly if the brand name is of the form "brand training method" or "brand learning center". The other pages can't say "training method" or "learning center". They need to say "brand training method", etc. What are the tactics to rank for a brand name when it appears on virtually every page? Best,
Christopher
On-Page Optimization | | ChristopherGlaeser

0