Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
White H1 Tag Hurting SEO?
-
Hi,
We're having an issue with a client not wanting the H1 tag to display on their site and using an image of their logo instead. We made the H1 tag white (did not deliberately hide with CSS) and i just read an article where this is considered black hat SEO.
https://www.websitemagazine.com/blog/16-faqs-of-seo
The only reason we want to hide it is because it looks redundant appearing there along with the brand name logo. Does anyone have any suggestions? Would putting the brand logo image inside of an H1 tag be ok?
Thanks for the help
-
There is also brand copy beneath the brand logo introducing the brand on each page. Does anyone have an opinion on wrapping the H1 around the brand name beginning the paragraph?
i.e.
Brand Name
produces such and such products for such and such industry.... and so on
-
I agree with Thomas. But if you are already using an image you can integrate it with an H1 tag and an "alt" markup. Something like
. Google will consider the alt title. Hope this helps!
-
If the background of the site is white and you made the H1 White you are doing something black hat rather your intentions are good or not in the eyes of Google.
I'm not saying you're trying to do something wrong if the client does not want to use the H1 tag what are they using for a title? You can still combine the two if you must is much better than making it essentially clear text which is what Google will think the white text is if the background is white.
you have to tell your client the H1 tag is extremely important and they need to introduce the page with the H1 tag displayed to the end-user.
Respectfully,
Thomas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Negative SEO - Spammy Backlinks By Competitor
Hi Everyone, Someone has generated more than 22k spam backlinks (on bad keywords) for my domain.Will it hurt on my website (SEO Ranking)? Because it is already in the top ranking. How could I remove all the spammy backlinks? How could I know particular competitior who have done this?
White Hat / Black Hat SEO | | HuptechWebseo0 -
Does Google and Other Search Engine crawl meta tags if we call it using react .js ?
We have a site which is having only one url and all other pages are its components. not different pages. Whichever pages we click it will open show that with react .js . Meta title and meta description also will change accordingly. Will it be good or bad for SEO for using this "react .js" ? Website: http://www.mantistechnologies.com/
White Hat / Black Hat SEO | | RobinJA0 -
Does type of hosting affect SEO rankings?
Hello, I was wondering if hosting on shared, versus VPS, versus dedicated ... matter at all in terms of the rankings of Web sites ... given that all other factors would be exactly equal. I know this is a big question with many variables, but mainly I am wondering if, for example, it is more the risk of resource usage which may take a site down if too much traffic and therefore make it un-crawlable if it happens at the moment that a bot is trying to index the site (factoring out the UX of a downed site). Any and all comments are greatly appreciated! Best regards,
White Hat / Black Hat SEO | | uworlds
Mark0 -
Title Tag : use comma, pipe or colon (:)
Hi, If Title has two and three keywords then which one is better option to separate them either with comma or pipe or colon. Example : Arvixe Review, Coupons (Jun 2015) and Uptime Report (I used (,) as a separator) Arvixe Review is primary keywords and Coupons and Uptime are secondary keywords. Aim is rank on keywords like Arvixe Review, Arvixe Coupons and Arvixe Uptime.
White Hat / Black Hat SEO | | gamesecure
Also, including current month and year with Title tag and it will change every month. Its means every month our title is changed.
Is this effect in SEO? Suggest best possible title for keywords like Arvixe Review, Coupons (Jun 2015) and Uptime Report. Rajiv0 -
I'm changing title tags and meta tags, url, will i loose my ranking?
Hi Guys QUESTION: I'm currently going through a re-design for my new website that was published in November 2014 - since launching we found there were many things we needed to change, our pages were content thin being one of the biggest. I had industry experts that came in and made comments on the title tags lacking relevance for eg: our title tag for our home page is currently "Psychic Advice" most ideal customers don't search "Psychic Advice" they search more like "Online Psychic Reading" or Psychic Readings" I noticed alot of my competitors also were using title tags such as Online Psychic Readings, Free Psychic Readings etc so it brings me to my question of "changing the title tags around. The issue is, im ranking for two keywords in my industry, online psychics and online psychic readings in NZ. 1. Our home page and category pages are content thin.... so hoping that adding the changes will create perhaps some consistency also with the added unique and quality content. Here is the current website: zenory. co.nz and the new one is www.ew-zenory.herokuapp.com which is currently in development I have 3 top level domains com,com.au, and co.nz Is there anyone that can give me an idea if I were to change my home page title tag to **ZENORY | Online Psychic Readings | Live Psychic Phone and Chat ** If this will push my rankings down though this page will have alot more valuable content etc? For obvious reasons im going to guess it will make drop, I'm wondering though if it is worth changing the title tags and meta descriptions around or leaving it as is if its already doing well? How much of a difference do title tags and meta descriptions really make? Any insight into this would be great! Thanks
White Hat / Black Hat SEO | | edward-may1 -
Best URL structure for SEO for Malaysian/Singapore site on .com.au domain
Hi there I know ideally i need a .my or .sg domain, however i dont have time to do this in the interim so what would be the best way to host Malaysian content on a www.domainname.com.au website? www.domainname.com.au/en-MY
White Hat / Black Hat SEO | | IsaCleanse
www.domainname.com.au/MY
domainname.com.au/malaysia
malaysia.domainname.com.au
my.domainname.com.au Im assuming this cant make the .com.au site look spammy but thought I'd ask just to be safe? Thanks in advance! 🙂0 -
Do pingbacks in Wordpress help or harm SEO? Or neither?
Hey everyone, Just wondering, do pingbacks in Wordpress help or harm SEO? Or neither?
White Hat / Black Hat SEO | | jhinchcliffe1 -
Off-page SEO and link building
Hi everyone! I work for a marketing company; for one of our clients' sites, we are working with an independent SEO consultant for on-page help (it's a large site) as well as off-page SEO. Following a meeting with the consultant, I had a few red flags with his off-page practices – however, I'm not sure if I'm just inexperienced and this is just "how it works" or if we should shy away from these methods. He plans to: guest blog do press release marketing comment on blogs He does not plan to consult with us in advance regarding the content that is produced, or where it is posted. In addition, he doesn't plan on producing a report of what was posted where. When I asked about these things, he told me they haven't encountered any problems before. I'm not saying it was spam-my, but I'm more not sure if these methods are leaning in the direction of "growing out of date," or the direction of "black-hat, run away, dude." Any thoughts on this would be crazy appreciated! Thanks, Casey
White Hat / Black Hat SEO | | CaseyDaline0