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    4. Does cache-control : private hurt SEO?

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    Does cache-control : private hurt SEO?

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    • shop.nordstrom
      shop.nordstrom last edited by

      Hi, I recently found I can no longer view our web pages in Google's cache. I get 404 errors.

      http://webcache.googleusercontent.com/search?q=cache%3Ashop.nordstrom.com%2Fc%2Fwomens-shoes&rlz=1C1GGRV_enUS751US751&oq=cache%3Ashop.nordstrom.com%2Fc%2Fwomens-shoes&aqs=chrome..69i57j69i58.3575j0j4&sourceid=chrome&ie=UTF-8

      I did a fetch and render in Search Console and found our header includes a "cache-control: private" entry.

      The 404's started happening recently. Would this response be the culprit? If Google cannot cache the website, is this bad for SEO? On the surface of it, it sounds bad.

      1 Reply Last reply Reply Quote 0
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        RewriteCond %{HTTP:Profile} !^[a-z0-9"]+ [NC]
        RewriteCond %{HTTP_USER_AGENT} !^.(2.0\ MMP|240x320|400X240|AvantGo|BlackBerry|Blazer|Cellphone|Danger|DoCoMo|Elaine/3.0|EudoraWeb|Googlebot-Mobile|hiptop|IEMobile|KYOCERA/WX310K|LG/U990|MIDP-2.|MMEF20|MOT-V|NetFront|Newt|Nintendo\ Wii|Nitro|Nokia|Opera\ Mini|Palm|PlayStation\ Portable|portalmmm|Proxinet|ProxiNet|SHARP-TQ-GX10|SHG-i900|Small|SonyEricsson|Symbian\ OS|SymbianOS|TS21i-10|UP.Browser|UP.Link|webOS|Windows\ CE|WinWAP|YahooSeeker/M1A1-R2D2|iPhone|iPod|Android|BlackBerry9530|LG-TU915\ Obigo|LGE\ VX|webOS|Nokia5800). [NC]
        RewriteCond %{HTTP_user_agent} !^(w3c\ |w3c-|acs-|alav|alca|amoi|audi|avan|benq|bird|blac|blaz|brew|cell|cldc|cmd-|dang|doco|eric|hipt|htc_|inno|ipaq|ipod|jigs|kddi|keji|leno|lg-c|lg-d|lg-g|lge-|lg/u|maui|maxo|midp|mits|mmef|mobi|mot-|moto|mwbp|nec-|newt|noki|palm|pana|pant|phil|play|port|prox|qwap|sage|sams|sany|sch-|sec-|send|seri|sgh-|shar|sie-|siem|smal|smar|sony|sph-|symb|t-mo|teli|tim-|tosh|tsm-|upg1|upsi|vk-v|voda|wap-|wapa|wapi|wapp|wapr|webc|winw|winw|xda\ |xda-).* [NC]
        RewriteCond %{HTTP:Accept-Encoding} gzip
        RewriteCond %{HTTPS} on
        RewriteCond %{DOCUMENT_ROOT}/wp-content/cache/supercache/%{SERVER_NAME}/$1/index-https.html.gz -f
        RewriteRule ^(.*) "/wp-content/cache/supercache/%{SERVER_NAME}/$1/index-https.html.gz" [L] RewriteCond %{REQUEST_URI} !^.[^/]$
        RewriteCond %{REQUEST_URI} !^.//.$
        RewriteCond %{REQUEST_METHOD} !POST
        RewriteCond %{QUERY_STRING} !.=.*
        RewriteCond %{HTTP:Cookie} !^.(comment_author_|wordpress_logged_in|wp-postpass_).$
        RewriteCond %{HTTP:X-Wap-Profile} !^[a-z0-9"]+ [NC]
        RewriteCond %{HTTP:Profile} !^[a-z0-9"]+ [NC]
        RewriteCond %{HTTP_USER_AGENT} !^.(2.0\ MMP|240x320|400X240|AvantGo|BlackBerry|Blazer|Cellphone|Danger|DoCoMo|Elaine/3.0|EudoraWeb|Googlebot-Mobile|hiptop|IEMobile|KYOCERA/WX310K|LG/U990|MIDP-2.|MMEF20|MOT-V|NetFront|Newt|Nintendo\ Wii|Nitro|Nokia|Opera\ Mini|Palm|PlayStation\ Portable|portalmmm|Proxinet|ProxiNet|SHARP-TQ-GX10|SHG-i900|Small|SonyEricsson|Symbian\ OS|SymbianOS|TS21i-10|UP.Browser|UP.Link|webOS|Windows\ CE|WinWAP|YahooSeeker/M1A1-R2D2|iPhone|iPod|Android|BlackBerry9530|LG-TU915\ Obigo|LGE\ VX|webOS|Nokia5800). [NC]
        RewriteCond %{HTTP_user_agent} !^(w3c\ |w3c-|acs-|alav|alca|amoi|audi|avan|benq|bird|blac|blaz|brew|cell|cldc|cmd-|dang|doco|eric|hipt|htc_|inno|ipaq|ipod|jigs|kddi|keji|leno|lg-c|lg-d|lg-g|lge-|lg/u|maui|maxo|midp|mits|mmef|mobi|mot-|moto|mwbp|nec-|newt|noki|palm|pana|pant|phil|play|port|prox|qwap|sage|sams|sany|sch-|sec-|send|seri|sgh-|shar|sie-|siem|smal|smar|sony|sph-|symb|t-mo|teli|tim-|tosh|tsm-|upg1|upsi|vk-v|voda|wap-|wapa|wapi|wapp|wapr|webc|winw|winw|xda\ |xda-).* [NC]
        RewriteCond %{HTTP:Accept-Encoding} gzip
        RewriteCond %{HTTPS} !on
        RewriteCond %{DOCUMENT_ROOT}/wp-content/cache/supercache/%{SERVER_NAME}/$1/index.html.gz -f
        RewriteRule ^(.*) "/wp-content/cache/supercache/%{SERVER_NAME}/$1/index.html.gz" [L] RewriteCond %{REQUEST_URI} !^.[^/]$
        RewriteCond %{REQUEST_URI} !^.//.$
        RewriteCond %{REQUEST_METHOD} !POST
        RewriteCond %{QUERY_STRING} !.=.*
        RewriteCond %{HTTP:Cookie} !^.(comment_author_|wordpress_logged_in|wp-postpass_).$
        RewriteCond %{HTTP:X-Wap-Profile} !^[a-z0-9"]+ [NC]
        RewriteCond %{HTTP:Profile} !^[a-z0-9"]+ [NC]
        RewriteCond %{HTTP_USER_AGENT} !^.(2.0\ MMP|240x320|400X240|AvantGo|BlackBerry|Blazer|Cellphone|Danger|DoCoMo|Elaine/3.0|EudoraWeb|Googlebot-Mobile|hiptop|IEMobile|KYOCERA/WX310K|LG/U990|MIDP-2.|MMEF20|MOT-V|NetFront|Newt|Nintendo\ Wii|Nitro|Nokia|Opera\ Mini|Palm|PlayStation\ Portable|portalmmm|Proxinet|ProxiNet|SHARP-TQ-GX10|SHG-i900|Small|SonyEricsson|Symbian\ OS|SymbianOS|TS21i-10|UP.Browser|UP.Link|webOS|Windows\ CE|WinWAP|YahooSeeker/M1A1-R2D2|iPhone|iPod|Android|BlackBerry9530|LG-TU915\ Obigo|LGE\ VX|webOS|Nokia5800). [NC]
        RewriteCond %{HTTP_user_agent} !^(w3c\ |w3c-|acs-|alav|alca|amoi|audi|avan|benq|bird|blac|blaz|brew|cell|cldc|cmd-|dang|doco|eric|hipt|htc_|inno|ipaq|ipod|jigs|kddi|keji|leno|lg-c|lg-d|lg-g|lge-|lg/u|maui|maxo|midp|mits|mmef|mobi|mot-|moto|mwbp|nec-|newt|noki|palm|pana|pant|phil|play|port|prox|qwap|sage|sams|sany|sch-|sec-|send|seri|sgh-|shar|sie-|siem|smal|smar|sony|sph-|symb|t-mo|teli|tim-|tosh|tsm-|upg1|upsi|vk-v|voda|wap-|wapa|wapi|wapp|wapr|webc|winw|winw|xda\ |xda-).* [NC]
        RewriteCond %{HTTPS} on
        RewriteCond %{DOCUMENT_ROOT}/wp-content/cache/supercache/%{SERVER_NAME}/$1/index-https.html -f
        RewriteRule ^(.*) "/wp-content/cache/supercache/%{SERVER_NAME}/$1/index-https.html" [L] RewriteCond %{REQUEST_URI} !^.[^/]$
        RewriteCond %{REQUEST_URI} !^.//.$
        RewriteCond %{REQUEST_METHOD} !POST
        RewriteCond %{QUERY_STRING} !.=.*
        RewriteCond %{HTTP:Cookie} !^.(comment_author_|wordpress_logged_in|wp-postpass_).$
        RewriteCond %{HTTP:X-Wap-Profile} !^[a-z0-9"]+ [NC]
        RewriteCond %{HTTP:Profile} !^[a-z0-9"]+ [NC]
        RewriteCond %{HTTP_USER_AGENT} !^.(2.0\ MMP|240x320|400X240|AvantGo|BlackBerry|Blazer|Cellphone|Danger|DoCoMo|Elaine/3.0|EudoraWeb|Googlebot-Mobile|hiptop|IEMobile|KYOCERA/WX310K|LG/U990|MIDP-2.|MMEF20|MOT-V|NetFront|Newt|Nintendo\ Wii|Nitro|Nokia|Opera\ Mini|Palm|PlayStation\ Portable|portalmmm|Proxinet|ProxiNet|SHARP-TQ-GX10|SHG-i900|Small|SonyEricsson|Symbian\ OS|SymbianOS|TS21i-10|UP.Browser|UP.Link|webOS|Windows\ CE|WinWAP|YahooSeeker/M1A1-R2D2|iPhone|iPod|Android|BlackBerry9530|LG-TU915\ Obigo|LGE\ VX|webOS|Nokia5800). [NC]
        RewriteCond %{HTTP_user_agent} !^(w3c\ |w3c-|acs-|alav|alca|amoi|audi|avan|benq|bird|blac|blaz|brew|cell|cldc|cmd-|dang|doco|eric|hipt|htc_|inno|ipaq|ipod|jigs|kddi|keji|leno|lg-c|lg-d|lg-g|lge-|lg/u|maui|maxo|midp|mits|mmef|mobi|mot-|moto|mwbp|nec-|newt|noki|palm|pana|pant|phil|play|port|prox|qwap|sage|sams|sany|sch-|sec-|send|seri|sgh-|shar|sie-|siem|smal|smar|sony|sph-|symb|t-mo|teli|tim-|tosh|tsm-|upg1|upsi|vk-v|voda|wap-|wapa|wapi|wapp|wapr|webc|winw|winw|xda\ |xda-).* [NC]
        RewriteCond %{HTTPS} !on
        RewriteCond %{DOCUMENT_ROOT}/wp-content/cache/supercache/%{SERVER_NAME}/$1/index.html -f
        RewriteRule ^(.*) "/wp-content/cache/supercache/%{SERVER_NAME}/$1/index.html" [L]</ifmodule> END WPSuperCache BEGIN WordPress <ifmodule mod_rewrite.c="">RewriteRule ^index.php$ - [L]
        RewriteCond %{REQUEST_FILENAME} !-f
        RewriteCond %{REQUEST_FILENAME} !-d
        RewriteRule . /index.php [L]</ifmodule> END WordPress

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