SEO advice on ecommerce url structure where categories contain "/c/"

[hampgunn]

Hi!

We use Hybris as plattform and I would like input on which url to choose. We must keep "/c/" before the actual category. c stands for category.

I.e. this current url format will be shortened and cleaned:
https://www.granngarden.se/Sortiment/Husdjur/Hund/Hundfoder-%26-Hundmat/c/hundfoder

To either:

a. 
https://www.granngarden.se/husdjur/hund/hundfoder/c/hundfoder

b.
https://www.granngarden.se/husdjur/hund/c/hundfoder

(hundfoder means dogfood)

The question is whether we should keep the duplicated category name (hundfoder) before the "/c/" or not. Will there be SEO disadvantages by removing the duplicate "hundfoder" before the "/c/"?

I prefer the shorter version ofc, but do not want to jeopardize any SEO rankings or send confusing signals to search engines or customers due to the "/c/" breaking up the url breadcrumb.

What do you guys say and prefer from the above alternatives?

Thanks /Hampus

[Paddy_Moogan]

Hi Hampus,

Thanks for the question!

If I were to choose, I'd prefer this option:

https://www.granngarden.se/husdjur/hund/c/hundfoder

Mainly because, like you, I prefer shorter/cleaner URLs and am not a fan of repeating the same words. I don't think there will be a negative SEO impact of removing one of the category name words because the repetition is unlikely to be helping that much right now. If there was a valid reason to have it repeated, then my view may be different. But that doesn't sound like the case so I'd say to go with the shorter URL.

I hope that helps!

Paddy