undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    What is your Brand Authority?
    Moz

    What is your Brand Authority?

    Check yours now
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • SEO Q&A

      Insights & discussions from an SEO community of 500,000+.

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Intermediate & Advanced SEO
  4. Ranking dropped after changing title tag

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Ranking dropped after changing title tag

Intermediate & Advanced SEO
2
4
1.4k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • ForumOne
    ForumOne last edited by Dec 14, 2017, 12:09 AM

    I recently changed my company's site homepage title tag to make it start with our target keyword. The page was originally at page #7 or #8 and dropped to page #17 directly after I changed the page title. Is this normal? Is it's a temporary drop or should I change it back to the previous title.

    1 Reply Last reply Reply Quote 0
    • GastonRiera
      Gaston Riera @ForumOne last edited by Dec 14, 2017, 11:25 AM Dec 14, 2017, 11:25 AM

      We would never know that.

      That "Ranking strengh" is the sum of all the ranking factors google uses (I may guess over 500) that only Google knows and never will reveal.
      Moz tries to analyze and is a nice metric, I will nor rely completely on it, because it only uses on page  data, that is just a part of what google analyzes.

      Hope I've clarified, if don't just ask again 🙂

      1 Reply Last reply Reply Quote 0
      • ForumOne
        ForumOne last edited by Dec 14, 2017, 11:22 AM Dec 14, 2017, 11:22 AM

        Thanks Gaston. Is the "ranking strength" using the similar calculation method as how Moz calculate the "Page Optimization Score?"

        GastonRiera 1 Reply Last reply Dec 14, 2017, 11:25 AM Reply Quote 0
        • GastonRiera
          Gaston Riera last edited by Dec 14, 2017, 11:11 AM Dec 14, 2017, 9:59 AM

          Hi there,

          Yeap, that's perfectly normal and there is no way to ensure that you will rank the same or higher position, its likely but no one can guarantee that.
          After a change like that, Google tries to re calculate the "ranking strengh" your page has for the selected keyword.
          Give it a little more time, a few weeks, 3 or 4. Then evaluate if the impact was the correct.

          Hope it helps.
          Best luck.
          GR.

          1 Reply Last reply Reply Quote 1
          • 1 / 1
          1 out of 4
          • First post
            1/4
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • Kingalan1

            Best Practices for Title Tags for Product Listing Page

            My industry is commercial real estate in New York City. Our site has 300 real estate listings. The format we have been using for Title Tags are below. This probably disastrous from an SEO perspective. Using number is a total waste space. A few questions:
            -Should we set listing not no index if they are not content rich?
            -If we do choose to index them, should we avoid titles listing Square Footage and dollar amounts?
            -Since local SEO is critical, should the titles always list New York, NY or Manhattan, NY?
            -I have red that titles should contain some form of branding. But our company name is Metro Manhattan Office Space. That would take up way too much space. Even "Metro Manhattan" is long. DO we need to use the title tag for branding or can we just focus on a brief description of page content incorporating one important phrase? Our site is: w w w . m e t r o - m a n h a t t a n . c o m <colgroup><col width="405"></colgroup>
            | Turnkey Flatiron Tech Space | 2,850 SF $10,687/month | <colgroup><col width="405"></colgroup>
            | Gallery, Office Rental | Midtown, W. 57 St | 4441SF $24055/month | <colgroup><col width="405"></colgroup>
            | Open Plan Loft |Flatiron, Chelsea | 2414SF $12,874/month | <colgroup><col width="405"></colgroup>
            | Tribeca Corner Loft | Varick Street | 2267SF $11,712/month | <colgroup><col width="405"></colgroup>
            | 275 Madison, LAW, P7, 3,252SF, $65 - Manhattan, New York |

            Intermediate & Advanced SEO | Dec 20, 2017, 2:10 PM | Kingalan1
            0
          • RWW

            Positions dropping in SERPs after Title and Snippet change

            Hi! I switched to a better title and meta description today for our page. Instead of ranking us better and displaying the new title - google let us fall from Position 10 to Position 16 (still dip laying the old title and meta description). Why is that? (I only changed it for the homepage) Cheers Marc

            Intermediate & Advanced SEO | Oct 23, 2015, 5:12 PM | RWW
            0
          • MIGandCo

            Is it alright to repeat a keyword in the title tag?

            I know at first glance, the answer to this is a resounding NO, that it can be construed as keyword stuffing,
            but please hear me out. I am working on optimizing a client's website and although MOST of the title tags
            can be optimized without repeating a keyword, occasionally I run into one where it doesn't read right if I
            don't repeat the keyword. Here's an example: Current title:
            Photoshop on the Cloud | Adobe Photoshop Webinars | Company Name What I am considering using as the optimized title:
            Adobe Photoshop on the Cloud | Adobe Photoshop Webinars | Company Name Yes, I know both titles are longer than recommended. In both instances, only the company name gets
            truncated so I am not too worried about that. So I guess what I want to know is this: Am I right in my original assumption that it is NEVER okay to
            repeat keywords in a title tag or is it alright when it makes sense to do so?

            Intermediate & Advanced SEO | Apr 18, 2015, 3:14 PM | MIGandCo
            0
          • edward-may

            Ranking on google but not Bing?

            Any reason why I could be ranking for Google but not Bing?  

            Intermediate & Advanced SEO | Feb 23, 2015, 11:56 AM | edward-may
            0
          • luxresorts

            Duplicate Title tags even with rel=canonical

            Hello, We were having duplicate content in our blog (a replica of each post automatically was done by the CMS), until we recently implemented a rel=canonical tag to all the duplicate posts (some 5 weeks ago). So far, no duplicate content were been found, but we are still getting duplicate title tags, though the rel=canonical is present. Any idea why is this the case and what can we do to solve it? Thanks in advance for your help. Tej Luchmun

            Intermediate & Advanced SEO | Sep 21, 2015, 3:24 PM | luxresorts
            0
          • couponguy

            Is a different location in page title, h1 title, and meta description enough to avoid Duplicate Content concern?

            I have a dynamic website which will have location-based internal pages that will have a <title>and <h1> title, and meta description tag that will include the subregion of a city.  Each page also will have an 'info' section describing the generic product/service offered which will also include the name of the subregion.  The 'specific product/service content will be dynamic but in some cases will be almost identical--ie subregion A may sometimes have the same specific content result as subregion B.  Will the difference of just the location put in each of the above tags be enough for me to avoid a Duplicate Content concern?</p></title>

            Intermediate & Advanced SEO | Mar 31, 2014, 6:07 PM | couponguy
            0
          • SamCUK

            Easy way to change wordpress category titles. Currently categories are appearing with the same title?!

            I'm working on a wordpress adult dating review site and have started to set up categories for each of my main keywords. I have also started to add sub categories by county and town and so far have done so for the counties of 'Lincolnshire' and 'Derbyshire'. The problem is though that for each of my subcategories the page titles are appearing the same. For example: www.mysite.com/category/online-dating/lincolnshire/spalding (root category online dating) shows the title as 'Spalding'. www.mysite.com/category/adult-dating/lincolnshire/spalding also has the title 'Spalding' even though it's root category is different (adult dating). It's probably easier to go to http://www.top-10-dating-reviews.com to see how it's set up. If you click in the category text in the top menu and navigate to dating/derbyshire/alfreton for example and then adult dating/derbyshire/alfreton you'll notice the page titles are the same. I use all in one SEO pack and have rewrite titles checked with category titles set to %category_title% | %blog_title%. I also use category SEO updater. In order to prevent duplicate content issues how can I simply make the title of each category category root title/category subtitle(county)/category subtitle 2(town). The title of each category page would then read for example Online Dating Lincolnshire Spalding.

            Intermediate & Advanced SEO | Jan 29, 2013, 10:14 AM | SamCUK
            0
          • Towelsrus

            Should I change my product titles from singular to plural to satisfy optimisation?

            At present most of our products are listed in the singular form. http://www.towelsrus.co.uk/towels-bath-towels/aztex/turkish-cotton-bath-towel_ct473bd182pd2744.htm However we are optimising for the plural form after carrying out keyword research The question is should I update the product title to reflect this change? This would then change the URL of the page, H1 tag, H2 tag (both auto generated from the product title) My concern here is that these pages will then become "new pages" and will need to index and rank, albeit they don't rank well as they have never been optimised until now. I could put 301 re-directs in place on the old URL's or i could just let the return a 404. What do people think?

            Intermediate & Advanced SEO | Sep 19, 2012, 5:21 AM | Towelsrus
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.