Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track your brand’s footprint in AI search
      Moz Pro

      Track your brand’s footprint in AI search

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Let your business shine with Listings AI

      Let your business shine with Listings AI

      Get found
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Do Canonical Tags Pass Link Juice?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Do Canonical Tags Pass Link Juice?

    Technical SEO
    3
    3
    5820
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • bill369
      bill369 last edited by

      I have an ecommerce website where some pages link to a product page with a different URL.

      EXAMPLE:

      1: /category/product1.html (not indexed by Google) with canonical pointing to product1.html

      Other page link to the product like below.

      2: product1.html (indexed by Google)

      Now the question is, does 1: pass any link juice to product1.html or not? Is it worth to change everything and link only to one URL? My site is running on Magento!

      1 Reply Last reply Reply Quote 0
      • KristinaKledzik
        KristinaKledzik last edited by

        Canonicals can pass link juice (see Dr. Pete's comment here), but it's at Google's discretion. I've seen it go both ways.

        The best way is to only link the one version you've chosen as the canonical. I'm not familiar with Magento - is that something that you can change easily? I think it'd be worth the time you'd invest in making that change.

        1 Reply Last reply Reply Quote 2
        • GastonRiera
          Gaston Riera last edited by

          Hello Bill369,

          I do not know about link juice, whether is passed or not. For that you should use a 301 redirection.
          As for ranking, it DOES pass PR (Page Rank, something used internally in google search engine algorithms).

          Remember always to point canonicals to pages that have the same user intent, not just canonicalize some pages in order to gain that page "link strength".
          Here some other Q&A:

          Does Canonical Tag passes link juice to the original URL? - Moz Q&A
          Does rel= canonical combine link juice for 2 pages? - Moz Q&A
          Does "Canonical" tag pass link juice? Which URL should we prefer for link building? - Google Webmaster forum

          Hope it helps.
          Best luck.
          GR.

          1 Reply Last reply Reply Quote 1
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • ahmadmdahshan

            Missing Canonical Tag for a PDF document

            canonical

            Error: Missing Canonical Tag
            But URL is not a webpage it is a PDF document, is this fixable?

            Technical SEO | | ahmadmdahshan
            0
          • andrew-mso

            Canonical or hreflang?

            I have four English sites for four different countries, UK, Ireland, Australia and New Zealand and I want to share some content between the sites. On the pages that share the content, which is essentially exactly the same on all 4 sites, do I use the hreflang tags like: or do I add a canonical tag to the other three pointing to the "origin", which would be the UK site? I believe it is best practice to use one or the other, but I'm not sure which make sense in this situation.

            Technical SEO | | andrew-mso
            0
          • UnbounceVan

            How can I stop a tracking link from being indexed while still passing link equity?

            I have a marketing campaign landing page and it uses a tracking URL to track clicks. The tracking links look something like this: http://this-is-the-origin-url.com/clkn/http/destination-url.com/ The problem is that Google is indexing these links as pages in the SERPs. Of course when they get indexed and then clicked, they show a 400 error because the /clkn/ link doesn't represent an actual page with content on it. The tracking link is set up to instantly 301 redirect to http://destination-url.com. Right now my dev team has blocked these links from crawlers by adding   Disallow: /clkn/   in the robots.txt file, however, this blocks the flow of link equity to the destination page. How can I stop these links from being indexed without blocking the flow of link equity to the destination URL?

            Technical SEO | | UnbounceVan
            0
          • inlinear

            Correct linking to the /index of a site and subfolders: what's the best practice? link to: domain.com/ or domain.com/index.html ?

            Dear all, starting with my .htaccess file: RewriteEngine On
            RewriteCond %{HTTP_HOST} ^www.inlinear.com$ [NC]
            RewriteRule ^(.*)$ http://inlinear.com/$1 [R=301,L] RewriteCond %{THE_REQUEST} ^./index.html 
            RewriteRule ^(.)index.html$ http://inlinear.com/ [R=301,L] 1. I redirect all URL-requests with www. to the non www-version...
            2. all requests with "index.html" will be redirected to "domain.com/" My questions are: A) When linking from a page to my frontpage (home) the best practice is?: "http://domain.com/" the best and NOT: "http://domain.com/index.php" B) When linking to the index of a subfolder "http://domain.com/products/index.php" I should link also to: "http://domain.com/products/" and not put also the index.php..., right? C) When I define the canonical ULR, should I also define it just: "http://domain.com/products/" or in this case I should link to the definite file: "http://domain.com/products**/index.php**" Is A) B) the best practice? and C) ? Thanks for all replies! 🙂
            Holger

            Technical SEO | | inlinear
            0
          • ttb

            Tags showing up in Google

            Yesterday a user pointed out to me that Tags were being indexed in Google search results and that was not a good idea. I went into my Yoast settings and checked the "nofollow, index" in my Taxanomies, but when checking the source code for no follow, I found nothing. So instead, I went into the robot.txt and disallowed /tag/ Is that ok? or is that a bad idea? The site is The Tech Block for anyone interested in looking.

            Technical SEO | | ttb
            0
          • Dan-Lawrence

            Geotargeting duplicate content to different regions - href and canonical tag confusion

            If you duplicate content onto a sub-folder for say a new US geotargeted site (to target kw spelling differences) and, in addition to GWT geotargeting settings, implement the 'Canonical' and 'Hreflang' tags on these new pages to show G different region and language version (en-us).  Then does the original/main site similar pages also need to have canonical and href tags ? The main/original sites page I don't really want to target a specific country (although existing signals (hosting etc) will be UK (primary target of main site) but pages show up in other country searches too (which we want). Im  presuming fine to leave the original/main site as it currently is although wording in google blog/webmaster central articles etc are a bit confusing hence why im asking for anyone elses opinion/input on this. Also is there are any benefit (or just best practice) to use 'www.example.com/en-us/...' in the subdirectory URL as opposed to just 'www.example.com/us/' many thanks in advance to any commentators 🙂

            Technical SEO | | Dan-Lawrence
            0
          • guycampbell

            Drop Down Menu - Link Juice Depletion

            Hi, We have a site with 7 top level sections all of which contain a large number of subsections which may then contain further sub sections. To try and ensure the best user experience we have a top navigation with the 7 top level sections and when hovered a selection of the key sub sections. Although I like this format for the user as it makes it easier for them to find the most important sections / sub sections it does lead to a lot of links within every page on the site. In general each top section has a drop down with approx 10 - 15 subsections. This has therefore lead to SeoMoz's tools issuing its too many internal links warning. Then alongside this I am left wondering if I shouldn’t have to many links to my subsections and whether I would be better off being more selective of when I link to them. For instance I could choose the top 5 sub sections and place a link to them from our homepage and by doing so I would be passing a greater amount of link juice down the line. So I guess my dilemma is between ensuring the user has as easy a time traversing the site as possible whilst I try to keep a close watch on where, and how, our link juice is distributed. One solution I am considering is whether no-follow links could be utilised within the drop down menus? This way I could then have the desired user navigation and I would be in greater control of what pages link to which sub sections. Would that even work? Any advice would be greatly appreciated, Regards, Guy

            Technical SEO | | guycampbell
            1
          • seoug_2005

            Robots.txt and canonical tag

            In the SEOmoz post - http://www.seomoz.org/blog/robot-access-indexation-restriction-techniques-avoiding-conflicts, it's being said - If you have a robots.txt disallow in place for a page, the canonical tag will never be seen. Does it so happen that if a page is disallowed by robots.txt, spiders DO NOT read the html code ?

            Technical SEO | | seoug_2005
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.