Attribution of conversions to payment gateway in Google Analytics
-
Hi all,
We have been having a problem for a while now where most transactions are attributed to referrals from our payment gateway Sagepay. The issue started a couple of months ago, when we finally upgraded our website to https:// for logged in users and transactions. Before, when we were using http://, transactions were attributed to the correct channel. Even weirder, we upgraded 4 websites and only 2 of them have the issue now, the other two continue to attribute transactions correctly.
I added Sagepay to the referral exclusion list which made no difference. Over the weekend, we upgraded to the global site tag and it seems to have improved somewhat, but yesterday 50% of transactions were still attributed to referral/sagepay.
I am also seeing an odd issue, where for half of the transactions, the revenue and transaction are attributed to one channel, but the products (quantity) are attributed to another. One of the channels is always referral/sagepay and the other is the channel that the transaction should be attributed to.
Has anyone seen this issue before? I'd appreciate any tips that might help us fix this issue.
Thanks in advance!
-
Hi Alick, thanks for your reply. That might be why we are seeing an improvement then as new visitors get attributed correctly, and only returning ones don't. I am just a bit concerned that this effectively means we have to wait 6 months to know for sure whether this fix is actually working 100%. But hopefully we'll see a gradual increase in the percentage of transactions getting attributed correctly, to give us an indication of whether or not it is working. Thanks!
-
Hi,
I faced the same issue and in order to resolve you need to add payment gateway site in referral exclusion list and wait for 6 months because The referral exclusion list is not working for returning visitors who already have the source set to the domain you added to the list. If they come back as direct they will still have that source set.
it will take six months for the domain you added to the referral exclusion list to disappear. Hope this helps.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Google Analytics (GA4) recommendations for SEO analysis?
Guides on Moz and elsewhere mostly refer to Google Analytics' Universal Analytics (UA). However, UA is being replaced with GA4, and the interface, options, and reporting are very different. Can you recommend a clear, thorough, and effective walkthrough of how to set up useful SEO reports in GA4? Is there a simple tool you recommend that will help connect historical data from UA to GA4 when GA4 is the only option available? If there's no simple tool, what values do you recommend retaining from UA for effective historical reporting? How would you use them? At minimum for reporting, I'd want to show month-to-month changes and year-to-year changes (in percentages and in real numbers) for the following: all site visits all organic visits organic visits as a percentage of all site visits organic visits that led to a specific goal completion organic visits that led to any goal completion Thanks in advance for your help!
Reporting & Analytics | | Kevin_P1 -
Whatstuffwherebot user agent messing up Google Analytics
Starting yesterday, Aug 26, 2020, I noticed a new bot crawling our site with user agent whatstuffwherebot. Google Analytics is counting these hits as human traffic, completely throwing off my numbers - yesterday, Analytics reported nearly triple my typical number of visitors. As of now, Search Console only shows data through Aug 25 so I don't know if Search Console is also affected. Is anybody else seeing something similar? Does anybody know what the whatstuffwherebot bot is? I don't get any results when I search on Google or Bing. For what it's worth, the traffic is coming from Columbus, OH, running over Amazon AWS via 278 different IP addresses so far. Also, WordFence (my WordPress security plugin) correctly identifies these hits as bot traffic.
Reporting & Analytics | | ahirai0 -
How to Analysis which category gives me more revenue from google analytic?
Hello Experts, For Ecommerce site we do have navigation path like Main Category - Subcategory - Products. That means Men as Main Category and then subcategory Cloths, shoes, bags then product in each subcategory. After implementing enhance ecommerce https://developers.google.com/tag-manager/enhanced-ecommerce#product-clicks I am getting this report - "Product Category (Enhanced E-commerce)" in Product Performance section. Now my query is my all products are linked with sub category i.e. cloths, shoes, bags etc so in Product Category (Enhanced E-commerce) I can see Revenue, transaction related to Cloths, shoes, bags etc but how to judge performance of Main categories like Men, Women, Children etc? Because google works with this method i think - name': productObj.name, // Name or ID is required.
Reporting & Analytics | | dsouzac
'id': productObj.id,
'price': productObj.price,
'brand': productObj.brand,
'category': productObj.cat,
'variant': productObj.variant,
'position': productObj.position0 -
How to configure multilingual site in google analytic? Currently showing in Referral Traffic why?
Hello All, Currently my Multilingual site is showing in referral traffic is it because I have not added hreflang tag on site? If yes and if I add the hreflang tag on all sites when where it will show in google analytic traffic from international sites? And what type of configuration required in analytic? Thanks!
Reporting & Analytics | | pragnesh96390 -
How to FILTER in Google Analytics an ad campaign from linkedin?
Hi mozzers We are setting up an a linkedin ad campaign for our agency and want to track its traffic and conversions. The linkedin ad will carry UTMs for each link. For tracking this campaign accurately I thought about creating a new GA View with a specific filter. So my question is about the filtering, should i use the INCLUDE, REFERRAL with pattern LINKEDIN.COM (see image)? if not what would be the best way to track this campaign? My other concern is that we are also running other a job ad on linkedin and I feel these hits will be tracked as well. Is there a way to separate those 2 campaigns? Thanks guys! MzE5hqE.png
Reporting & Analytics | | Ideas-Money-Art0 -
What is click2.scour, and why is it showing up as Referral Traffic in Google Analytics?
I've noticed that a couple of my clients in the insurance industry have been receiving a pretty large boost in Referral Traffic from a source called click2.scour.com and click2.efacts.com. What surprises me most is that the traffic has a low Bounce Rate, a high Avg. Visit Duration, and is made up of 100% New Visits. What is this? Why would they be getting so much traffic from these two sources all of a sudden? Thanks in advance for your help!
Reporting & Analytics | | copyjack0 -
Can you re sit the Google analytics IQ test?
Damn I just failed the Google analytics IQ test with a score of 65% 😞 You need 80% to pass... My natural instinct is to resit but after 30 mins of googling around Ive got no answer to the following question: "Can you resit the Google Analytics IQ test for free or do you have to pay again". Any insights welcome...
Reporting & Analytics | | Nightwing0 -
Why does Google Analytics think PPC traffic is organic?
I have a bastard of a problem... Google Analytics is incorrectly tracking PPC traffic as SEO which is screwing up all my reporting . I don't care for rankings, I care for actual SEO traffic and I can't be sure that what i am seeing is correct which is driving me nuts. Any ideas?
Reporting & Analytics | | Red_Mud_Rookie1