Is it possible to extract the exact USER search terms used on adwords campaigns?
-
Suppose I have a adwords campaign, with an adgroup targetting the broad match term "cell phones".
Is it possible to get metrics on the exact keywords users have used to create ad impressions, clicks or conversions for that campaign?
Many thanks
-
Great - thats extremely helpful
thanks
-
Yes you can see this in two places:
-
Within Adwords you can go to the keywords tab and there will be a button directly above your list called "See search terms".
-
In analytics go to Traffic Sources >> Adwords >> Keywords. Then if you look at the drop down in the second column that currently has "none" selected you can chose "matched search query" and that will show you as well
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using Anchor Link in the Main Navigation
Has anyone ever used anchor links as a drop-down in a sub-collection from the main navigation and does it have any negative impact on link equity? My client has large product collections and sub-collections, these are then separated into further subsections which are open within the same page (see attached). What I want to do ideally is in the main navigation feature 'Mad Hatter Costumes and Accessories'. This will obviously have a # in the URL though and I am was wondering if this might hurt the chance of the page ranking? If anyone has any experience in this it would be really helpful!! Thanks in advance 🙂 m5Qd5VO
Conversion Rate Optimization | | BAO.Agency0 -
Adwords landing pages with no site links
Adwords best practices say to focus landing pages on conversions, with no navigational links to the rest of your website so they don't get distracted. However, now that Google Ads in the SERPs look so similar to organic results, visitors may click the ads instead of the organic result because that's what they see first. What is the risk of turning off these visitors who come to a landing page with a form, instead of a way to navigate through the rest of your site? Discussion question: Trade-offs between a form-focused landing page and providing navigation to the rest of the site?
Conversion Rate Optimization | | JannetteP1 -
User Testing a Website
Hello We're soon going to be embarking on a fairly major site overhaul and while this isn't a particularly SEO related question, I’m keen to integrate user feedback quite heavily in this process and would appreciate your opinion as how best to collect this feedback. These are the kind of questions that I would like to pose: Is it clear when you visit the site, what it is that they do? What is your first thought about the site when you visit it? On the homepage, where is your eye drawn to immediately? When wishing to purchase a product, would this product page draw you into the sale? Do you get a general feeling of trustworthiness on the site? Using the series of drop downs on the homepage, please choose any product and follow the process through to the checkout. Did you feel that this was engaging throughout? Rather than yes/no answers I’d like the user to spend a good 5-10 minutes giving their detailed opinions so that we can gain some genuine inspiration on how best to improve the site. What would be the best method of collecting this data? I was thinking perhaps Amazon Mechanical Turk but the thrust of the work offered there seems to be so diverse that I’m not sure we’d get people in tune with offering the kind of detailed answers that I’d be hoping for. Thanks for your help.
Conversion Rate Optimization | | ChrisHolgate0 -
Anyone using WebP to optimize your images? Also is there any SEO benefit to doing so?
While researching ways to optimise images for SEO and quick load speeds, I've come across this:
Conversion Rate Optimization | | adamlcasey
https://developers.google.com/speed/webp/download Is anyone using this and are you seeing any SEO benefits?0 -
Adwords shows clicks but no conversions in GA
Hi Folks, I was wondering if anyone has come across a similar situation, I have setup adwords campaigns and included these in my Google Tag Manager setup and deployed the GTM snippet to a clients site. In adwords I can see clicks (2,000+) however in Google Analytics I can see only a handful ot conversions. Is there anyway I can test/track a conversion to ensure that it is being processed and report correctly? Also within AdWords Conversion Tracking I have noticed that under the "Webpages" tab that pages other than the pages that should have the conversion code on them are listed. Have I setup my Adwords camapign or GTM tags incorrectly? Any and all feedback or insight would be greatly welcomed and appreciated.
Conversion Rate Optimization | | icanseeu
Regards,
Dave0 -
Adwords conversion data is contradicting
I am looking at my Adwords data from a segment of last year. It shows my total for all ad groups in this campaign at 18. I only have one ad and it shows 7 conversions. Where are the other 11 coming from?
Conversion Rate Optimization | | EcommerceSite0 -
Huge Increase in Search Traffic - Expected Drop in Conversions?
We've recently implemented a successful strategy whereby we've increased non-branded organic search traffic by over 50%. We started with our niche products and secured those rankings and then expanded the program to include local results. Rev is up, trans# is up, but conversion rate dropped. Here is the question...is there an acceptable ratio between the percentage growth in visits and the percentage decrease in conversions?
Conversion Rate Optimization | | NaHoku1 -
How to set an appropriate Adwords max CPC?
How do you gauge setting your initial max cost-per-click for specific keywords? For example, you have a keyword that has an estimated "first page bid" at $6.25. If you are wanted your ad to show competitively with your competition, how much should you start at? Two times the "first page bid?" Three times? I'm working on revamping some ad campaigns to help with our paid marketing expenses. I do have quite a budget to work at, but we are hoping to cut down some of this cost. We just spent the past few months trying to spend our way out of some poor quality scores and CTR's. Our metrics have improved drastically, now I want try and cut down our CPC, which is over $19! Our ROI is hard to calculate due to the fact that it can take a few years to obtain profit from the market we are in. Our conversion rates are over 9% from paid advertisement to leads (which is pretty decent for our market). I am all eyes and ears on this subject... I am ready to start playing around with prices tomorrow to see how we fare, in hopes I get some solid responses before then. Thanks in advance!
Conversion Rate Optimization | | TKIGWebTeam1