International SEO - Targeting US and UK markets

[Davide1984]

Hi folks,

i have a client who is based in italy and they set up a site that sells travel experiences in the sout of Italy (the site currently sit on a server in Italy).

The site has been set up as gTLDs: www.example.com

They only want to target the US and the UK market to promote their travel experiences and the site has only the english version (the site does not currently offer an italian version).

If they decide to go for the gTLDs and not actually change to a ccTLDs (which would be ideal from my point of view) how are the steps to be taken to set this up correctly on GSC?

They currently only have one property registered on GSC: www.exapmple.com therefore i guess the next steps are:

1. Add new property - www.example.com/uk and and set up geo targeting for UK

2. Existing property - www.example.com/ set up geo targeting for US

3. In case the client does not have the budget to optimise the content for american and british languages, would still make sense to have 2 separate property in GSC (example.com for US market and example.com/uk for UK market)?

Few considerations:

• Add canonical tag to avoid duplicate content across the two versions of the site (in the event there is no budget to optimise the content for US and UK market)?

Thank you all in advance for looking into this

David

[katemorris]

Is there some reason they only want to target the US and UK and not Australia or Canada for instance?

If it is alright with them, I would just have one site. Targeted at western-type English speaking travelers. If you can't produce a different site for the US AND the UK separately, then just create one.

Unless there is another reason it is just the US and UK. Please share if so!