Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How often should I update the content on my pages?
-
I have started dropping on my rankings - due to lack of time after having a baby. I'm still managing to blog but I'm wondering if I update the content on my pages will that help?
All my Meta tags and page descriptions were updated over a year ago - do I need to update these too?
We were ranking in the top spots for a good few years, but we're slowly falling
Please give me any advice to keep us from falling even further.
I have claimed all my listings, and try to add new links once a month. I share my blog to all social sites and work hard to get Google reviews, we have 53 which is higher than any of our competitors.
Any other ideas? Have I missed something that Google is looking for nowadays? Many thanks
-
Great advice here, I'm with casey on constant updating and that's a solid article from Herb.
But for me you're asking the wrong question. Sure updating content is great but you should really be testing it. So test meta descriptions, H1's and other elements using a tool (there's this great keyword tool I believe it's called MOZ lol - lots of chat about that lately - they've really made some great changes.)
But in the interests of openness I also use SEM Rush and GOOGLE that's the best keyword tool out there. Just get googling and see what sorts of articles are overtaking you and model them and make better versions.
Having a young kid (congrats) means you're tired and creativity is really hard when you're tired and stressed - even for very creative people. So model the articles of others and use the keyword suggestions and volumes as a guide.
But always be testing and tweaking. Add just a paragraph and revisit and change up some words and phrases and keep it fresh. Use the date in the Meta Description. CTR in the SERPS is really important and If I see 2018 up there i'm going to click on it.
Don't just add '2018' to everything though because google will catch you out. you actually need to add some contemporary stuff in there and it will revitalise and refresh the content.
Also remember that there have been lots of changes at google lately. So your drop in traffic might be external ranking factors bumping other sites up because google can understand them better and is better able to get good user feedback from Chrome.
Also be granular about it. Ask yourself of each article, "does this answer the question?" Is it up to date and is it correctly optimised using the keywords that are coming up in your research.
The best SEO tool in the world is the 100 billion neurons sitting on your shoulders. Use that tool first and foremost
-
Congrats on the little one Lauren! Time is always a factor!
To be honest with you, I’m regularly updating and tweaking old content to get better results. Whether it’s a simple title tag change or adding more content to the page as I‘ve realised website visitors will benefit from the extra info.
Is your traffic also dropping? If so it might be worth investigating the following:
-
New competitors in the SERPs
-
Are featured snippets now showing for your key terms? If so you may need to review your structured data (Moz recenrly did a great 3 part Whiteboard Friday series on these)
I‘d also highly recommend watching/reading the below resources:
- https://neilpatel.com/blog/#p-59557
- https://moz.com/blog/seo-rankings-drop-guide
I hope this somewhat helps. Goodluck Lauren
-
-
Hi Lauren;
First of all, congratulations on the birth of you child! You now have at least two babies that need love and feeding
To answer your question on how often to update your content, the answer is, it depends. This is a question that I get all the time, and happen to have done a blog post on last month. Here it is, and I hope it is helpful. I find that lots of time folks don't know what to post as much as how often.
https://invitethemhome.com/how-often-should-you-update-your-content/
If you have any questions or comments let me know and I will try to help.
Take care,
Herb
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My website is not configured in AMP pages, but it is mobile-friendly.
Hi
Algorithm Updates | | rayabahadur
My website is not configured in AMP pages, but it is mobile-friendly.
Last month, my website was ranked to 10 positions for this keyword (Magento Development Company).
Sometimes it's showing on 25 positions but not in the top 5 positions. Here is my URL (for analysis):
https://www.nevinainfotech.com/magento-development-service/
Would you please explain why my keyword rankings are often not showing in the search listings?
Would you mind letting me know is there anything I need to change?
Thank0 -
Does changing text content on a site affects seo?
HI, i have changed some h1 and h2 , changed and added paragraphs,fixed plagiarism,grammar and added some pics with alt text, I have just done it today, I am ranking on second page QUESTION-1 is it gonna affect my 2 months SEO efforts? QUESTION -2 Do I have to submit sitemap to google again? QUESTION-3 does changing content on the site frequently hurts SEO?
Algorithm Updates | | Sam09schulz0 -
Is it necessary to have unique H1's for pages in a pagination series (i.e. blog)?
A content issue that we're experiencing includes duplicate H1 issues within pages in a pagination series (i.e. blog). Does each separate page within the pagination need a unique H1 tag, or, since each page has unique content (different blog snippets on each page), is it safe to disregard this? Any insight would be appreciated. Thanks!
Algorithm Updates | | BopDesign0 -
On page vs Off page vs Technical SEO: Priority, easy to handle, easy to measure.
Hi community, I am just trying to figure out which can be priority in on page, off page and technical SEO. Which one you prefer to go first? Which one is easy to handle? Which one is easy to measure? Your opinions and suggestions please. Expecting more realistic answers rather than usual check list. Thanks
Algorithm Updates | | vtmoz0 -
Is it Okay to have "No Response" pages?
Hi all, I can see some "No Response" pages which gives a error message "Site cannot be reached" or keeps on loading but don't. I have got this list from Screaming from spider tool. Do we need to fix these or ignore? Thanks
Algorithm Updates | | vtmoz0 -
Ranking For Synonyms Without Creating Duplicate Content.
We have 2 keywords that are synonyms we really need to rank for as they are pretty much interchangeable terms. We will refer to the terms as Synonym A and Synonym B. Our site ranks very well for Synonym A but not for Synonym B. Both of these terms carry the same meaning, but the search results are very different. We actively optimize for Synonym A because it has the higher search volume of the 2 terms. We had hoped that Synonym B would get similar rankings due to the fact that the terms are so similar, but that did not pan out for us. We have lots of content that uses Synonym A predominantly and some that uses Synonym B. We know that good content around Synonym B would help, but we fear that it may be seen as duplicate if we create a piece that’s “Top 10 Synonym B” because we already have that piece for Synonym A. We also don’t want to make too many changes to our existing content in fear we may lose our great ranking for Synonym A. Has anyone run into this issue before, or does anyone have any ideas of things we can do to increase our position for Synonym B?
Algorithm Updates | | Fuel0 -
Will Parked Domain hurt My SEO as Duplicate Content?
Hello, I have one website (Migration Lawyers) and I have an extra 8 domains Parked so they are basically cloning the content of the site. so if the main site is: migrationlawyers.co.za and I have an addon domain migration-lawyers.com is that good or bad? is there a proper way to redirect the sites, will redirecting (301) subdomains be more effective? Thanks for your Input 🙂 0i8VXqr.png
Algorithm Updates | | thealika0 -
Stop google indexing CDN pages
Just when I thought I'd seen it all, google hits me with another nasty surprise! I have a CDN to deliver images, js and css to visitors around the world. I have no links to static HTML pages on the site, as far as I can tell, but someone else may have - perhaps a scraper site? Google has decided the static pages they were able to access through the CDN have more value than my real pages, and they seem to be slowly replacing my pages in the index with the static pages. Anyone got an idea on how to stop that? Obviously, I have no access to the static area, because it is in the CDN, so there is no way I know of that I can have a robots file there. It could be that I have to trash the CDN and change it to only allow the image directory, and maybe set up a separate CDN subdomain for content that only contains the JS and CSS? Have you seen this problem and beat it? (Of course the next thing is Roger might look at google results and start crawling them too, LOL) P.S. The reason I am not asking this question in the google forums is that others have asked this question many times and nobody at google has bothered to answer, over the past 5 months, and nobody who did try, gave an answer that was remotely useful. So I'm not really hopeful of anyone here having a solution either, but I expect this is my best bet because you guys are always willing to try.
Algorithm Updates | | loopyal0