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Best SEO Structure For E-Commerce With Products Using Multiple Categories
Hi all, I am in the process of re-structuring my e-commerce website for better SEO and user experience. I have done some keyword research and would like some advice on how best to structure my site around those keywords. For example, my site (All Things Nature) sells a brand of wooden sculptures (Woodsculp) and I would like to rank for keywords related to that brand, the brand by animal, the brand by collection and the brand by release date.
Content Development | | nb2e4fg
Examples of keywords could be: Brand by Animal: Woodsculp Dogs, Woodsculp Cats, Woodsculp Elephants
Brand by Collection: Woodsculp Pets, Woodsculp Safari
Brand by Release Date: Woodsculp Christmas 2023, Woodsculp Summer 2022 I would create each of these keywords as a category so that they can be found by a search engine and by users. I would then structure as follows: All Things Nature -> Woodsculp -> Woodsculp by Animal -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp by Animal -> Woodsculp Elephants
All Things Nature -> Woodsculp -> Woodsculp by Collection -> Woodsculp Pets
All Things Nature -> Woodsculp -> Woodsculp by Collection -> Woodsculp Safari
All Things Nature -> Woodsculp -> Woodsculp by Release Date -> Woodsculp Christmas 2023
All Things Nature -> Woodsculp -> Woodsculp by Release Date -> Woodsculp Summer 2022 The only problem with this structure is it would take more than 3 clicks (4) for the user to reach a product. How critical is this for good SEO and user experience? Would I be better off getting rid of the ‘Woodsculp by Animal’, ‘Woodsculp by Collection’ and ‘Woodsculp by Release Date’ categories? Structure would look as follows: All Things Nature -> Woodsculp -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp Elephants
All Things Nature -> Woodsculp -> Woodsculp Safari
All Things Nature -> Woodsculp -> Woodsculp Christmas 2023 The only thing with this is there would be a lot of categories under the brand name which might make it more difficult for search engines and users to logically follow. Would I be better off getting rid of the brand category and replace them with the keyword categories? Structure would look as follows: All Things Nature -> Woodsculp by Animal -> Woodsculp Dogs
All Things Nature -> Woodsculp by Animal -> Woodsculp Elephants
All Things Nature -> Woodsculp by Collection -> Woodsculp Safari
All Things Nature -> Woodsculp by Release Date -> Woodsculp Christmas 2023 This would organise things more logically but I would then lose the brand category (and the potential of the brand keyword ranking?) Would I be better off choosing one main keyword to use as a category and then use tags for the other categories? Categories: All Things Nature -> Woodsculp -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp Elephants Tags: Woodsculp Safari
Woodsculp Christmas 2023 The next issue I have is that I have products which could fall under several different categories. A product called Elijah Elephant, for example could fall under Woodsculp Elephants, Woodsculp Safari and Woodsculp Summer 2022. In previous e-commerce sites I have never assigned multiple categories to one product (I instead have used tags). Is it good practice to organise products under multiple categories for an e-commerce site? Thanks in advance for any help and advice.0 -
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Hello Expert, I wanted to know, can I use expired domain content on my blog channel. I have done many searches on google but couldn't find a satisfactory answer. Please help me to find out this.
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Do you think its better to have a published date AND a last updated date ? Does google even look if you updated but left the published date old
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Blockquote, q, cite, when to use it all?
I'm asking this question with the full recognition that the issue may be a little contentious and possibly unresolved, but I would like the opinions of those here anyway. When I quote another article in mine I always use either blockquote or q. (q is an inline version of blockquote). But I recently learned you can add a cite attribution to those tags. Like so: I have a dream... or
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<q cite="www.example.com">He who doesn't ask himself...</q> But these links don't show up anywhere, only in the code. To be as ethical as possible, I also put in an anchor link. That also is my first concern. Can putting the same link twice essentially right next to one another cause issues? To add to the complexity, I've also been researching the <cite>tag. And it's history is a little... well... rocky. It seems as though the current standard is to use either blockquote or q and then add in cite as a footer to it. Like this:</cite> They seemed to think that the greatness of their masters was transferable to themselves. It was considered as being bad enough to be a slave; but to be a poor man's slave was deemed a disgrace indeed! <footer>Douglass, F. (1999). <cite>[The Narrative of the Life of Frederick Douglass]([link to book (or article where appropriate)])</cite>. Oxford: Oxford University Press,</footer> Notice the cite tag is only around the link to the item in question. Not the entire footer. Also note that the footer is inside the blockquote, thus it is not meant to be at the bottom of the page. So IF this is the standard way to do things, it answers my first question. But is it? And can the use of the footer tag confuse search engines? Ugh, crazy all over the place question, I know. But I'm struggling to find the right way to handle quotations in a way that is both academic, and SEO friendly. Start from the beginning if you must. 🙂1 -
Using Product Descriptions in Meta Description
Hi All We have over 10000 Products and a while ago we spent some time adding Product Descriptions to the Product Pages, For Example we have Product - Black Snazaroo Face Paint Product Description - Great for Childrens parties, fundraising events, Halloween or other festive faces. An easy makeup to apply and remove. All Snazaroo face paints are Non toxic, Fragrance free and Skin friendly. Snazaroo is suitable for all skin types, however it is always recommended you do a skin patch test on a small area before full application. Unfortuantly our Meta Descriptions really need some work, for example this same page contains the following meta descriptions We realise this could be holding our site back. Is it ok to use the same Product Description inside the Meta Description Tags also, for example can we use the Meta Description for this Page - Thanks
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Duplicate Terms of Use and Privacy Policy, is it a problem?
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