Why My Domain Authority Dropped
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Both good answers above. Chiming in here to echo what's been said, and point out that it's unhelpful to track your domain's DA from Moz month over month because Moz's DA:
- is to Moz
- is not used by Google
- is subject to change, pending updates Moz makes to its own DA algorithm
I would, instead, focus on figuring out how to make your domain stronger with and without links. You may very well need to focus on building links to your site to increase authority and exposure, but you may not be able to accomplish that unless you create content that is "easy" to promote, and compels other websites to link to you.
Hope this helps.
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See my relevant answer to an older, similar question here:
https://moz.com/community/q/why-did-my-site-s-da-just-drop-by-50
"Keep in mind that PageRank (which is used by Google to weight the popularity and authority of web pages, yes it's still true even after the little toolbars got deleted) does not read, utilise or rely upon Moz's DA metric in any way shape or form. DA is a 'shadow metric'. Since Google took away our view of the simplified PageRank algorithm (TBPR - ToolBar PageRank, which is dead) people working in SEO needed a new metric to evaluate the quality and ranking potential of web pages
Moz stepped in to supply this (in the form of PA / DA) but Google still use PageRank (they just don't show it to us any more). Whilst Moz's PA/DA metrics are a good 'indicator' of success, Google isn't using them (at all) and so they do not directly affect your rankings"
Only someone from Moz can confirm why your DA dropped, but it may have dropped for a reason that wouldn't impact or effect Google rankings in the slightest (so don't panic yet!)
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No, sir, i didn't make any changes
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Hello Rishi,
Have you made any changes to the site?
DA is a concept proprietary to Moz, it was recently recalibrated which may explain the drop - https://moz.com/domain-authority-2.0
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