Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Save 36% now!
      Moz Pro

      Save 36% now!

      Sign up
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Save 36% now!
      Moz Pro

      Save 36% now!

      Sign up
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Link Building
    4. Should backlink URLs include www, https, or both???

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Should backlink URLs include www, https, or both???

    Link Building
    10
    9
    2060
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • udaipabla
      udaipabla last edited by

      My business is located at remotebaba.com, and I am wanting several sites to link to it.
      I am only interested in home page at this point, and we are using HTTPS for our site.

      Which one of these should I have other sites link to (Please provide complete justification):
      remotebaba.com (my root domain)
      www.remotebaba.com
      https://remotebaba.com
      https://www.remotebaba.com

      I really appreciate your help!

      1 Reply Last reply Reply Quote 1
      • Nedslace
        Nedslace last edited by

        I also get confused about this my website url on Google search is like this when I copy the url and paste so I just add it to directories etc like it https://kpsroofinganddrivewaysltd.co.uk/

        1 Reply Last reply Reply Quote 0
        • beauhartwick
          beauhartwick last edited by

          I always use the https just because that's typically where the destination link is anyway. My website https://www.dinosafetysurfacing.com has almost all the links pushed through the https and its doing really well via seo.
          Basically, you dont want to split your link flow. Just makes it harder

          1 Reply Last reply Reply Quote 0
          • 24hrmarketing
            24hrmarketing last edited by

            I always make sure to put https://www.24hrmarketing.com

            for my business 24 hour marketing in brooklyn, ny. I suggest everyone put the SSL secure optimized for SEO domain path!

            1 Reply Last reply Reply Quote 0
            • talentwide
              talentwide last edited by

              You should always point your links to the final version you show users. In this case, you have all 3 redirected to https://www.visagurukul.com, then that should be the URL. (best digital marketing agency)

              The thinking here is to be coherent on what you tell Users, other webs and Google. Don't waste Google's time making it go through redirections whenever you can avoid it.

              1 Reply Last reply Reply Quote 0
              • ezkrt
                ezkrt last edited by

                Backlink URLs should ideally reflect the way the target website's URL is structured. If the target website uses "www" and "https," then the backlink should include both "www" and "https." Similarly, if the target website uses just the root domain without "www," and it's on "https," then the backlink should match that structure.

                Consistency is key in maintaining a clean and organized backlink profile. Search engines like Google will consider both "www" and "non-www" versions of a domain, as well as "http" and "https" versions, as separate entities. Therefore, it's generally a good practice to be consistent with the way you link to a website. This helps in:

                Avoiding Duplicate Content Issues: Search engines might treat "www" and "non-www" versions of a website as separate entities, potentially causing duplicate content issues.

                SEO Consistency: Having consistent URLs in your backlinks helps search engines understand the authoritative version of your website. It also helps consolidate SEO authority to a single version.

                User Experience: Consistent URLs in backlinks ensure that users are directed to the correct version of the website without encountering any confusion or redirection errors.

                In summary, always try to mirror the URL structure of the target website in your backlinks, whether that includes "www," "https," or both.

                1 Reply Last reply Reply Quote 0
                • georgebenzy
                  georgebenzy last edited by

                  Using HTTPS ensures secure communication between the user's browser and your website's server, which is important for both security and search engine optimization. Additionally, it's a good idea to set up redirects so that all variations (http, non-www, www, and non-https) are automatically redirected to the HTTPS version of your root domain. This helps maintain a consistent and secure user experience.

                  So, the recommended link for other sites to use is "https://gstcalculatorau.com/singapore-gst-calculator/".

                  1 Reply Last reply Reply Quote 0
                  • sana.1
                    sana.1 last edited by

                    Whether backlink URLs should include www and https depends on your website's configuration. If your website is configured to redirect all traffic from HTTP to HTTPS, then you should use the HTTPS version of your URL in backlinks. e.g. https://www.almondcoupons.com/ This is because Google and other search engines prefer HTTPS websites.

                    1 Reply Last reply Reply Quote 0
                    • GastonRiera
                      Gaston Riera last edited by

                      Hi udaipabla,

                      You should always point your links to the final version you show users. In this case, you have all 3 redirected to https://www.remotebaba.com, then that should be the URL.

                      The thinking here is to be coherent on what you tell Users, other webs and Google. Don't waste Google's time making it go through redirections whenever you can avoid it.

                      Hope it helps.
                      Best luck.
                      Gaston

                      1 Reply Last reply Reply Quote 0
                      • 1 / 1
                      • First post
                        Last post

                      Got a burning SEO question?

                      Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                      Start my free trial


                      Browse Questions

                      Explore more categories

                      • Moz Tools

                        Chat with the community about the Moz tools.

                      • SEO Tactics

                        Discuss the SEO process with fellow marketers

                      • Community

                        Discuss industry events, jobs, and news!

                      • Digital Marketing

                        Chat about tactics outside of SEO

                      • Research & Trends

                        Dive into research and trends in the search industry.

                      • Support

                        Connect on product support and feature requests.

                      • See all categories

                      Related Questions

                      • aliasgarbabat123456789

                        Web 2.0 Backlinks

                        Hi Normal Web 2.0 websites like Wordpress.com, blogger.com have very High DA and PA. But when we create a subdomain, DA and PA falls to 1 as Google treats subdomain as new websites. Does it make any sense then to get backlinks from web 2.0 websites? will it help in Google rankings?

                        Link Building | | aliasgarbabat123456789
                        0
                      • Justen_H

                        Backlinks from different TLD's impact

                        Hi MOZ'ers, I'm wondering what the impact of different TLD backlinks is for same language pages. For example: we're on a website that has a German national TLD .de. We're earning backlinks and they are coming from .de as well as .ch (Switzerland) or .at (Austria) pages. What would be more desirable, and how big would you consider the difference? Looking forward to hearing your responses 🙂 Justen

                        Link Building | | Justen_H
                        0
                      • Clojobobo

                        Do links on Reference.com and Ask.com count as backlinks?

                        Hi there Just had a quick question about links on Reference.com or Ask.com. I have been looking at my competitors link profiles to get ideas of who and where I should/could be linking from. One of my main competitors seems to have links on Reference.com and Ask.com which are being listed in there profile. Reference.com are dofollow. Our site is also appearing on these sites, but the links are being listed under our profile. We have been up and running for more that 3 years now. The obviously have high DR and I think must be a contributing factor to their rank, having looked at other links in their profile. It seems strange because I thought these sites are effectively search engines and therefore wouldn't count towards your backlink profile? Can anyone explain? Would be most grateful if someone can. Many thanks in advance. Clojo

                        Link Building | | Clojobobo
                        3
                      • Berner

                        Do citations count as backlinks?

                        Hello, So I may have a simple question- do citations such as yp and manta for an example count as backlinks? So if they do, would this be a natural link so good for seo? or a citation where it may be a backlink, but not very helpful for seo backlink profile? Thank you to all

                        Link Building | | Berner
                        0
                      • AndersDK

                        Best Backlink checker - OSE or Hrefs?

                        Hi Guys I am looking for a new back link tool but i'm not sure which one to go for. Should I continue using Open Site Explorer or should I go for something else like Ahrefs.com or something else?

                        Link Building | | AndersDK
                        0
                      • FLEAR

                        Changing url from non www to www.

                        basically I have realised i have more page authority and links going to www.onestopmuscle.co.uk instead of onestopmuscle.co.uk. I use wordpress and have no clue how to make sure onestopmuscle.co.uk redirects to www. version. anyone have any ideas? I don't want to mess about with files or i'll most likely make the blog into a disaster.

                        Link Building | | FLEAR
                        0
                      • clickangel

                        Changing backlinks anchor text

                        Hi, I've read a few blog post here that suggests the strength of building links using your brand as an anchor text. This supposedly gives the site authority. Currently a chunck of the back links to my homepage are on generic terms i'm trying to rank for which doesn't seem to be working very well. I was thinking of contacting the various webmasters to change the anchor text to that of the site brand name but wondering if this will signal a manipulation of links to the search engines and potentially could be flagged as paid links? Has anybody done this before and what is the danger of doing this? Thanks Duke

                        Link Building | | clickangel
                        0
                      • mozllo

                        Urls rewriting "how to" with .htaccess

                        hi, Please i would need advices (links, tips, tool:generator ?) regarding url rewriting through .htaccess (newbee about it). It's a "refurbishing" website case  , the domain doesn't change. But the CMS does ! I've got a list of urls (800) with which i don't want to loose rankings on : Here the type of old url syntax : http://www.mydomain.com/home/newscontent.asp?id=1133 Here the new url type would be: http://www.mydomain.com/name-of-the-article
                        or/and
                        http://www.mydomain.com/category/Page-2 Tks a lot...

                        Link Building | | mozllo
                        0

                      Get started with Moz Pro!

                      Unlock the power of advanced SEO tools and data-driven insights.

                      Start my free trial
                      Products
                      • Moz Pro
                      • Moz Local
                      • Moz API
                      • Moz Data
                      • STAT
                      • Product Updates
                      Moz Solutions
                      • SMB Solutions
                      • Agency Solutions
                      • Enterprise Solutions
                      • Digital Marketers
                      Free SEO Tools
                      • Domain Authority Checker
                      • Link Explorer
                      • Keyword Explorer
                      • Competitive Research
                      • Brand Authority Checker
                      • Local Citation Checker
                      • MozBar Extension
                      • MozCast
                      Resources
                      • Blog
                      • SEO Learning Center
                      • Help Hub
                      • Beginner's Guide to SEO
                      • How-to Guides
                      • Moz Academy
                      • API Docs
                      About Moz
                      • About
                      • Team
                      • Careers
                      • Contact
                      Why Moz
                      • Case Studies
                      • Testimonials
                      Get Involved
                      • Become an Affiliate
                      • MozCon
                      • Webinars
                      • Practical Marketer Series
                      • MozPod
                      Connect with us

                      Contact the Help team

                      Join our newsletter
                      Moz logo
                      © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                      • Accessibility
                      • Terms of Use
                      • Privacy

                      Looks like your connection to Moz was lost, please wait while we try to reconnect.