Why My Website DA and Rankings are not improving
-
It's been about 3 months my Website DA and Ranking are constant. What should i do about it?
I am generating good quality links and syndicating Content in different website but no Help.
-
@rashmibhardwaj86 If your website's Domain Authority (DA) and ranking have plateaued despite your efforts in generating quality links and syndicating content, it might be time to reassess your strategy. Consider diversifying your content types or exploring new platforms for syndication. Additionally, focus on optimizing on-page elements like meta tags and content relevance. Engaging with your audience through social media and fostering relationships with influencers can also help boost visibility. Regularly monitoring analytics and adjusting tactics accordingly is key to staying competitive in the ever-evolving digital landscape.
-
It can take a long time for a businesses rankings to improve, so a common mistake businesses make is thinking they can adjust the on page SEO on say the homepage and an overnight instantly the seo will improve, however it doesnt work like this
For example, it took us many years to get a company that offers garden offices onto the first page in Bristol and Bath because it's so highly competitive.
Therefore, you have to put in a lot of work to improve the seo. This often means a lot of work over a sustained period.
-
When you syndicate content, you give one of your articles to another website. They publish it on a page and their page begins to rank in the SERPs for the keywords of the article. If their website is more powerful than your website they are most likely going to rank above you in the SERPs for the root, short tail and long tail keywords. Even if they give you a link in the article, their page is going to rank above your page in the SERPs.
If you give one of your articles to several other websites and they publish it, the result will be several pages in the SERPs with your article. What happens then, is Google sees all of these identical articles. They don't like that and they will filter most of those articles and send them to the supplemental index - where they will get almost no traffic.
Some people will argure.... "I published my copy of the article first and Google will rank me better or they will not filter my page." From my experience, those people are wrong much of the time at best and most of the time at worst. I know this for a fact because I have published articles given to me by other people and my site almost always outranks their site in the SERPs after I publish. I warn them that this will happen, and let them know if I publish their article I will not remove it. After that, they don't offer me any more articles.
Syndication should be done for one reason. You have a message and you want to get it out everywhere. For that purpose you can give your article to a lot of other websites and they will display it to their audience.
However, if you are trying to monetize a website, syndicating articles will most likely be damaging to your rankings for these reasons. 1) your articles on other websites will outrank you, 2) sometimes your article on your website will be filtered, 3) if Google sees that you are trying to build links from article syndication they might turn off the value of those links or even use them as part of a penalty, and 4) if you give lots of the articles on your website to other websites Google might see your site as "having nothing unique" and demote your entire site in the rankings.
-
Can you please explain this a little further ?
-
Hi Rashmi,
On the one hand, you should not set DA as a KPI. Improving you DA won't assure you better rankings nor more impressions.
On the other hand, links are on one part of an SEO strategy. I'd suggest you to start taking a deep read to some of the best tutorials out there. Here im listing some of them:
- Search Engine Optimization (SEO) Starter Guide - Google Search Console Help
- The Beginner's Guide to SEO - Moz
- A Complete Guide to SEO: What You Need to Know in 2019 - Search Engine Journal
- A Simple 7‐Step SEO Tutorial for Beginners - AhrefsHope it helps.
Best luck.
Gaston -
All of that syndicated content is putting competition in your SERPs and wasting your time. Stop it and build your own website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why would DA and Home Page PA divurge
I track home page Page Authority and Domain Authority. Normally they move in a similar fashion. However for at least one client I see them moving in markedly opposite directions. One client has seen their Home page PA increase from 29 to 33 ov er the past year or so while their DA is dropped from 22 to 16. Potentially related are odd trends in home page inbound link counts and linking domains. Moz reported 241 inbound link to the home page last December, and 324 now. For the months April through July, however, Moz reported link counts between 1150 and 1350. Linking domains improved from 120 last December to 324 now. I of course recognize that raw counts of links and linking domains need to be tempered with quality considerations. But still, I'm finding is puzzling and wondering if anyone has any thoughts about why the Page Authority and Domain Authority would be diverging.. B8W2wuB
Moz Pro | | btreloar0 -
Ranking History
I realize you can click on a specific keyword and view Ranking History for approximately the most recent 12 weeks. I am wondering if you plan on offering additional options (e.g. 6 mo or 1 yr)? It would be great to show clients progress over a greater time span. I am aware of the csv download, but my clients are not interested in looking at or comprehending raw csv data. Can anyone suggest a good tutorial for transforming csv into a decent looking graph? Or, perhaps a software that is capable of doing the same - for those of us that quite simply don't have the time to crash into yet another learning curve 😉 Thanks!
Moz Pro | | SCW0 -
Results of keyword rankings way off??
I just did my first crawl, and a bunch of the keywords show my rank as being like 76 or 102 and I'm number 1 for the search when I search manually. **I of course have personal results turned off and I'm not logged into gmail when I search.
Moz Pro | | immortalgamer0 -
Does anyone know why some keyword rankings go from nowhere in the top 50 to ranking 1st to then nowhere in the top 50 in the space of 3 weeks?
SEOMOZ told me to ask the question here because they say their ranking programme now works correctly and the problems I was having before with keywords changing so dramatically, even though nothing had been changed with regards to optmisation, is now to do with google rather than their ranking tool do google really change their algorithms on a weekly basis so that rankings can go up by more than 50 to ranking 1st to then going down by more than 50? Any hints or tips from anyone on I can keep the rankings more consistent (maybe dropping or increasing by one or two places week by week rather than changing by over 50 positions?)
Moz Pro | | KateNZ0 -
Is there a way you can determine the time SEOMoz crawls your website
I'm a new user to SEOMoz Pro, and having created a number of campaigns I wanted to know if you can set / schedule when SEOMoz crawls your website? Ideally I want to prevent SEOMoz from crawling my site at certain times, but I can't seem to find a way of doing this. Thanks in advance.
Moz Pro | | Simon_Glanville0 -
Rank Checker Tool
How many keywords/domains can I track using this tool on the Pro membership? Looking at the tool itself, it looks like 100 but in the 'help' section it states up to 300?
Moz Pro | | dentaldesign0 -
Websites First Crawl - Over 2 Hour Suggested Wait
Hello SEOMoz! We recently signed up for a free trial and on the pro dashboard it states the following. "To get you started quickly Roger is crawling up to 250 pages on your site. You should see these results within two hours. The full crawl will complete within 7 days." It's been nearly 24 hours and we see no results under Crawl Diagnostics however we do under rankings. Is this normal? Thanks
Moz Pro | | hostsurfuk0