Why My Website DA and Rankings are not improving
-
It's been about 3 months my Website DA and Ranking are constant. What should i do about it?
I am generating good quality links and syndicating Content in different website but no Help.
-
@rashmibhardwaj86 If your website's Domain Authority (DA) and ranking have plateaued despite your efforts in generating quality links and syndicating content, it might be time to reassess your strategy. Consider diversifying your content types or exploring new platforms for syndication. Additionally, focus on optimizing on-page elements like meta tags and content relevance. Engaging with your audience through social media and fostering relationships with influencers can also help boost visibility. Regularly monitoring analytics and adjusting tactics accordingly is key to staying competitive in the ever-evolving digital landscape.
-
It can take a long time for a businesses rankings to improve, so a common mistake businesses make is thinking they can adjust the on page SEO on say the homepage and an overnight instantly the seo will improve, however it doesnt work like this
For example, it took us many years to get a company that offers garden offices onto the first page in Bristol and Bath because it's so highly competitive.
Therefore, you have to put in a lot of work to improve the seo. This often means a lot of work over a sustained period.
-
When you syndicate content, you give one of your articles to another website. They publish it on a page and their page begins to rank in the SERPs for the keywords of the article. If their website is more powerful than your website they are most likely going to rank above you in the SERPs for the root, short tail and long tail keywords. Even if they give you a link in the article, their page is going to rank above your page in the SERPs.
If you give one of your articles to several other websites and they publish it, the result will be several pages in the SERPs with your article. What happens then, is Google sees all of these identical articles. They don't like that and they will filter most of those articles and send them to the supplemental index - where they will get almost no traffic.
Some people will argure.... "I published my copy of the article first and Google will rank me better or they will not filter my page." From my experience, those people are wrong much of the time at best and most of the time at worst. I know this for a fact because I have published articles given to me by other people and my site almost always outranks their site in the SERPs after I publish. I warn them that this will happen, and let them know if I publish their article I will not remove it. After that, they don't offer me any more articles.
Syndication should be done for one reason. You have a message and you want to get it out everywhere. For that purpose you can give your article to a lot of other websites and they will display it to their audience.
However, if you are trying to monetize a website, syndicating articles will most likely be damaging to your rankings for these reasons. 1) your articles on other websites will outrank you, 2) sometimes your article on your website will be filtered, 3) if Google sees that you are trying to build links from article syndication they might turn off the value of those links or even use them as part of a penalty, and 4) if you give lots of the articles on your website to other websites Google might see your site as "having nothing unique" and demote your entire site in the rankings.
-
Can you please explain this a little further ?
-
Hi Rashmi,
On the one hand, you should not set DA as a KPI. Improving you DA won't assure you better rankings nor more impressions.
On the other hand, links are on one part of an SEO strategy. I'd suggest you to start taking a deep read to some of the best tutorials out there. Here im listing some of them:
- Search Engine Optimization (SEO) Starter Guide - Google Search Console Help
- The Beginner's Guide to SEO - Moz
- A Complete Guide to SEO: What You Need to Know in 2019 - Search Engine Journal
- A Simple 7‐Step SEO Tutorial for Beginners - AhrefsHope it helps.
Best luck.
Gaston -
All of that syndicated content is putting competition in your SERPs and wasting your time. Stop it and build your own website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I need help with analysys of one the site with unxplainable extremely high MozTrus rank-> G ranking
Hi MOZ experts. After spending numerous hours analyzing one of my client's competitors site and not being able to figure it out I have no other options but to ask you for help. The site in on first page for at least an year for terms like: windows doors Toronto, windows Toronto etc (very comparative niche, difficulty score 41%) Site : http://www.aztechdoors.com Very few links found: | www.chainmailconnection.com | 31 |
Moz Pro | | ALYR_SEO
| ontarioclassified.com | 29 |
| www.windowsdoorstoronto.com | 13 |
| www.ontario-businesses.com | 11 |
| www.shajinfotech.com | 10 | I would say , low end links, only 1 link caught my eye : www.shajinfotech.com with mR 5.43 (without any reason, site without links , history etc.) Other then that , can't find any reason for high ranking and for high mozRank. Please help me to understand. I don't care about this particular site but I'm trying to understand how things works. Thank you in advance for the help. Alex1 -
Why are my keyword rankings dramatically changing week to week?
I have a site (actual several) that has been up for many years now. Content is changed monthly - regularly. It would always rank in the top 5 positions for 5 or 6 keywords. Now all of a sudden (without any dramatic changes to the website) my ranking results from my weekly Moz reports are dramatically different from week to week - every week. One Keyword will be #1, then the next week it will drop 49 positions, the 3rd week it might be #5, then Not in the Top 50, then #1 again, and so and so on. This happens to all my keywords on my site. I was waiting for Google to finish it's changes to it's algorithms but it's now been long enough and I can't get a handle on what's happening, why it's happening, and what to do about it, and what direction to take with my SEO. My Traffic has actually improved over last year by approx. 25%, but I have also started a PPC campaign for this client. Any suggestions would be great.
Moz Pro | | SummitCom0 -
Good ranking tool for RU?
I use SEOMoz to track my rankings in RU, but there are a few problems: 1 - SEOMoz doesnt offer Yandex tracking 2 - When exporting rankings to CSV it only shows the keywords in EN characters and looks something like this ??asad&$ Any suggestions for a better tool to use for RU? Thanks!
Moz Pro | | theLotter0 -
Is the Moz Ranking Report correct?
Hello here, today I got my weekly report from Moz by email and it reported a strong decline of rankings on some of our major keywords. Then I went to check on Google personally, and instead I found my pages ranked much higher than reported by Moz (please note that my results wasn't personalized...). I also use a desktop program to check my rankings, and what I found personally on Google corresponded to what my desktop program reported me. Here is an example: my website is virtualsheetmusic.com, and Moz reported a rank NOT in top 50 for the following keyword: "moonlight sonata sheet music" Whereas we are actually on the 19th spot. Another example for the keyword "czardas violin sheet music", Moz reports NOT in top 50, whereas we are actually at the 5th spot on the first page of Google results! Why's this? Anyone can explain? Is there anything wrong with Moz ranking report?
Moz Pro | | fablau0 -
How to increase ranking on google by using pro seomoz
Hi Team, I am trying to get good rank on this 2 keywords, gift card http://www.giftbig.com/gift-cards.html and gift vouchers http://www.giftbig.com/gift-vouchers.html, can anyonw suggest me how to rank on these 2 keywords. Now I m using SEO moz pro to get the solution.
Moz Pro | | Joydeep_das0 -
SEO MOZ keyword ranking tool
Hi Guys, Can anyone please help me! I have a client that has two web pages that he wants optimising, one page is the home page and the other page is within the page.. Does anyone know if the SEO MOZ ranking tool only looks at the home page for jeywords or will it look at what ranking is the the other page within the website?? Or do I have to set up separate campaign jut for one page within the website?? Can anyone answer this please? Thanks Gareth
Moz Pro | | GAZ090 -
Site Ranking Report
Hi guys, My site ranking report says that I've gone from being 1-20 for a variety of keywords in Google UK to not in the top 50. When I do a search myself I see that my site remains where it previously was (between 1-20). How reliable is the site ranking reporting on a weekly basis? Is it best to look at it monthly?
Moz Pro | | columbus0 -
Page Rank and offline sites
I have a domain with PR6 according to the Historical Pagerank Checker. But that last PR was calculated 2 years ago. I brought the site back online a few days ago and have checked that many/most of the backlinks are still valid. It is now in the Google index but the Historical Pagerank Checker shows PR0. Will it get back its previous rank or something close to it? How long will it take?
Moz Pro | | DomainOptions0