Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Does anyone know how to fix this structured data error on search console? Invalid value in field "itemtype"

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Does anyone know how to fix this structured data error on search console? Invalid value in field "itemtype"

    Intermediate & Advanced SEO
    3
    5
    1558
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Alexanders
      Alexanders Subscriber last edited by

      I'm getting the same structured data error on search console form most of my websites, Invalid value in field "itemtype"

      I take off all the structured data but still having this problem, according to Search console is a syntax problem but I can't find what is causing this.

      Any guess, suggestion or solution for this?

      1 Reply Last reply Reply Quote 0
      • Alexanders
        Alexanders Subscriber last edited by

        Hi,

        Thanks for your answer.

        As I say before I'm having this problem even when I take off all the structure data from tag manager. Not sure what is generating that schema. Any ideas?

        Regards,

        1 Reply Last reply Reply Quote 0
        • Alexanders
          Alexanders Subscriber @Train4Academy.co.uk last edited by

          Hi,

          Thanks for your answer, but I'm having the problem on most of my websites, even before I put some JSON schema with tag manager. I tried to disallowing all the schema from the tag manager and still happening the same. All these sites are on WordPress I'm starting to think tath there is a problem on the code or something.

          You can have a look on the page, https://alexanders.co.nz/ please let me know if you have any suggestions.

          I run a test on https://search.google.com/structured-data/testing-tool and is highlighting this problem, but as I say before even when I took out all the schema from tag manager so I'm not sure what is generating that code or schema.

          testing-tool#url=https%3A%2F%2Falexanders.co.nz%2F

          1 Reply Last reply Reply Quote 0
          • josellamazares
            josellamazares last edited by

            Hi,

            Have you incorporated structured data into your website using html code (json, schema, etc)?

            Maybe there is some data not completed.

            A greeting

            1 Reply Last reply Reply Quote 0
            • Train4Academy.co.uk
              Train4Academy.co.uk Subscriber last edited by

              Hi,

              Are you able to provide a link to the page?

              From experience it's placing the wrong schema together which causes it to not validate.  Search console is usually 3 days behind in terms of collecting data so to sort it out immediately test the page through here => https://search.google.com/structured-data/testing-tool

              If after all this and your'e still having problems, go check out a website that serves up similar content and check how they've marked up their page.

              Alexanders 1 Reply Last reply Reply Quote 0
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • Ibis15

                Google indexed "Lorem Ipsum" content on an unfinished website

                Hi guys. So I recently created a new WordPress site and started developing the homepage. I completely forgot to disallow robots to prevent Google from indexing it and the homepage of my site got quickly indexed with all the Lorem ipsum and some plagiarized content from sites of my competitors. What do I do now? I’m afraid that this might spoil my SEO strategy and devalue my site in the eyes of Google from the very beginning. Should I ask Google to remove the homepage using the removal tool in Google Webmaster Tools and ask it to recrawl the page after adding the unique content? Thank you so much for your replies.

                Intermediate & Advanced SEO | | Ibis15
                0
              • Davit1985

                My url disappeared from Google but Search Console shows indexed. This url has been indexed for more than a year. Please help!

                Super weird problem that I can't solve for last 5 hours. One of my urls: https://www.dcacar.com/lax-car-service.html Has been indexed for more than a year and also has an AMP version, few hours ago I realized that it had disappeared from serps. We were ranking on page 1 for several key terms. When I perform a search "site:dcacar.com " the url is no where to be found  on all 5 pages. But when I check my Google Console it shows as indexed I requested to index again but nothing changed. All other 50 or so urls are not effected at all, this is the only url that has gone missing can someone solve this mystery for me please. Thanks a lot in advance.

                Intermediate & Advanced SEO | | Davit1985
                0
              • benjaminleemd

                My "search visibility" went from 3% to 0% and I don't know why.

                My search visibility on here went from 3.5% to 3.7% to 0% to 0.03% and now 0.05% in a matter of 1 month and I do not know why. I make changes every week to see if I can get higher on google results. I do well with one website which is for a medical office that has been open for years. This new one where the office has only been open a few months I am having trouble. We aren't getting calls like I am hoping we would. In fact the only one we did receive I believe is because we were closest to him in proximity on google maps. I am also having some trouble with the "Links" aspect of SEO.  Everywhere I see to get linked it seems you have to pay. We are a medical office we aren't selling products so not many Blogs would want to talk about us. Any help that could assist me with getting a higher rank on google would be greatly appreciated. Also any help with getting the search visibility up would be great as well.

                Intermediate & Advanced SEO | | benjaminleemd
                1
              • fablau

                Using "nofollow" internally can help with crawl budget?

                Hello everyone. I was reading this article on semrush.com, published the last year, and I'd like to know your thoughts about it: https://www.semrush.com/blog/does-google-crawl-relnofollow-at-all/ Is that really the case? I thought that Google crawls and "follows" nofollowed tagged links even though doesn't pass any PR to the destination link. If instead Google really doesn't crawl internal links tagged as "nofollow", can that really help with crawl budget?

                Intermediate & Advanced SEO | | fablau
                0
              • SEO_Promenade

                When is it recommended to use a self referencing rel "canonical"?

                In what type of a situation is it the best type of practice to use a self referencing rel "canonical" tag? Are there particular practices to be cautious of when using a self referencing  rel "canonical" tag? I see this practice used mainly with larger websites but I can't find any information that really explains when is a good time to make use of this practice for SEO purposes. Appreciate all feedback. Thank you in advance.

                Intermediate & Advanced SEO | | SEO_Promenade
                0
              • BeytzNet

                Should I NOFOLLOW my "Add To Cart" buttons?

                Hello and Merry Christmass Should I NOFOLLOW my "Add To Cart" buttons? My e-commerce site has hundreds of products. Content wise, there is no real value to the reader on that page (besides for some testimonials and "why here" sentences). So it is not a page you'd want / expect to find in the SERPs. Also, with hundreds of links pointing to this page it would be "stronger" than other important pages which doesn't make sense. Last but not least, if I have limited time that the bots are on my site, why keep sending them to a non important page. This is why I am leaning to nofollowing the "add to cart" buttons and looking for reinforcements. Thanks

                Intermediate & Advanced SEO | | BeytzNet
                0
              • Kadel

                Pipe ("|") in my website's title is being replaced with ":" in Google results

                Hi , One of the websites I'm promoting and working on is www.pau-brasil.co.il.
                It's wordpress-based website and as you can see the html's Title is "PauBrasil | some hebrew slogan".
                (Screenshot: http://i.imgur.com/2f80EEY.gif)
                When I'm searching for "PauBrasil" (Which is the brand's name) , one of the results google shows is "PauBrasil: Some Hebrew Slogan" (Screenshot: http://i.imgur.com/eJxNHrO.gif ) Why does the pipe is being replaced with ":" ?
                And not just that , as you can see there's a "blank space" missing between the the ":" to the slogan.
                (note: the websites has been indexed by google crawler at least 4 times so I find it hard to believe it can be the reason) I've keep on looking and found out that there's another page in that website with the exact same title
                but when I'm looking for it in google , it shows the title as it really is , with pipe. ("|").
                (Screenshot: http://i.imgur.com/dtsbZV2.gif) Have you ever encountered something like that?
                Can it be that the duplicated title cause that weird "replacement"? Thanks in advance,
                Kadel

                Intermediate & Advanced SEO | | Kadel
                0
              • rayvensoft

                Do links to PDF's on my site pass "link juice"?

                Hi, I have recently started a project on one of my sites, working with a branch of the U.S. government, where I will be hosting and publishing some of their PDF documents for free for people to use.  The great SEO side of this is that they link to my site.  The thing is, they are linking directly to the PDF files themselves, not the page with the link to the PDF files.  So my question is, does that give me any SEO benefit? While the PDF is hosted on my site, there are no links in it that would allow a spider to start from the PDF and crawl the rest of my site.   So do I get any benefit from these great links?  If not, does anybody have any suggestions on how I could get credit for them.  Keep in mind that editing the PDF's are not allowed by the government. Thanks.

                Intermediate & Advanced SEO | | rayvensoft
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.