undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • MozCon
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Digital Marketers
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    Track AI Overviews in Keyword Research
    Moz Pro

    Track AI Overviews in Keyword Research

    Try it free!
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Digital Marketers

      Simplify SEO tasks to save time and grow your traffic.

    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. Research & Trends
  3. Algorithm Updates
  4. Is it necessary to have unique H1's for pages in a pagination series (i.e. blog)?

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Is it necessary to have unique H1's for pages in a pagination series (i.e. blog)?

Algorithm Updates
6
7
2.1k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • BopDesign
    BopDesign last edited by Aug 9, 2019, 7:05 PM

    A content issue that we're experiencing includes duplicate H1 issues within pages in a pagination series (i.e. blog). Does each separate page within the pagination need a unique H1 tag, or, since each page has unique content (different blog snippets on each page), is it safe to disregard this?

    Any insight would be appreciated. Thanks!

    1 Reply Last reply Reply Quote 0
    • effectdigital
      effectdigital last edited by Aug 12, 2019, 5:42 AM Aug 12, 2019, 5:42 AM

      Read what EGOL wrote. It depends upon the nature of your blog pagination

      There are a few reasons you could have pagination within the blog area of your site

      1. Your articles have next buttons and different parts of the article are split across multiple URLs. The content across the paginated elements is distinct

      2. Your post feeds are paginated, purely so people can browse to pages of 'older posts' and see what your wrote way back into your archives

      3. Your blog posts exist on a single URL, but when users comment on your posts, your individual posts gain paginated iterations so that users to browse multiple pages of UGC comments (as they apply to an individual post)

      In the case of 2 or 3 it's not necessarry to have unique H1s or Page Titles on such paginated addresses, except under exceptional circumstances. In the case of #1 you should make the effort!

      1 Reply Last reply Reply Quote 1
      • effectdigital
        effectdigital @EGOL last edited by Aug 12, 2019, 5:39 AM Aug 12, 2019, 5:39 AM

        This is very true for multi-section articles (which span multiple addresses), and less true of articles which have only one address yet break down into multiple addresses in terms of UGC comment-based pagination

        1 Reply Last reply Reply Quote 1
        • WebQuest
          WebQuest Subscriber last edited by Aug 11, 2019, 6:19 AM Aug 11, 2019, 6:19 AM

          I wouldn't worry about it as search bots "should" understand that these pages are part of a paginated series.

          However, I would recommend you ensure that "rel=next/prev" is properly implemented (despite Google announcing that they don't support it).  Once the pagination is properly implemented & understood, bots will see the pages as a continuation of a series, and therefore will not see duplicate H1s as a problem.

          1 Reply Last reply Reply Quote 0
          • EGOL
            EGOL last edited by Aug 10, 2019, 2:48 PM Aug 10, 2019, 2:48 PM

            In some instances, not using unique

            and unique <title>is a huge opportunity loss.</p> <p>Let's say you have a fantastic article about Widgets and you break it up over several pages.  The sections of your article are:</p> <ul> <li>wooden widgets</li> <li>metal widgets</li> <li>plastic widgets</li> <li>stone widgets</li> </ul> <p>... if you make custom <h1> and <title> tags for these pages (and post them on unique URLs) you are going to get your article into a lot more SERPs and haul in a lot more traffic.</p></title>

            effectdigital 1 Reply Last reply Aug 12, 2019, 5:39 AM Reply Quote 2
            • ClaytonJ
              ClaytonJ last edited by Aug 10, 2019, 5:05 AM Aug 10, 2019, 5:05 AM

              Best practice is a unique H1 - only one H1 to describe a page.

              1 Reply Last reply Reply Quote 0
              • Nozzle
                Nozzle last edited by Aug 9, 2019, 7:27 PM Aug 9, 2019, 7:27 PM

                Don't worry about it. You're not trying to rank your /blog/2 or /blog/17 for any specific terms. Those pages are pretty much for site visitors not the search engines.

                As an example, Moz has the same h1 tag on all their blog pages.

                All of the following URL's have "The Moz Blog" as the h1 tag:

                • https://moz.com/blog
                • https://moz.com/blog?page=2
                • https://moz.com/blog?page=3
                • https://moz.com/blog?page=n
                1 Reply Last reply Reply Quote 1
                • 1 / 1
                1 out of 7
                • First post
                  1/7
                  Last post

                Got a burning SEO question?

                Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                Start my free trial


                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • rayabahadur

                  My website is not configured in AMP pages, but it is mobile-friendly.

                  Hi
                  My website is not configured in AMP pages, but it is mobile-friendly.
                  Last month, my website was ranked to 10 positions for this keyword (Magento Development Company).
                  Sometimes it's showing on 25 positions but not in the top 5 positions. Here is my URL (for analysis):
                  https://www.nevinainfotech.com/magento-development-service/
                  Would you please explain why my keyword rankings are often not showing in the search listings?
                  Would you mind letting me know is there anything I need to change?
                  Thank

                  Algorithm Updates | Dec 14, 2021, 7:51 AM | rayabahadur
                  0
                • TaylorAtVelox

                  GSC Performance completely dropped off, but Google Analytics is steady. Why can't GSC track my site anymore?

                  Hey everyone! I'm having a weird issue that I've never experienced before. For one of my clients, GSC has a complete drop-off in the Performance section. All of the data shows that everything fell flat, or almost completely flat. But in Google Analytics, we have steady results. No huge drop-off in traffic, etc. Do any of you know why GSC would all of a sudden be unable to crawl our site? Or track this data? Let me know what you think! 
                  Thanks!

                  Algorithm Updates | Dec 2, 2019, 8:58 PM | TaylorAtVelox
                  2
                • igniterman75

                  How do you optimize a blog post for SEO after the RankBrain?

                  Hi Guys Just curious to hear what you guys do to rank blog posts in the top in Google especially onsite, after the RankBrain update? Do you still use SEO tools to optimize this or are the SEO tools outdated for this? If yes which tools do you use to get success with? Cheers John

                  Algorithm Updates | May 15, 2020, 9:31 PM | igniterman75
                  1
                • rwat

                  Can 'Jump link'/'Anchor tag' urls rank in Google for keywords?

                  E.g. www.website.com/page/#keyword-anchor-text Where the part after the # is a section of the page you can jump to, and the title of that section is a secondary keyword you want the page to rank for?

                  Algorithm Updates | Sep 13, 2017, 8:09 AM | rwat
                  0
                • vtmoz

                  Is it Okay to have "No Response" pages?

                  Hi all, I can see some "No Response" pages which gives a error message "Site cannot be reached" or keeps on loading but don't. I have got this list from Screaming from spider tool. Do we need to fix these or ignore? Thanks

                  Algorithm Updates | Aug 4, 2017, 8:34 PM | vtmoz
                  0
                • cmguidry

                  If my article is reposted on another blog, using re=canonical, does that count as a link back?

                  Hey all! My company blog is interested in letting another blog repost our article. We would ask them to use "re-canonical" in the mark-up to avoid Google digging through "duplicate" info out there. I was wondering, if the other site does use the "re=canonical", will that appear as a backlink or no? I understand that metrics will flow back to my original URL and not the canonical one, but I am wondering if the repost will additionally show as a backlink. Thanks!

                  Algorithm Updates | Dec 15, 2016, 7:16 AM | cmguidry
                  0
                • Inevo

                  Ecommerce SEO: Is it bad to link to product/category pages directly from content pages?

                  Hi ! In Moz' Whiteboard friday video Headline Writing and Title Tag SEO in a Clickbait World, Rand is talking about (among other things) best practices related to linking between search, clickbait and conversion pages. For a client of ours, a cosmetics and make-up retailer, we are planning to build content pages around related keywords, for example video, pictures and text about make-up and fashion in order to best target and capture search traffic related to make-up that is prevalent earlier in the costumer journey. Among other things, we plan to use these content pages to link directly to some of the products. For example a content piece about how to achieve full lashes will to link to particular mascaras and/or the mascara category) Things is, in the Whiteboard video Rand Says:
                  _"..So your click-bait piece, a lot of times with click-bait pieces they're going to perform worse if you go over and try and link directly to your conversion page, because it looks like you're trying to sell people something. That's not what plays on Facebook, on Twitter, on social media in general. What plays is, "Hey, this is just entertainment, and I can just visit this piece and it's fun and funny and interesting." _ Does this mean linking directly to products pages (or category pages) from content pages is bad? Will Google think that, since we are also trying to sell something with the same piece of content, we do not deserve to rank that well on the content, and won't be considered that relevant for a search query where people are looking for make-up tips and make-up guides? Also.. is there any difference between linking from content to categories vs. products? ..I mean, a category page is not a conversion page the same way a products page is. Looking forward to your answers 🙂  

                  Algorithm Updates | Dec 3, 2015, 11:01 PM | Inevo
                  0
                • emerald

                  Is using WPML (WordPress Multilingual Plugin) ok for On-Page SEO?

                  Hi Mozzers, I'm investigating multilingual site setup and translating content for a small website for 15-20 pages and came accross WPML (WordPress Multilingual Plugin) which looks like it could help, but I am curious as to whether it has any major international SEO limitations before trialing/buying. It seems to allow the option to automatically setup language folder structures as www.domain.com/it/ or www.domain.com/es/ etc which is great and seems to offer easy way of linking out to translators (for extra fee), which could be convenient. However what about the on-page optimization - url names, title tags and other onpage elements - I wonder if anyone has any experiences with using this plugin or any alternatives for it. Hoping for your valued advice!

                  Algorithm Updates | Oct 27, 2016, 12:12 AM | emerald
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                • Digital Marketers
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.