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  4. Does google look at H3 tags?

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Does google look at H3 tags?

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  • LivDetrick
    LivDetrick Subscriber last edited by Nov 22, 2019, 3:08 PM

    I've had someone tell me that google doesn't pay attention to H3 tags -- only H1 and H2.  I haven't found much online to back this up or discredit it; thought I'd ask the Moz community!

    1 Reply Last reply Reply Quote 5
    • LivDetrick
      LivDetrick Subscriber last edited by Jan 28, 2020, 6:08 PM Jan 28, 2020, 6:08 PM

      Thank you everyone for your responses. Sorry for the belated reply -- I didn't realize this question had garnered any responses. This is helpful information and thanks again.

      1 Reply Last reply Reply Quote 0
      • EGOL
        EGOL last edited by Nov 25, 2019, 3:30 PM Nov 25, 2019, 3:30 PM

        "I've had someone tell me that google doesn't pay attention to H3 tags -- only H1 and H2. "

        Pay this person no mind in the future.

        The answer given by Nicholas White is perfect.

        1 Reply Last reply Reply Quote 2
        • Matt-Williamson
          Matt-Williamson last edited by Nov 22, 2019, 6:21 PM Nov 22, 2019, 6:20 PM

          Google does look at h tags to understand the structure of the content on the page better, Googler John Mueller confirmed this several years ago. Therefore it’s good practice to have your H1 as a main page or title of the piece then main subheadings as H2, any further sub-headings needed to divide content under these H3-H6. A lot don’t go to this depth and focus on H1 and multiple H2s achieving good results. When I have taken it further I don’t believe it has made a significant impact on rankings compared to when I haven’t. 
          Hope this helps

          1 Reply Last reply Reply Quote 2
          • NickW816
            NickW816 last edited by Nov 22, 2019, 5:19 PM Nov 22, 2019, 5:19 PM

            My understanding is they do look at H3 tags and valuate them as being higher emphasis than normal paragraph copy, however, they do not have a much "weight" in the on-page algorithm as the H1 or H2s. If having H3s makes sense for your page's content and helps the user better read and understand the content, I say H3s are positive and I would not hesitate to use them.

            Nick White
            SEO Services KC
            https://seo-kansas-city.com/

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