Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Sitewide nav linking from subdomain to main domain
-
I'm working on a site that was heavily impacted by the September core update.
You can see in the attached image the overall downturn in organic in 2019 with a larger hit in September bringing Google Organic traffic down around 50%.
There are many concerning incoming links from 50-100 obviously spammy porn-related websites to just plain old unnatural links. There was no effort to purchase any links so it's unclear how these are created.
There are also 1,000s of incoming external links (most without no-follow and similar/same anchor text) from yellowpages.com. I'm trying to get this fixed with them and have added it to the disavow in the meantime.
I'm focusing on internal links as well with a more specific question: If I have a sitewide header on a blog located at blog.domain.com that has links to various sections on domain.com without no-follow tags, is this a possible source of the traffic drops and algorithm impact? The header with these links is on every page of the blog on the previously mentioned subdomain.
**More generally, any advice as to how to turn this around? **
The website is in the travel vertical.
-
Hi Shawn,
1, if you spot clearly spammy and unnatural links.. go ahead and disavow them. Keep in mind that there is the possibility to disavow entire domains. Here for more information about it. Disavow backlinks - Google Search Console.
2, No, sitewide links from a blog or in any part of your own website won't be a cause of penalty like this one. Google is able to recognize sitewide links a few years back. I wouldn't worry about that.
3, There are many areas to focus after an organic penalty. I'd suggest trying to understand which queries and URLs are the ones losing traffic and rankings, mostly from Google Search Console. Then, analyze what's going on with the User Experience and Site Speed, comparing your website with the ones that outrank you. And, last but not least, content! Check your content whether is the one that should be answering user's queries.
Hope it helps,
Best luck.
Gaston
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do links from subdomains pass the authority and link juice of main domain ?
Hi, There is a subdomain with a root domain's DA 90. I can earn a backlink from that subdomain. This subdomain is fresh with no traffic yet. Do I get the ranking boost and authority from the subdomain? Example: I can earn a do-follow link from **https://what-is-crm.netlify.app/ **but not from https://netlify.app
White Hat / Black Hat SEO | | teamtc0 -
Sub Domain rel=canonical to Main Domain
Just a quick one, i have the following example scenario. Main Domain: http://www.test.com Sub Domain: http://sub.test.com What I am wondering is I can add onto the sub domain a rel=canonical to the main domain. I dont want to de-index the whole sub domain just a few pages are duplicated from the main site. Is it easier to de-index the individual sub domain pages or add the rel=canonical back to the main domain. Much appreciated Joseph
White Hat / Black Hat SEO | | Joseph-Vodafone0 -
Site Footer Links Used for Keyword Spam
I was on the phone with a proposed web relaunch firm for one of my clients listening to them talk about their deep SEO knowledge. I cannot believe that this wouldn’t be considered black-hat or at least very Spammy in which case a client could be in trouble. On this vendor’s site I notice that they stack the footer site map with about 50 links that are basically keywords they are trying to rank for. But here’s the kicker shown by way of example from one of the themes in the footer: 9 footer links:
White Hat / Black Hat SEO | | RosemaryB
Top PR Firms
Best PR Firms
Leading PR Firms
CyberSecurity PR Firms
Cyber Security PR Firms
Technology PR Firms
PR Firm
Government PR Firms
Public Sector PR Firms Each link goes to a unique URL that is basically a knock-off of the homepage with a few words or at the most one sentences swapped out to include this footer link keyword phrase, sometimes there is a different title attribute but generally they are a close match to each other. The canonical for each page links back to itself. I simply can’t believe Google doesn’t consider this Spammy. Interested in your view.
Rosemary0 -
Acquire domains to boost yours, how to redirect an acquired domain
What is the best way to redirect for best SEO benefits? Examples: glaspunt.nl -> glas.nl fietstassen.eu -> loodgieter.nl Any technical information how to (root) redirect for best SEO practices?
White Hat / Black Hat SEO | | remkoallertz0 -
Internal Links to Ecommerce Category Pages
Hello, I read a while back, and I can't find it now, that you want to add internal links to your main category pages. Does that still apply? If so, for a small site (100 products) what is recommended? Thanks
White Hat / Black Hat SEO | | BobGW0 -
How to 301 redirect from old domain and their pages to new domain and pages?
Hi i am a real newbie to this and i hope for a guide on how to do this. I seen a few moz post and is quiet confusing hopefully somebody able to explain it in layman terms to me. I would like to 301 redirect this way, both website contain the same niche. oldwebsite.com > newwebsite.com and also its pages..... oldwebsite.com/test >newwebsite.com/test So my question here is i would like to host my old domain and its pages in my new website hosting in order to redirect to my new domain and its pages how do i do that? would my previous page link overwrite my new page link? or it add on the juice link? Do i need to host the whole old domain website into my new hosting in order to redirect the old pages? really confusing here, thanks!
White Hat / Black Hat SEO | | andzon0 -
Link Building using Badges
In light of penguin update, is link building using badges(like "I love SEOMOZ" badge) still considered a white hat tactic? I have read old posts on SEOMOZ blog about this topic and wondering if this method is still effective. Look forward to feedback from MOZers.
White Hat / Black Hat SEO | | Amjath0 -
Would linking out to a gambling/casino site, harm my site and the other sites it links out to?
I have been emailed asking if I sell links on one of my sites. The person wants to link out to slotsofvegas[dot]com or similar. Should I be concerned about linking out to this and does it reduce the link value to any of the other sites that the site links out to? Thanks, Mark
White Hat / Black Hat SEO | | Markus1111